What users are saying about
3 Ratings
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Score 5.1 out of 101
93 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

APSIS Pro

Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Henrik Christensen profile photo

IBM Watson Campaign Automation

There is always room for improvement, even with the best tools so remember that during the selection process. SilverPop gives marketers all the tools they need to more efficiently manage landing pages, email campaigns, and determine the ROI or value of those campaigns.
Shannon Feldpush profile photo

Feature Rating Comparison

Email & Online Marketing

APSIS Pro
7.4
IBM Watson Campaign Automation
7.4
WYSIWYG email editor
APSIS Pro
7.0
IBM Watson Campaign Automation
5.9
Dynamic content
APSIS Pro
7.0
IBM Watson Campaign Automation
5.9
Ability to test dynamic content
APSIS Pro
7.0
IBM Watson Campaign Automation
7.0
A/B testing
APSIS Pro
9.0
IBM Watson Campaign Automation
7.7
Mobile optimization
APSIS Pro
9.0
IBM Watson Campaign Automation
8.0
Email deliverability
APSIS Pro
9.0
IBM Watson Campaign Automation
8.6
List management
APSIS Pro
6.0
IBM Watson Campaign Automation
8.4
Triggered drip sequences
APSIS Pro
5.0
IBM Watson Campaign Automation
7.8
Landing pages
APSIS Pro
IBM Watson Campaign Automation
7.3

Reporting & Analytics

APSIS Pro
1.0
IBM Watson Campaign Automation
5.7
Dashboards
APSIS Pro
1.0
IBM Watson Campaign Automation
6.2
Standard reports
APSIS Pro
1.0
IBM Watson Campaign Automation
7.4
Custom reports
APSIS Pro
1.0
IBM Watson Campaign Automation
3.6

Lead Management

APSIS Pro
IBM Watson Campaign Automation
6.1
Lead nurturing
APSIS Pro
IBM Watson Campaign Automation
6.0
Lead scoring and grading
APSIS Pro
IBM Watson Campaign Automation
5.9
Data quality management
APSIS Pro
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
APSIS Pro
IBM Watson Campaign Automation
6.0

Campaign Management

APSIS Pro
IBM Watson Campaign Automation
7.1
Calendaring
APSIS Pro
IBM Watson Campaign Automation
7.0
Event/webinar marketing
APSIS Pro
IBM Watson Campaign Automation
7.3

Social Media Marketing

APSIS Pro
IBM Watson Campaign Automation
5.6
Social sharing and campaigns
APSIS Pro
IBM Watson Campaign Automation
7.0
Social profile integration
APSIS Pro
IBM Watson Campaign Automation
4.1

Platform & Infrastructure

APSIS Pro
IBM Watson Campaign Automation
7.4
API
APSIS Pro
IBM Watson Campaign Automation
8.8
Role-based workflow & approvals
APSIS Pro
IBM Watson Campaign Automation
4.7
Customizability
APSIS Pro
IBM Watson Campaign Automation
6.0
Integration with Salesforce.com
APSIS Pro
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
APSIS Pro
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
APSIS Pro
IBM Watson Campaign Automation
8.0

Pros

  • We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.
  • Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.
  • Imporing new contacts and adding to the list is straight forward.
Henrik Christensen profile photo
  • Salesforce integration - Clunky at best. Also, since the database in Engage has to be keyed off the Salesforce CRM ID, it allows dupe records.
  • Support - Generally good and responsive. Only a few times did I have more product knowledge than the person on the phone.
  • It sends email - Except when you're queued behind someone's large send or there's a product issue.
Ryan Kramer, MBA profile photo

Cons

  • The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
  • There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
  • It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
  • The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
Henrik Christensen profile photo
  • Hard to build emails if you have little familiarity with HTML.
Amanda Wheeler profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.5
Based on 30 answers
We have 0 reasons to jump ship! I don't know of a better product for our business needs at this time.
Ruth Michel profile photo

Usability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation8.0
Based on 6 answers
In my opinion the web training for Silverpop is very comprehensive and the system itself is pretty easy to pick up if you have had past experience with email marketing systems. If this is your first foray into email marketing it may be a bit tougher to learn than the entry level systems like mailchimp or constant contact.
Joe Sisler profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.9
Based on 5 answers
Our account rep is great. Unfortunately technical support is not always great.
No photo available

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.
Shannon Feldpush profile photo

Alternatives Considered

MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
Henrik Christensen profile photo
Constant Contact, Icontact and mailchimp and honestly there is no comparison. Silverpop is way a head of the game!
Alex Ahmad profile photo

Return on Investment

  • We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
  • We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Henrik Christensen profile photo
  • Increased efficiency
  • Better audience segmentation to increase response
Joe Sisler profile photo

Screenshots

Pricing Details

APSIS Pro

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details