What users are saying about
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65 Ratings
Top Rated
157 Ratings

AT Internet

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65 Ratings
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Score 8.1 out of 101
Top Rated
157 Ratings
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Score 9 out of 101

Likelihood to Recommend

AT Internet

AT Internet is great if you have a wide breadth of users at different skill levels. If people using the tool are only going to be doing very basic analysis or only very detailed analysis, the scope of AT Internet may not be what you need. In our implementation of AT Internet, we have really advanced users as well as very basic users, so all of the applications available get used. AT Internet is also great when you need to perform multi-dimensional reporting. In Google Analytics it's not really possible to create a report in the interface that has more than two dimensions, which is very limiting. AT Internet allows you to add as many dimensions as you want to each analysis, as well as an unlimited number of metrics. Some metrics and dimensions don't play nicely together, however, so you really have to take the time to learn which are crossable, which involves a combination of questioning the support center and trial and error.
No photo available

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés profile photo

Feature Rating Comparison

Security

AT Internet
Google Tag Manager
8.8
Role-based user permissions
AT Internet
Google Tag Manager
8.8

Tag Management

AT Internet
Google Tag Manager
7.8
Tag library
AT Internet
Google Tag Manager
8.3
Tag variable mapping
AT Internet
Google Tag Manager
8.3
Ease of writing custom tags
AT Internet
Google Tag Manager
8.1
Rules-driven tag execution
AT Internet
Google Tag Manager
8.4
Tag performance monitoring
AT Internet
Google Tag Manager
7.1
Improved page load times
AT Internet
Google Tag Manager
7.3
Mobile app tagging
AT Internet
Google Tag Manager
7.7
Library of JavaScript extensions
AT Internet
Google Tag Manager
7.3

Data Management & Integrity

AT Internet
Google Tag Manager
8.5
Event tracking
AT Internet
Google Tag Manager
9.4
Mobile event tracking
AT Internet
Google Tag Manager
8.8
Data distribution management
AT Internet
Google Tag Manager
7.8
Universal data layer
AT Internet
Google Tag Manager
9.1
Automated error checking
AT Internet
Google Tag Manager
7.6

Pros

AT Internet

  • Reliable data. AT Internet provides metrics adjusted with Digital Analytics Association, giving clear metrics meaning description and help you understand data in a right way.
  • Flexible system. The data is stored in a raw, non-aggregate way, web interface provides a powerful segment constructor, including user-based segments (cohort) and here's REST API for any data to work with it in a custom way.
  • Professional team. Digital Analytics Consultants here understand both the tool and web digital analytics tasks excellent. They help to define your objective, configure the tools and understand data in a right way.
Dmitry Kharitonov profile photo

Google Tag Manager

  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden profile photo

Cons

AT Internet

  • I would say the limitations on multi-sites assessment, but they are about to be broken with Data Query V3.
  • Tableau connector limitations, but they are mainly due to Tableau constraints, which doesn't accept direct REST API calls (no issue with Power BI).
Denis Rousseau profile photo

Google Tag Manager

  • There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
  • They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
  • It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
No photo available

Likelihood to Renew

AT Internet

AT Internet 7.6
Based on 9 answers
The AT Internet teams always works on improving their products. I had the opportunity to see a demonstration of some future products: they will be more user friendly, easier to use, and faster at providing data. Moreover, meeting them in the different events they organize is always a pleasant and enriching experience.
Denis Dupouy profile photo

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
No photo available

Usability

AT Internet

AT Internet 6.4
Based on 1 answer
No answer on this topic is available.

Google Tag Manager

Google Tag Manager 9.9
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Support

AT Internet

AT Internet 9.5
Based on 11 answers
The entire team at AT Internet has been outstanding in their level support. From the discovery/evaluation phase through implementation and to day-to-day, our voice has always been heard and we have felt like a partner with them as opposed to a client-vendor relationship. Not only do we access their Support Team in a number of ways, they also maintain a comprehensive Help Centre online.
Todd Reinhart profile photo

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

Online Training

AT Internet

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Implementation

AT Internet

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Alternatives Considered

AT Internet

AT Internet is more expensive than Google Analytics but we have better support with AT Internet and their teams are very reactive. Compared to Adobe Analytics, AT Internet is usually cheaper but with the same benefits and a more comprehensive team. I think the main difference between AT Internet and its competitors is that the people at AT Internet are always there to help.
Benoît Gaillat profile photo

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein profile photo

Return on Investment

AT Internet

  • Strong increases in the completion rate of our online forms.
  • Bridge with 3rd party tools that enables us to push deeper in our analysis & make the right data-driven decisions. Eg. A/B testing tool.
  • Building data-driven reports thanks to an easy to use API.
No photo available

Google Tag Manager

  • The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
  • Reduction of an IT staff
  • Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place
Luiz Lai profile photo

Screenshots

Pricing Details

AT Internet

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

* per server calls consumption

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AT Internet
8.1
Google Tag Manager
9.1

Likelihood to Renew

AT Internet
7.6
Google Tag Manager
10.0

Usability

AT Internet
6.4
Google Tag Manager
9.9

Reliability and Availability

AT Internet
5.5
Google Tag Manager
9.1

Support

AT Internet
9.5
Google Tag Manager
9.1

Online Training

AT Internet
Google Tag Manager
7.3

Implementation

AT Internet
Google Tag Manager
9.8

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