What users are saying about

AT Internet

Top Rated
26 Ratings

Google Tag Manager<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

132 Ratings

AT Internet

Top Rated
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Google Tag Manager<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

132 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101

Add comparison

Likelihood to Recommend

AT Internet

Very good for web traffic analysis when it is correctly set up. Users from the marketing Department appreciate it.In its current configuration, it's a bit complicated to use, and could be improved in term of versatility.
No photo available

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés profile photo

Feature Rating Comparison

Security

AT Internet
Google Tag Manager
8.9
Role-based user permissions
AT Internet
Google Tag Manager
8.9

Tag Management

AT Internet
Google Tag Manager
7.8
Tag library
AT Internet
Google Tag Manager
7.7
Tag variable mapping
AT Internet
Google Tag Manager
8.4
Ease of writing custom tags
AT Internet
Google Tag Manager
8.2
Rules-driven tag execution
AT Internet
Google Tag Manager
8.1
Tag performance monitoring
AT Internet
Google Tag Manager
7.0
Improved page load times
AT Internet
Google Tag Manager
7.6
Mobile app tagging
AT Internet
Google Tag Manager
7.7
Library of JavaScript extensions
AT Internet
Google Tag Manager
7.4

Data Management & Integrity

AT Internet
Google Tag Manager
8.4
Event tracking
AT Internet
Google Tag Manager
9.3
Mobile event tracking
AT Internet
Google Tag Manager
8.7
Data distribution management
AT Internet
Google Tag Manager
7.5
Universal data layer
AT Internet
Google Tag Manager
8.9
Automated error checking
AT Internet
Google Tag Manager
7.7

Pros

  • AT Internet offers tools for target groups and users (for beginners in the field of web analysis, for example, dashboard solutions; for web analytics specialists, elaborate analysis tools with export functions in BI solutions).
  • AT Internet is web-based and available on all devices and delivers user numbers in real-time at any location. The creation of reports and reports with AT Internet is fast to learn and the operation is very intuitive (good usability).
Martin Krieg profile photo
  • GTM does a very good job in updating their predetermined triggers. Every so often they will add a new trigger that they see is needed. For example, the latest update was a Youtube trigger, element visibility trigger and scroll depth trigger. This helps in keeping up with digital marketing trends and tracking.
  • There is a fairly good integration with other Google products like Google Analytics (of course), Google Optimize and Adwords. For example, GTM makes it easy to set up A/B testing with Optimize, since a there is a specific tag created for that.
  • Having the option to create DOM variables and using them in the tags opens a world of possibility for tagging.
No photo available

Cons

  • AT Internet has brought very many new analytical tools on the market in a very fast time and relaunched older applications. There are currently still smaller bugs that should be fixed.
  • AT Internet is currently working under high pressure on new analysis tools. The first beta versions look very promising and replace, which in their functionality now somewhat dusted tools.
Martin Krieg profile photo
  • Transfer modifications tags and triggers to another workpace,
  • Limited workspaces into the free version
Luiz Lai profile photo

Likelihood to Renew

AT Internet7.6
Based on 9 answers
The AT Internet teams always works on improving their products. I had the opportunity to see a demonstration of some future products: they will be more user friendly, easier to use, and faster at providing data. Moreover, meeting them in the different events they organize is always a pleasant and enriching experience.
Denis Dupouy profile photo
Google Tag Manager10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
No photo available

Usability

AT Internet6.4
Based on 1 answer
No answer on this topic is available.
Google Tag Manager9.6
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Support

AT Internet8.9
Based on 3 answers
They are very reactive and their solution is powerful.
Edouard Ader profile photo
Google Tag Manager9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Tag Manager7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Implementation

No score
No answers yet
No answers on this topic
Google Tag Manager9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Alternatives Considered

Benjamin Mercier profile photo
The other tag management systems are not free.
Luiz Lai profile photo

Return on Investment

  • AT Internet has enabled analysts to answer product questions with minimal effort.
  • Rich Media tracking is a very powerful feature that gives insight into frontend interactions with video and audio without the need for other third party tools
Ole Bahlmann profile photo
  • Google Tag Manager has enabled us to identify which calls-to-action work best based on the number of clicks and form submissions. Rather than playing the guessing game like we did in years past, we now have reliable data with Google Tag Manager.
  • Google Tag Manager has helped us identify roadblocks on our website in relation to its design. Online forms, tools and other related functionality that had minimal engagement were modified based on the Tag Manager results, and they have improved significantly.
  • By using Google Tag Manager, we don't have to waste time or money to add, revise or test custom tracking code. This cut down our IT expenses.
No photo available

Pricing Details

AT Internet

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
1.  per server calls consumption
Additional Pricing Details
Our different options are designed to scale and adapt to your needs : BUSINESS : Starting at 355€/MONTH No obligation Try for 1 month, for free! PREMIUM : Contact us for pricing details Free Trial: Available. Pricing model: Subscription.

Google Tag Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details