What users are saying about
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Top Rated
214 Ratings
Top Rated
184 Ratings

AT Internet

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Top Rated
214 Ratings
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Score 7.6 out of 100
Top Rated
184 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

AT Internet

It is probably the strongest overall proposition in the web analytics space, taking into account value for money, the team involved, the tools, data availability and overall flexibility of the solution. It is very well suited to broadcast media, with its requirement for robust video and audio analytics
Neal Cantle | TrustRadius Reviewer

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés | TrustRadius Reviewer

Feature Rating Comparison

Security

AT Internet
Google Tag Manager
9.0
Role-based user permissions
AT Internet
Google Tag Manager
9.0

Tag Management

AT Internet
Google Tag Manager
8.0
Tag library
AT Internet
Google Tag Manager
8.8
Tag variable mapping
AT Internet
Google Tag Manager
8.2
Ease of writing custom tags
AT Internet
Google Tag Manager
7.6
Rules-driven tag execution
AT Internet
Google Tag Manager
8.3
Tag performance monitoring
AT Internet
Google Tag Manager
8.2
Improved page load times
AT Internet
Google Tag Manager
8.1
Mobile app tagging
AT Internet
Google Tag Manager
7.1
Library of JavaScript extensions
AT Internet
Google Tag Manager
7.4

Data Management & Integrity

AT Internet
Google Tag Manager
8.5
Event tracking
AT Internet
Google Tag Manager
9.7
Mobile event tracking
AT Internet
Google Tag Manager
8.9
Data distribution management
AT Internet
Google Tag Manager
8.4
Universal data layer
AT Internet
Google Tag Manager
8.8
Automated error checking
AT Internet
Google Tag Manager
6.8

Pros

AT Internet

  • Real-time data: only a four minute delay between an action on a website and processed data you can work with.
  • Support: very responsive support center and intelligent, creative consultants. I've never had a problem they couldn't solve.
  • An application for everyone: there are applications for every type of user, from someone who just needs to view PDF dashboards, to basic data manipulation, to advanced analysts. You can get incredibly in depth with the type of data you're looking at or you can stay on the surface to get quick KPIs.
  • API capabilites: ability to run real-time API calls through one of the apps, connect API calls to Excel, and the ability to import data from external APIs to display in dashboards.
Anonymous | TrustRadius Reviewer

Google Tag Manager

  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden | TrustRadius Reviewer

Cons

AT Internet

  • Long response time for reports based on a huge datasets in some cases. If your volume of data is high and you're requesting a data within a complex segment then response time could be significant. But the processing time for regular reports could be improved by AT Internet team if you request it.
  • Delays in a problem solving when the issue requires several technical teams cooperation.
Dmitry Kharitonov | TrustRadius Reviewer

Google Tag Manager

  • There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
  • They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
  • It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AT Internet

AT Internet 8.1
Based on 18 answers
I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
Anonymous | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

Usability

AT Internet

AT Internet 8.3
Based on 8 answers
Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
Anonymous | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 10.0
Based on 4 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
Anonymous | TrustRadius Reviewer

Reliability and Availability

AT Internet

AT Internet 9.5
Based on 9 answers
I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
Pierre Buffet | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
No answer on this topic is available.

Performance

AT Internet

AT Internet 9.0
Based on 1 answer
All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
Anonymous | TrustRadius Reviewer

Google Tag Manager

No score
No answers yet
No answers on this topic

Support Rating

AT Internet

AT Internet 8.1
Based on 158 answers
I would rate this a "10" for AT Internet support. They are always available and ready to answer our questions by getting back to us with no delay. Plus, they demonstrate their great efficiency in solving our problems with patience and very detailed explanations. They are web analytics professionals, and they continuously improve AT Internet tool & functions with feedback from their customers.
Anonymous | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 10.0
Based on 2 answers
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

In-Person Training

AT Internet

AT Internet 5.0
Based on 1 answer
The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
Anonymous | TrustRadius Reviewer

Google Tag Manager

No score
No answers yet
No answers on this topic

Online Training

AT Internet

No score
No answers yet
No online training
Anonymous | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

Implementation Rating

AT Internet

AT Internet 8.0
Based on 1 answer
The support team helps us to implement AT Internet.
Anonymous | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

Alternatives Considered

AT Internet

According to Gartner, AT Internet is one of the best web analytics solutions on the market. Adding to this, we wanted to make sure that we get a secure solution in terms of legal issues. Furthermore, when considering the pricing of AT Internet, this solution is quite inexpensive and worth every buck.
Anonymous | TrustRadius Reviewer

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

Scalability

AT Internet

AT Internet 8.0
Based on 1 answer
Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
Anonymous | TrustRadius Reviewer

Google Tag Manager

No score
No answers yet
No answers on this topic

Return on Investment

AT Internet

  • It seems so far that AT Internet is a big win for any of our new clients, however there has been a learning curve as we switched over from Adobe for our current clients. We've had a hard time making the adjustment.
Anonymous | TrustRadius Reviewer

Google Tag Manager

  • The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
  • Reduction of an IT staff
  • Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

AT Internet

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$430*

* per server calls consumption

AT Internet Editions & Modules

Edition
Business$4301
PremiumContact us1
  1. per server calls consumption
Additional Pricing Details
Our different options are designed to scale and adapt to your needs : BUSINESS : Starting at 355€/MONTH No obligation Try for 1 month, for free! PREMIUM : Contact us for pricing details Free Trial: Available. Pricing model: Subscription https://www.atinternet.com/en/pricing/

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Tag Manager Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

AT Internet
7.5
Google Tag Manager
9.2

Likelihood to Renew

AT Internet
8.1
Google Tag Manager
10.0

Usability

AT Internet
8.3
Google Tag Manager
10.0

Reliability and Availability

AT Internet
9.5
Google Tag Manager
9.1

Performance

AT Internet
9.0
Google Tag Manager

Support Rating

AT Internet
8.1
Google Tag Manager
10.0

In-Person Training

AT Internet
5.0
Google Tag Manager

Online Training

AT Internet
Google Tag Manager
7.3

Implementation Rating

AT Internet
8.0
Google Tag Manager
9.8

Scalability

AT Internet
8.0
Google Tag Manager

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