From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…
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Piano Analytics
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution…
$430
per server calls consumption
Pricing
Google Tag Manager
Piano Analytics
Editions & Modules
No answers on this topic
Business
$430
per server calls consumption
Premium
Contact us
per server calls consumption
Offerings
Pricing Offerings
Google Tag Manager
Piano Analytics
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
$430 per server calls consumption
Additional Details
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More Pricing Information
Community Pulse
Google Tag Manager
Piano Analytics
Considered Both Products
Google Tag Manager
No answer on this topic
Piano Analytics
Verified User
Director
Chose Piano Analytics
Allows for more independence (vs. Google). The accuracy of the data is better (not a panel of data). Proximity (we can easily be advised by their team and get support).
Many products have specific tasks and work fine against AT Internet. But some tools like Google Analytics are practically the same. We use Analytics for the things that AT Internet cannot do. But, because Google Analytics also has limits, we use AT Internet in most cases too.