What users are saying about
Top Rated
228 Ratings
Top Rated
219 Ratings
Top Rated
228 Ratings
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Score 8.2 out of 100
Top Rated
219 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Feature Set Ratings

    Security

    AT Internet

    Feature Set Not Supported
    N/A
    9.4

    Google Tag Manager

    94%
    Google Tag Manager ranks higher in 1/1 features

    Role-based user permissions

    N/A
    0 Ratings
    9.4
    94%
    53 Ratings

    Tag Management

    AT Internet

    Feature Set Not Supported
    N/A
    8.0

    Google Tag Manager

    80%
    Google Tag Manager ranks higher in 8/8 features

    Tag library

    N/A
    0 Ratings
    8.1
    81%
    59 Ratings

    Tag variable mapping

    N/A
    0 Ratings
    7.7
    77%
    52 Ratings

    Ease of writing custom tags

    N/A
    0 Ratings
    6.7
    67%
    63 Ratings

    Rules-driven tag execution

    N/A
    0 Ratings
    8.3
    83%
    58 Ratings

    Tag performance monitoring

    N/A
    0 Ratings
    7.3
    73%
    55 Ratings

    Improved page load times

    N/A
    0 Ratings
    8.4
    84%
    46 Ratings

    Mobile app tagging

    N/A
    0 Ratings
    8.6
    86%
    32 Ratings

    Library of JavaScript extensions

    N/A
    0 Ratings
    9.0
    90%
    35 Ratings

    Data Management & Integrity

    AT Internet

    Feature Set Not Supported
    N/A
    8.7

    Google Tag Manager

    87%
    Google Tag Manager ranks higher in 5/5 features

    Event tracking

    N/A
    0 Ratings
    9.6
    96%
    61 Ratings

    Mobile event tracking

    N/A
    0 Ratings
    9.3
    93%
    44 Ratings

    Data distribution management

    N/A
    0 Ratings
    8.4
    84%
    39 Ratings

    Universal data layer

    N/A
    0 Ratings
    8.9
    89%
    55 Ratings

    Automated error checking

    N/A
    0 Ratings
    7.6
    76%
    44 Ratings

    Attribute Ratings

    • AT Internet is rated higher in 3 areas: Usability, Availability, Support Rating
    • Google Tag Manager is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Implementation Rating

    Likelihood to Recommend

    7.9

    AT Internet

    79%
    121 Ratings
    9.2

    Google Tag Manager

    92%
    68 Ratings

    Likelihood to Renew

    8.0

    AT Internet

    80%
    18 Ratings
    10.0

    Google Tag Manager

    100%
    6 Ratings

    Usability

    8.3

    AT Internet

    83%
    8 Ratings
    8.2

    Google Tag Manager

    82%
    13 Ratings

    Availability

    9.5

    AT Internet

    95%
    9 Ratings
    9.1

    Google Tag Manager

    91%
    2 Ratings

    Performance

    9.0

    AT Internet

    90%
    1 Rating

    Google Tag Manager

    N/A
    0 Ratings

    Support Rating

    8.5

    AT Internet

    85%
    164 Ratings
    6.0

    Google Tag Manager

    60%
    12 Ratings

    In-Person Training

    5.0

    AT Internet

    50%
    1 Rating

    Google Tag Manager

    N/A
    0 Ratings

    Online Training

    AT Internet

    N/A
    0 Ratings
    7.3

    Google Tag Manager

    73%
    1 Rating

    Implementation Rating

    8.0

    AT Internet

    80%
    1 Rating
    9.8

    Google Tag Manager

    98%
    4 Ratings

    Product Scalability

    8.0

    AT Internet

    80%
    1 Rating

    Google Tag Manager

    N/A
    0 Ratings

    Likelihood to Recommend

    AT Internet

    When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013.Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
    Uwe Gobbers | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
    Quentin Aisbett | TrustRadius Reviewer

    Pros

    AT Internet

    • A very strong, supportive team who are keen to develop the relationship and deliver business value
    • Excellent 'real-time' data availability through rapid data processing
    • Powerful tools for analysing content consumption and usage patterns
    • A range of API options to deliver data in the format required
    • A process of continuous evolution in the data tools provided
    Neal Cantle | TrustRadius Reviewer

    Google Tag Manager

    • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
    • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
    • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
    • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
    Santiago Valdés | TrustRadius Reviewer

    Cons

    AT Internet

    • Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
    • Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
    • Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
    • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
    J.P. VanderLinden | TrustRadius Reviewer

    Pricing Details

    AT Internet

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    $430

    Starting Price

    $0 per server calls consumption

    AT Internet Editions & Modules

    Edition
    Business$4301
    PremiumContact us1
    1. per server calls consumption
    Additional Pricing Details
    Our different options are designed to scale and adapt to your needs : BUSINESS : Starting at 355€/MONTH No obligation Try for 1 month, for free! PREMIUM : Contact us for pricing details Free Trial: Available. Pricing model: Subscription https://www.atinternet.com/en/pricing/

    Google Tag Manager

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Google Tag Manager Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    AT Internet

    AT Internet 8.0
    Based on 18 answers
    I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 10.0
    Based on 6 answers
    Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
    Anonymous | TrustRadius Reviewer

    Usability

    AT Internet

    AT Internet 8.3
    Based on 8 answers
    Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 8.2
    Based on 13 answers
    Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
    Matthew Stewart | TrustRadius Reviewer

    Reliability and Availability

    AT Internet

    AT Internet 9.5
    Based on 9 answers
    I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
    Pierre Buffet | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 9.1
    Based on 2 answers
    No answer on this topic is available.

    Performance

    AT Internet

    AT Internet 9.0
    Based on 1 answer
    All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    No score
    No answers yet
    No answers on this topic

    Support Rating

    AT Internet

    AT Internet 8.5
    Based on 164 answers
    I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 6.0
    Based on 12 answers
    It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
    Stéphane Hamel | TrustRadius Reviewer

    In-Person Training

    AT Internet

    AT Internet 5.0
    Based on 1 answer
    The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    No score
    No answers yet
    No answers on this topic

    Online Training

    AT Internet

    No score
    No answers yet
    No online training
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 7.3
    Based on 1 answer
    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Stéphane Hamel | TrustRadius Reviewer

    Implementation Rating

    AT Internet

    AT Internet 8.0
    Based on 1 answer
    The support team helps us to implement AT Internet.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 9.8
    Based on 4 answers
    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    David Gailey | TrustRadius Reviewer

    Alternatives Considered

    AT Internet

    AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
    Dmitry Kharitonov | TrustRadius Reviewer

    Google Tag Manager

    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Ben Rubenstein | TrustRadius Reviewer

    Scalability

    AT Internet

    AT Internet 8.0
    Based on 1 answer
    Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    AT Internet

    • Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
    • You just have to know how to find the information and interpret it.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Anonymous | TrustRadius Reviewer

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