What users are saying about
38 Ratings

Google Tag Manager

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139 Ratings
38 Ratings
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Score 7.6 out of 101

Google Tag Manager

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139 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101

Add comparison

Likelihood to Recommend

AT Internet

AT Internet is good in visualization, in data protection issues, and in the provision of data. AT Internet as a web application has the danger that sometimes a desktop client solution would be more stable, sometimes data must be recalculated or corrected. But generally, AT Internet is a very good tool.
Martin Krieg profile photo

Google Tag Manager

If your site has been using plugins to inject tracking or javascript deployment, they are likely adding unnecessary bloat. If the lag time to get new tracking in place feels like an Ice Age because marketers have to talk to developers and then get in line, there's a faster way. If you want to have a single place to check for whether tracking is installed that ISN'T the source code, GTM is your friend.
And you can't beat the price.
J.P. VanderLinden profile photo

Feature Rating Comparison

Security

AT Internet
Google Tag Manager
8.9
Role-based user permissions
AT Internet
Google Tag Manager
8.9

Tag Management

AT Internet
Google Tag Manager
7.8
Tag library
AT Internet
Google Tag Manager
7.8
Tag variable mapping
AT Internet
Google Tag Manager
8.4
Ease of writing custom tags
AT Internet
Google Tag Manager
8.2
Rules-driven tag execution
AT Internet
Google Tag Manager
8.2
Tag performance monitoring
AT Internet
Google Tag Manager
7.1
Improved page load times
AT Internet
Google Tag Manager
7.6
Mobile app tagging
AT Internet
Google Tag Manager
7.8
Library of JavaScript extensions
AT Internet
Google Tag Manager
7.4

Data Management & Integrity

AT Internet
Google Tag Manager
8.4
Event tracking
AT Internet
Google Tag Manager
9.3
Mobile event tracking
AT Internet
Google Tag Manager
8.7
Data distribution management
AT Internet
Google Tag Manager
7.5
Universal data layer
AT Internet
Google Tag Manager
8.9
Automated error checking
AT Internet
Google Tag Manager
7.6

Pros

  • Client services
  • Multi-channel attribution
  • Real time
  • Rich media
Benjamin Mercier profile photo
  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden profile photo

Cons

  • Segmentation (adding visitor and hit segmentation scopes).
  • MV testing (with an integrating module managing serving and personalisation).
  • Reports could be based on non pre-processed raw data to add flexibility on mixing external data set and drill down dimensions .
Benjamin Mercier profile photo
  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
J.P. VanderLinden profile photo

Likelihood to Renew

AT Internet7.6
Based on 9 answers
AT Internet is a solid tool. The level of service is really reliable. They go on innovating and for now their features suit our needs.
Christiane Lapeyre profile photo
Google Tag Manager10.0
Based on 6 answers
Until a strong case or need arises for enterprise tag management, I cannot see any reason why we would discontinue using Google Tag Manager. Even if we were to switch to a different vendor, we would still likely use Google Tag Manager to manage Google Analytics code and Google AdWords conversion and remarketing pixels
Dan Antonson profile photo

Usability

AT Internet6.4
Based on 1 answer
No answer on this topic is available.
Google Tag Manager9.6
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Support

AT Internet8.9
Based on 3 answers
They are very reactive and their solution is powerful.
Edouard Ader profile photo
Google Tag Manager9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Tag Manager7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Implementation

No score
No answers yet
No answers on this topic
Google Tag Manager9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Alternatives Considered

In contrast to Google Analytics AT Internet gives full and unaggregated access to the data. That enables drilling down to the smallest segment without running into sampling errors. This is particularly useful when analyzing small campaigns, newsletters or other high impact but low traffic marketing efforts. The drawback is the antiquated user interface of the Analyzer that is not up to par with Googles recently updated Analytics frontend.
Ole Bahlmann profile photo
Google Tag Manager is free, which is the most important aspect of our business. The other tools work well, however, have heavy fees associated with their use.
No photo available

Return on Investment

  • We can follow the impact of our campaigns and actions on audience
  • We have built an analytics culture in local newsrooms
Christiane Lapeyre profile photo
  • Tag Manager has had a positive impact on our business by allowing us to manage our tags easier.
  • Tag Manager is housed on a CDN, therefore it loads quickly.
  • Tag Manager is free to use.
No photo available

Pricing Details

AT Internet

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
1.  per server calls consumption
Additional Pricing Details
Our different options are designed to scale and adapt to your needs : BUSINESS : Starting at 355€/MONTH No obligation Try for 1 month, for free! PREMIUM : Contact us for pricing details Free Trial: Available. Pricing model: Subscription.

Google Tag Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details