What users are saying about
30 Ratings
30 Ratings
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Score 7.3 out of 100
62 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Autopilot

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Michael Rastall, MBA | TrustRadius Reviewer

VerticalResponse

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Autopilot
6.7
VerticalResponse
9.0
WYSIWYG email editor
Autopilot
6.4
VerticalResponse
8.7
Dynamic content
Autopilot
6.8
VerticalResponse
9.8
Ability to test dynamic content
Autopilot
6.4
VerticalResponse
9.8
A/B testing
Autopilot
6.8
VerticalResponse
8.2
Mobile optimization
Autopilot
7.0
VerticalResponse
7.0
Email deliverability reporting
Autopilot
6.2
VerticalResponse
9.9
List management
Autopilot
7.0
VerticalResponse
9.9
Triggered drip sequences
Autopilot
6.9
VerticalResponse
9.0
Landing pages
Autopilot
VerticalResponse
8.8

Lead Management

Autopilot
6.5
VerticalResponse
Lead nurturing
Autopilot
7.1
VerticalResponse
Data quality management
Autopilot
6.2
VerticalResponse
Automated sales alerts and tasks
Autopilot
6.2
VerticalResponse

Campaign Management

Autopilot
7.1
VerticalResponse
Event/webinar marketing
Autopilot
7.1
VerticalResponse

Social Media Marketing

Autopilot
7.0
VerticalResponse
Social profile integration
Autopilot
7.0
VerticalResponse

Reporting & Analytics

Autopilot
6.6
VerticalResponse
9.4
Dashboards
Autopilot
6.7
VerticalResponse
8.7
Standard reports
Autopilot
6.6
VerticalResponse
9.4
Custom reports
Autopilot
VerticalResponse
10.0

Platform & Infrastructure

Autopilot
6.2
VerticalResponse
API
Autopilot
6.2
VerticalResponse
Customizability
Autopilot
6.4
VerticalResponse
Integration with Salesforce.com
Autopilot
6.1
VerticalResponse

Pros

Autopilot

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Bryan McAnulty | TrustRadius Reviewer

VerticalResponse

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

Cons

Autopilot

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac | TrustRadius Reviewer

VerticalResponse

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

Likelihood to Renew

Autopilot

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

Usability

Autopilot

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

Reliability and Availability

Autopilot

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

Performance

Autopilot

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Michael Wilson | TrustRadius Reviewer

Support Rating

Autopilot

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

Online Training

Autopilot

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

Implementation Rating

Autopilot

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Autopilot

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Anonymous | TrustRadius Reviewer

VerticalResponse

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Huff-Forkner | TrustRadius Reviewer

Return on Investment

Autopilot

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Anonymous | TrustRadius Reviewer

VerticalResponse

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Autopilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Autopilot Editions & Modules

Edition
Silver$491
Gold$1491
Platinum$2491
CustomRequest by quote
  1. per month
Additional Pricing Details
Autopilot offers two pricing plans based on the number of contacts in your marketing database. Both plans include unlimited emails with no hidden fees or setup charges. Pay monthly or annually for a 20% discount.

VerticalResponse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

VerticalResponse Editions & Modules

Edition
Basic$11.001
Pro$16.001
Pro Plus$196.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Autopilot
6.8
VerticalResponse
8.7

Likelihood to Renew

Autopilot
VerticalResponse
8.6

Usability

Autopilot
VerticalResponse
9.0

Reliability and Availability

Autopilot
VerticalResponse
10.0

Performance

Autopilot
VerticalResponse
10.0

Support Rating

Autopilot
VerticalResponse
8.0

Online Training

Autopilot
VerticalResponse
9.0

Implementation Rating

Autopilot
VerticalResponse
10.0

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