BigCommerce vs. Optimizely Configured Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BigCommerce
Score 7.8 out of 10
Small Businesses (1-50 employees)
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
$29.95
per month
Optimizely Configured Commerce
Score 6.9 out of 10
N/A
Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors.N/A
Pricing
BigCommerceOptimizely Configured Commerce
Editions & Modules
Standard
$29.95
per month
Plus
$79.95
per month*
Pro
$299.95
per month*
Enterprise
Custom
per month
No answers on this topic
Offerings
Pricing Offerings
BigCommerceOptimizely Configured Commerce
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional Details*if paid annually
More Pricing Information
Community Pulse
BigCommerceOptimizely Configured Commerce
Considered Both Products
BigCommerce

No answer on this topic

Optimizely Configured Commerce
Chose Optimizely Configured Commerce
Optimizely B2B Commerce Cloud was the only solution that had a direct API connection to our ERP from day 1. The other solutions did have API building available but at a larger cost. The built-in WIS/Integration jobs in the Optimizely B2B Commerce Cloud platform are also a …
Top Pros
Top Cons
Features
BigCommerceOptimizely Configured Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
BigCommerce
7.4
416 Ratings
4% below category average
Optimizely Configured Commerce
7.3
12 Ratings
5% below category average
Product catalog & listings7.9412 Ratings7.412 Ratings
Product management7.4409 Ratings8.012 Ratings
Bulk product upload7.7309 Ratings7.712 Ratings
Branding7.3360 Ratings6.911 Ratings
Mobile storefront7.5400 Ratings7.59 Ratings
Product variations7.3387 Ratings00 Ratings
Website integration7.6341 Ratings7.411 Ratings
Visual customization7.3402 Ratings6.710 Ratings
CMS7.0296 Ratings6.912 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
BigCommerce
7.7
402 Ratings
2% above category average
Optimizely Configured Commerce
8.2
11 Ratings
8% above category average
Abandoned cart recovery7.7360 Ratings8.210 Ratings
Checkout user experience7.6397 Ratings8.311 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
BigCommerce
8.0
398 Ratings
4% below category average
Optimizely Configured Commerce
8.7
12 Ratings
4% above category average
eCommerce security8.0398 Ratings8.712 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
BigCommerce
7.2
403 Ratings
4% below category average
Optimizely Configured Commerce
7.2
12 Ratings
4% below category average
Promotions & discounts7.5379 Ratings7.210 Ratings
Personalized recommendations6.8315 Ratings7.312 Ratings
SEO7.3374 Ratings7.111 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
BigCommerce
7.5
408 Ratings
4% below category average
Optimizely Configured Commerce
7.6
12 Ratings
2% below category average
Multi-site management7.9184 Ratings7.48 Ratings
Order processing7.6387 Ratings8.312 Ratings
Inventory management7.7343 Ratings7.311 Ratings
Shipping7.0348 Ratings8.110 Ratings
Custom functionality7.4344 Ratings7.011 Ratings
Best Alternatives
BigCommerceOptimizely Configured Commerce
Small Businesses
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BigCommerceOptimizely Configured Commerce
Likelihood to Recommend
7.8
(435 ratings)
6.5
(12 ratings)
Likelihood to Renew
9.9
(50 ratings)
-
(0 ratings)
Usability
8.9
(24 ratings)
7.2
(12 ratings)
Availability
9.1
(4 ratings)
-
(0 ratings)
Performance
9.1
(4 ratings)
-
(0 ratings)
Support Rating
9.0
(24 ratings)
7.2
(12 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
8.5
(12 ratings)
-
(0 ratings)
Configurability
6.9
(2 ratings)
-
(0 ratings)
Ease of integration
9.1
(3 ratings)
-
(0 ratings)
Product Scalability
7.7
(341 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
BigCommerceOptimizely Configured Commerce
Likelihood to Recommend
BigCommerce
We have been able to utilize the program to create and develop the website. Overall, the ease of being able to create web design has been exceptionally easy for us since we are relatively new to all of this. However, there have been some screens/areas that have been a bit more challenging and require us to do some research/ask questions on how to best proceed forward.
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Optimizely
The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
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Pros
BigCommerce
  • SEO - fast loading speeds, helps us rank on Google
  • Product customization - allows us to customize templates to our needs to fit all viable information
  • Integration with other platforms - seamless connection to other properties like Google Ads and Analytics
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Optimizely
  • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
  • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
  • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
Read full review
Cons
BigCommerce
  • Better and easier localisation for stores outside the US
  • Speed - it is not the fastest
  • Make sure that third-party theme developers update regularly and use best practice
  • Consider EU and country-specific rules and legal obligations and make customers aware of whether BC is actually fully compliant
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Optimizely
  • Need the ability to look at more of our user data
  • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
  • Classic CMS is very limited in ways end users like myself can edit widget content
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Likelihood to Renew
BigCommerce
We are really very likely to renew our use of BigCommerce. The reason I chose 9 instead of 10 is simply because of the hiccups we are running into with our POS. BigCommerce is excellent, but we may even want to take a step further and get into and ERP that can take care of everything. Since we are a brick & mortar store first, and eCommerce second, our POS is very important to our day to day operations
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Optimizely
No answers on this topic
Usability
BigCommerce
I think that overall it has a great front end for the customer. On the back end, it takes a little spin-up time, but in just a couple of hours you can really have your head wrapped around everything you're going to need 99% of the time. It takes me about 5 minutes to train a new user on how to interact with customer orders.
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Optimizely
Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
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Reliability and Availability
BigCommerce
Exceptional up time, free 24/7 customer service - and they are in the USA and actually speak English and can solve any problem! They are great to work with. Always easy to call in and get help.
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Optimizely
No answers on this topic
Performance
BigCommerce
All reporting is online and in real time, you can run comparisons, customer data, tax reports with just a click. No waiting. Export customers or inventory easily and update/re-import with another click
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Optimizely
No answers on this topic
Support Rating
BigCommerce
Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
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Optimizely
It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
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Online Training
BigCommerce
They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
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Optimizely
No answers on this topic
Implementation Rating
BigCommerce
A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
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Optimizely
No answers on this topic
Alternatives Considered
BigCommerce
We switched from Shopify due to the restrictions they implemented on our industry. While we spent tens of thousands of dollars investing in our Shopify store, we can't have them cutting us off anytime they want. We reviewed WooCommerce, but didn't like the storefront or backend. Plus it seems like Wordpress/WooCommerce runs into tons of hacking issues and bugs.
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Optimizely
I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.
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Scalability
BigCommerce
We started out as a startup company and started with BigCommerce, and as of today, as no longer a startup company, we are still able to use BigCommerce for all of our needs. Almost every one of our departments uses BigCommerce in some capacity for their specific roles within the company.
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Optimizely
No answers on this topic
Return on Investment
BigCommerce
  • Provides a robust platform to sell a high-risk product.
  • Page Builder saves you time and money by negating the need to buy a template.
  • Includes robust promotion settings that allow for codes and automatic discounts, bulk discounts, and customer groups (i.e. military discount), all native options.
Read full review
Optimizely
  • Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
  • Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.
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ScreenShots

BigCommerce Screenshots

Screenshot of Enterprise ecommerce for high-volume brands like Skullcandy.Screenshot of Our industry-leading integration will let you list your products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.Screenshot of Easily customize the look and feel of your storefront.

Optimizely Configured Commerce Screenshots

Screenshot of Promotions and RecommendationsScreenshot of Multisite ManagementScreenshot of Customer-specific PricingScreenshot of Catalog and Content ManagementScreenshot of Cart and Checkout