What users are saying about
31 Ratings
Top Rated
3502 Ratings
31 Ratings
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Score 8.2 out of 100
Top Rated
3502 Ratings
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Score 8.5 out of 100

Attribute Ratings

  • Branch is rated higher in 2 areas: Usability, Support Rating
  • Google Analytics is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

Branch

80%
15 Ratings
8.9

Google Analytics

89%
186 Ratings

Likelihood to Renew

Branch

N/A
0 Ratings
10.0

Google Analytics

100%
50 Ratings

Usability

10.0

Branch

100%
1 Rating
8.0

Google Analytics

80%
6 Ratings

Availability

Branch

N/A
0 Ratings
10.0

Google Analytics

100%
5 Ratings

Performance

Branch

N/A
0 Ratings
8.0

Google Analytics

80%
1 Rating

Support Rating

9.0

Branch

90%
2 Ratings
7.0

Google Analytics

70%
81 Ratings

Online Training

Branch

N/A
0 Ratings
10.0

Google Analytics

100%
2 Ratings

Implementation Rating

Branch

N/A
0 Ratings
9.0

Google Analytics

90%
13 Ratings

Configurability

Branch

N/A
0 Ratings
6.0

Google Analytics

60%
2 Ratings

Ease of integration

Branch

N/A
0 Ratings
10.0

Google Analytics

100%
1 Rating

Product Scalability

Branch

N/A
0 Ratings
9.0

Google Analytics

90%
1 Rating

Vendor post-sale

Branch

N/A
0 Ratings
10.0

Google Analytics

100%
1 Rating

Vendor pre-sale

Branch

N/A
0 Ratings
9.0

Google Analytics

90%
1 Rating

Likelihood to Recommend

Branch Metrics, Inc.

Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
Read full review

Google

A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.
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Pros

Branch Metrics, Inc.

  • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
  • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
  • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
  • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
  • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
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Google

  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
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Cons

Branch Metrics, Inc.

  • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
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Google

  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Read full review

Pricing Details

Branch

Starting Price

Editions & Modules

Branch editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.

    Google Analytics

    Starting Price

    $0 per month

    Editions & Modules

    Google Analytics editions and modules pricing
    EditionModules
    Google AnalyticsFree1
    Google Analytics 360150,0002

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Branch Metrics, Inc.

    No answers on this topic

    Google

    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Read full review

    Usability

    Branch Metrics, Inc.

    It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
    Read full review

    Google

    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review

    Reliability and Availability

    Branch Metrics, Inc.

    No answers on this topic

    Google

    There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
    Read full review

    Performance

    Branch Metrics, Inc.

    No answers on this topic

    Google

    When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
    Read full review

    Support Rating

    Branch Metrics, Inc.

    We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
    Read full review

    Google

    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Read full review

    Online Training

    Branch Metrics, Inc.

    No answers on this topic

    Google

    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review

    Implementation Rating

    Branch Metrics, Inc.

    No answers on this topic

    Google

    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review

    Alternatives Considered

    Branch Metrics, Inc.

    Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
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    Google

    Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
    Read full review

    Scalability

    Branch Metrics, Inc.

    No answers on this topic

    Google

    Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
    Read full review

    Return on Investment

    Branch Metrics, Inc.

    • Branch had given a profound impact on the way our users share their content.
    • Users now have more easy access to content created.
    • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
    Read full review

    Google

    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Read full review

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