Brand24 vs. Union Metrics (discontinued)

Brand24

25 Reviews and Ratings

Union Metrics (discontinued)

Union Metrics (discontinued)

3 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Brand24	Score 8.6 out of 10	N/A	Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…	$99 per month
Union Metrics (discontinued)	Score 9.4 out of 10	N/A	Union Metrics (formerly TweetReach) was a Twitter analytics platform built around features such as real-time monitoring, Twitter monitoring and listening, and report-ready trackers. It was acquired by TrendKite in 2018 and is no longer available.	N/A

Pricing

Brand24

Union Metrics (discontinued)

Editions & Modules

Individual: $99
per month 1 user
Team: $179
per month Unlimited users
Pro: $249
per month Unlimited users
Enterprise: $499
per month Unlimited users

No answers on this topic

Offerings

Pricing Offerings
Brand24	Union Metrics (discontinued)
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Brand24	Union Metrics (discontinued)
Top Pros	Pro Social media Pro Easy to use Pro Set up	Pro Based on keywords Pro Brand mentions Pro Output options
Top Cons	Minus Sentiment analysis Minus Providing support Minus Must pay	Minus Brand name

Best Alternatives
	Brand24	Union Metrics (discontinued)
Small Businesses	BrightLocal Score 7.7 out of 10	Publer Score 9.7 out of 10
Medium-sized Companies	Brandwatch Score 8.3 out of 10	Social Suite by Reputation.com Score 9.3 out of 10
Enterprises	Brandwatch Score 8.3 out of 10	1-Social Score 8.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Brand24	Union Metrics (discontinued)
Likelihood to Recommend	8.2 (9 ratings)	9.0 (1 ratings)

User Testimonials
	Brand24	Union Metrics (discontinued)
Likelihood to Recommend	Brand24 Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better. Incentivized BC Brittany Cosby Marketing Coordinator Read full review	Discontinued Products It's well suited for monitoring brand mentions and estimating the impact of unfortunate situations on Twitter. Incentivized Verified User Anonymous Read full review
Pros	Brand24 The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to Incentivized Kelcey Zacarese Analytics Manager, Social Read full review	Discontinued Products Quickly build a snapshot report based on keywords or hashtags. Ability to consistently monitor brand mentions over time. Various output options available including PDF or XLS files. Incentivized Verified User Anonymous Read full review
Cons	Brand24 The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue. Incentivized James McTavish Senior Sales Development Read full review	Discontinued Products Monitoring mentions beyond Twitter. Many issues are due to APIs, but in some cases there are restrictions on the number of terms you can track. Ability to set standard/saved terms (e.g. brand name) when building new trackers to save time. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Brand24 I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end. Incentivized Mark Anderson Digital Marketing Specialist - Team Lead Read full review	Discontinued Products Tweetreach is very affordable and quite flexible for what you pay for. We use it regularly as it is able to capture data not available in some of the most expensive tools we have access to. Incentivized Verified User Anonymous Read full review
Return on Investment	Brand24 Positive: We can respond to customers in a reasonably realistic timeframe. Positive: We get updates from old content that has new activity. Incentivized Tamar Weinberg Social Media Customer Experience and Success Lead Read full review	Discontinued Products Ability to provide quick reports to senior executives in an easy to read format. Great way to track who is talking about your brand and their overall influence on Twitter. Very affordable product, and useful for any size business. Incentivized Verified User Anonymous Read full review
ScreenShots	Brand24 Screenshots