What users are saying about
42 Ratings
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Top Rated
200 Ratings
42 Ratings
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Score 8 out of 100

Google Tag Manager

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Top Rated
200 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Braze

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.
Mark McRae | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
Quentin Aisbett | TrustRadius Reviewer

Feature Rating Comparison

Security

Braze
Google Tag Manager
9.2
Role-based user permissions
Braze
Google Tag Manager
9.2

Tag Management

Braze
Google Tag Manager
7.9
Tag library
Braze
Google Tag Manager
8.2
Tag variable mapping
Braze
Google Tag Manager
7.8
Ease of writing custom tags
Braze
Google Tag Manager
6.6
Rules-driven tag execution
Braze
Google Tag Manager
8.2
Tag performance monitoring
Braze
Google Tag Manager
7.2
Improved page load times
Braze
Google Tag Manager
8.3
Mobile app tagging
Braze
Google Tag Manager
8.2
Library of JavaScript extensions
Braze
Google Tag Manager
8.4

Data Management & Integrity

Braze
Google Tag Manager
8.5
Event tracking
Braze
Google Tag Manager
9.5
Mobile event tracking
Braze
Google Tag Manager
8.9
Data distribution management
Braze
Google Tag Manager
8.2
Universal data layer
Braze
Google Tag Manager
8.8
Automated error checking
Braze
Google Tag Manager
7.0

Pros

Braze

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
Jackson Yomogida | TrustRadius Reviewer

Google Tag Manager

  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
Santiago Valdés | TrustRadius Reviewer

Cons

Braze

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).
Anonymous | TrustRadius Reviewer

Google Tag Manager

  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
J.P. VanderLinden | TrustRadius Reviewer

Likelihood to Renew

Braze

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

Usability

Braze

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.7
Based on 11 answers
Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
Matthew Stewart | TrustRadius Reviewer

Support Rating

Braze

Braze 8.2
Based on 40 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
Victoria Quang | TrustRadius Reviewer

Google Tag Manager

Google Tag Manager 5.2
Based on 9 answers
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

Online Training

Braze

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

Implementation Rating

Braze

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

Alternatives Considered

Braze

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.
Anonymous | TrustRadius Reviewer

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

Return on Investment

Braze

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Jennifer Rudin | TrustRadius Reviewer

Google Tag Manager

  • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
  • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
Anonymous | TrustRadius Reviewer

Pricing Details

Braze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Braze
7.8
Google Tag Manager
9.1

Likelihood to Renew

Braze
Google Tag Manager
10.0

Usability

Braze
Google Tag Manager
7.7

Reliability and Availability

Braze
Google Tag Manager
9.1

Support Rating

Braze
8.2
Google Tag Manager
5.2

Online Training

Braze
Google Tag Manager
7.3

Implementation Rating

Braze
Google Tag Manager
9.8

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