What users are saying about
135 Ratings
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Top Rated
2896 Ratings
135 Ratings
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Score 8.7 out of 100

Salesforce

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Top Rated
2896 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

BrightEdge

Brightedge is the benchmark platform for keyword research, bar none. Beyond that, their customer and in our case agency support is unparalleled. I've never worked with a vendor or partner with this much invested in the continued use and training of their product. Our customer support team is truly a partner in our business, and in invaluable as such. Regarding new business, not only has Brightedge literally referred clients to us, but they go above and beyond to help us win new business while trusting us to recommend, sell, spec, and implement their platform with the right amount of support.
Cole Mauer | TrustRadius Reviewer

Salesforce

Here are some scenarios where Salesforce.com is well suited in Finastra. As a Financial Services company we are dealing with large to medium IT, bank, and/or financial institutions or companies and a lot of sales and marketing efforts are in place and we do need Salesforce.com to actually maintain our leads, contacts, or prospects whether new or old, the customer. It is widely used in our marketing activities through Marketo synced in Salesforce.com. It also serves as a continuity tool between the marketing and sales teams to nurture our leads until we generate an ROI or have a close won/deal status. While for scenarios where it is less appropriate I think if it's for non-demand gen campaign or non-transactional activities it's ok not to be in Salesforce.com.
Angel Arciaga | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightEdge
8.6
Salesforce
Keyword analysis
BrightEdge
9.0
Salesforce
Backlink management
BrightEdge
8.4
Salesforce
SERP ranking tracking
BrightEdge
9.5
Salesforce
Page grader
BrightEdge
8.5
Salesforce
Competitive analysis
BrightEdge
9.0
Salesforce
Site audit / diagnostics
BrightEdge
7.6
Salesforce
Site recommendations
BrightEdge
8.3
Salesforce
Task management
BrightEdge
8.8
Salesforce

SEO Channels

BrightEdge
8.7
Salesforce
Local SEO
BrightEdge
8.6
Salesforce
Social SEO
BrightEdge
8.3
Salesforce
Mobile SEO
BrightEdge
8.6
Salesforce
Global SEO
BrightEdge
9.4
Salesforce

SEO Platform & Account Management

BrightEdge
9.4
Salesforce
Multi-domain support
BrightEdge
9.2
Salesforce
Integration with web analytics tools
BrightEdge
9.6
Salesforce

Sales Force Automation

BrightEdge
Salesforce
7.8
Customer data management / contact management
BrightEdge
Salesforce
8.4
Workflow management
BrightEdge
Salesforce
7.7
Territory management
BrightEdge
Salesforce
7.7
Opportunity management
BrightEdge
Salesforce
8.4
Integration with email client (e.g., Outlook or Gmail)
BrightEdge
Salesforce
7.3
Contract management
BrightEdge
Salesforce
7.7
Quote & order management
BrightEdge
Salesforce
7.5
Interaction tracking
BrightEdge
Salesforce
8.1
Channel / partner relationship management
BrightEdge
Salesforce
7.7

Customer Service & Support

BrightEdge
Salesforce
8.5
Case management
BrightEdge
Salesforce
9.0
Call center management
BrightEdge
Salesforce
8.4
Help desk management
BrightEdge
Salesforce
8.3

Marketing Automation

BrightEdge
Salesforce
7.9
Lead management
BrightEdge
Salesforce
8.2
Email marketing
BrightEdge
Salesforce
7.6

CRM Project Management

BrightEdge
Salesforce
7.4
Task management
BrightEdge
Salesforce
7.6
Billing and invoicing management
BrightEdge
Salesforce
6.7
Reporting
BrightEdge
Salesforce
8.0

CRM Reporting & Analytics

BrightEdge
Salesforce
8.2
Forecasting
BrightEdge
Salesforce
7.9
Pipeline visualization
BrightEdge
Salesforce
8.3
Customizable reports
BrightEdge
Salesforce
8.5

Customization

BrightEdge
Salesforce
8.1
Custom fields
BrightEdge
Salesforce
8.3
Custom objects
BrightEdge
Salesforce
8.3
Scripting environment
BrightEdge
Salesforce
7.7
API for custom integration
BrightEdge
Salesforce
8.0

Security

BrightEdge
Salesforce
8.4
Single sign-on capability
BrightEdge
Salesforce
8.3
Role-based user permissions
BrightEdge
Salesforce
8.6

Social CRM

BrightEdge
Salesforce
7.4
Social data
BrightEdge
Salesforce
7.4
Social engagement
BrightEdge
Salesforce
7.4

Integrations with 3rd-party Software

BrightEdge
Salesforce
7.5
Marketing automation
BrightEdge
Salesforce
7.6
Compensation management
BrightEdge
Salesforce
7.3

Platform

BrightEdge
Salesforce
7.7
Mobile access
BrightEdge
Salesforce
7.7

Pros

BrightEdge

  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
Christina Lepore | TrustRadius Reviewer

Salesforce

  • Salesforce.com is extremely customizable. I would not consider it an out-of-the-box solution, although its standard fields allow for fundamental CRM activities and reporting.
  • Salesforce.com is able to integrate with 100s of third-party softwares—often times creating efficiencies in processes.
  • Reports within Salesforce.com have the ability to be simple as a standard Account report, or you can get very granular with your report filtering to segment a very specific result, eg. Accounts in California who are active clients and fall within the pharmaceutical industry and have a specified market capitalization.
Erik Viager | TrustRadius Reviewer

Cons

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Anonymous | TrustRadius Reviewer

Salesforce

  • Costs vs. ROI: The initial cost to BUILD whatever instance your SF sales rep presents to you and sells; the COST associate to get to that build is NEVER explained or discussed.
  • The Salesforce sales rep's job is to sell you on an idea and hope, rather than practical application, implementation, and realistic expectations of the egregiously cantankerous and universally overpriced CRM.
  • They do not vet, manage or hold accountable their 'implementation partners'. Again, the sales rep for Salesforce; their job is to sell you the platform, not what you they showed you the platform can do. There is extreme neglect in discussing the actual cost to get their CRM platform to do WHAT they have showcased to you. Not to mention the time it takes to get there. Not to mention the partners they refer to you are random. These 3rd party companies do ALL the work and make ALL the money on behalf of Salesforce, for themselves. You get stuck in contracts with mediocre service or lackluster results and there is NO recourse for you as the consumer against these 'partners'.
  • If I want to sell GM cars, GM has standards and minimums they require in order for me to represent their brand. If I do shady dealings, rip customers off or am just a terrible business to be in business with, GM would strip me of my dealership title for their brand. SalesForce does no such thing. I could start a company to implement salesforce, have you sign a contract and deliver a garbage product. If you go to SF to complain about that; "Our hands our tied" as I have been told.
  • Salesforce does not care about your user experience, they just want you to buy more. It is a Sales organization, not a software company. Again, they do not care about your business, the negative impact of their CRM rollout, or how terrible their 3rd party support partners are. They. Dont. Care. They just want your money.
  • SF is aware they are the biggest player on the block. They have all the cards. You, the consumer, as an individual business, have no power or say.
Kurt Johansen | TrustRadius Reviewer

Likelihood to Renew

BrightEdge

BrightEdge 10.0
Based on 35 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 49 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli | TrustRadius Reviewer

Usability

BrightEdge

BrightEdge 10.0
Based on 10 answers
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Ron Weber | TrustRadius Reviewer

Salesforce

Salesforce 8.1
Based on 83 answers
They need some work on Salesforce’s user interface (UI) to make it more user-friendly and intuitive. It could provide better training and tools to help users take advantage of more advanced features. With a lot of data points, Salesforce’s interface is not seamless. Following a fresh set of edits being saved, no new pages appear in the browser.
Aononna Tazin | TrustRadius Reviewer

Reliability and Availability

BrightEdge

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.8
Based on 54 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger | TrustRadius Reviewer

Performance

BrightEdge

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.0
Based on 36 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

Support Rating

BrightEdge

BrightEdge 9.4
Based on 14 answers
Working in a large company with limited internal resources for SEO, BrightEdge has been incredible! The tool itself gives you everything you need and MORE but my BE team I work with has been like an extra arm to my internal team, always there to help in any way possible
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 7.7
Based on 110 answers
We do have an in-house team to help us with our Salesforce.com (SFDC) needs and though sometimes it [is] due to technical glitches, which may take a long time to address, we do workarounds to ensure that we are still able to send our deliverables (e.g. for our team, reporting wise).
Anonymous | TrustRadius Reviewer

In-Person Training

BrightEdge

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 7.9
Based on 11 answers
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
Anonymous | TrustRadius Reviewer

Online Training

BrightEdge

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.1
Based on 15 answers
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
Anonymous | TrustRadius Reviewer

Implementation Rating

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Salesforce

Salesforce 9.4
Based on 32 answers
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
Anonymous | TrustRadius Reviewer

Alternatives Considered

BrightEdge

We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.
Shane Adair | TrustRadius Reviewer

Salesforce

When evaluating a CRM solution for our company we had a fairly simple decision process. We had to decide to buy vs build an internal solution - which we found for the cost Salesforce would save from development / IT perspective and provide a more robust solution. The closest out of the box competitor we looked at was the Microsoft Dynamics CRM product -and again, we found Salesforce to be a more robust / cost effective solution.
Anonymous | TrustRadius Reviewer

Contract Terms and Pricing Model

BrightEdge

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.0
Based on 2 answers
Salesforce has never been able to answer a question I've had, but I've heard from colleagues that they respond quickly. Market leaders tend to be more professional when things go awry. For CRM systems, Salesforce is by far the most popular. I've used CRM systems before Salesforce, and they weren't even close. Salesforce has such a monopoly on the market that they consider us as users. Inextricably linked, the two are one.
Aononna Tazin | TrustRadius Reviewer

Scalability

BrightEdge

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 10.0
Based on 2 answers
I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.
Anonymous | TrustRadius Reviewer

Professional Services

BrightEdge

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.0
Based on 2 answers
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
Aononna Tazin | TrustRadius Reviewer

Return on Investment

BrightEdge

  • We have seen a small increase of keywords ranked on Google since we implemented BrightEdge.
  • There has been very little ROI that we have been able to tie to BrightEdge.
  • There has been very little impact on our business objectives that can be attributed to BrightEdge.
Anonymous | TrustRadius Reviewer

Salesforce

  • Companies that either hire consulting expertise or have in-house experts will benefit the most. It can be a powerful tool. Manage it correctly and there will be great benefits.
  • Conversely, if companies don't implement Salesforce.com with a plan, there will be frustration and small if any ROI realized.
Quentin Goin | TrustRadius Reviewer

Screenshots

Pricing Details

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightEdge Editions & Modules

Additional Pricing Details

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Editions & Modules

Edition
Essentials$25.001
Professional$75.001
Enterprise$150.001
Unlimited$300.002
  1. Per User/Per Month
  2. Per user/Per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

BrightEdge
9.3
Salesforce
7.8

Likelihood to Renew

BrightEdge
10.0
Salesforce
10.0

Usability

BrightEdge
10.0
Salesforce
8.1

Reliability and Availability

BrightEdge
Salesforce
9.8

Performance

BrightEdge
Salesforce
9.0

Support Rating

BrightEdge
9.4
Salesforce
7.7

In-Person Training

BrightEdge
Salesforce
7.9

Online Training

BrightEdge
Salesforce
9.1

Implementation Rating

BrightEdge
8.3
Salesforce
9.4

Contract Terms and Pricing Model

BrightEdge
Salesforce
9.0

Scalability

BrightEdge
Salesforce
10.0

Professional Services

BrightEdge
Salesforce
9.0

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