What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
42 Ratings

BriteVerify

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
42 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100
35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100

Likelihood to Recommend

BriteVerify

BriteVerify does a great job preventing disposable and junk leads from coming into Salesforce which saves sales reps time. I like the fact that you can see on the layout if an email is good or not. I don't believe this is a downfall on BriteVerify but I wish Accept All emails would still return valid or not valid so you could see if someone is still with the company or not.
Anonymous | TrustRadius Reviewer

Informatica Data Quality

We used Informatica Data Quality to measure the "Data Quality Score" of internal and external reports at my company. Business users set up data profiling and prepared detailed analysis documents for business analysts. and developers developed Data Quality Mapplets for other IT teams to import their Informatica Power Center repositories. Results are stored in a centralized data quality space and then reported and summarized to related business users in detailed ways.At the end of each project, we are now able to place a "Data Quality Score" watermark score on each report involved.
Gurcan Orhan | TrustRadius Reviewer

Feature Rating Comparison

Data Quality

BriteVerify
Informatica Data Quality
9.3
Data source connectivity
BriteVerify
Informatica Data Quality
10.0
Data profiling
BriteVerify
Informatica Data Quality
9.0
Master data management (MDM) integration
BriteVerify
Informatica Data Quality
10.0
Data element standardization
BriteVerify
Informatica Data Quality
9.0
Match and merge
BriteVerify
Informatica Data Quality
10.0
Address verification
BriteVerify
Informatica Data Quality
8.0

Pros

BriteVerify

  • It is a quick API call effort that is easy to implement with only 4 responses.
  • There is the ability to upload a list and API calls, so that makes it easy to use.
  • Easy to download the list of Invalids in multiple file formats.
Craig Hood | TrustRadius Reviewer

Informatica Data Quality

  • The matching algorithms in IDQ are very powerful if you understand the different types that they offer (e.g., Hamming Distance, Jaro, Bigram, etc..). We had to play around with it to see which best suit our own needs of identifying and eliminating duplicate customers. Setting up the whole process (e.g., creating the KeyGenerator Transformation, setting up the matching threshold, etc..) can be somewhat time consuming and a challenge if you don't first standardize your data.
  • The integration with PowerCenter is great if you have both. You can either import your mappings directly to PowerCenter or to an XML file. The only downside is that some of the transformations are unique to IDQ, so you are not really able to edit them once in PowerCenter.
  • The standardizer transformation was key in helping us standardize our customer data (e.g., names, addresses, etc..). It was helpful due to having create a reference table containing the standardized value and the associated unstandardized values. What was great was that if you used Informatica Analyst, a business analyst could login and correct any of the values.
Anonymous | TrustRadius Reviewer

Cons

BriteVerify

  • Occasionally, we'll need to test like 1 or 2 records and instead of importing a list of 2 records, it would be nice to have a landing page to enter 1 address and run it to get on-screen messaging on results.
  • It would be nice to see ECOA (email change of address) data on the report too for invalid email addresses.
Jenny Lassi | TrustRadius Reviewer

Informatica Data Quality

  • Several partnerships diminishing the value of technologies
  • Unable to get list of objects from Repository (like sources & targets) that don't have any dependency
  • Scheduling: The built-in scheduling tool has many constraints such as handling Unix/VB scripts etc. Most enterprises use third party tools for this.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

BriteVerify

No score
No answers yet
No answers on this topic

Informatica Data Quality

Informatica Data Quality 6.6
Based on 14 answers
As pointed out earlier, due all the robust features IDQ has, our use f the product is successful and stable. IDQ is being used in multiple sources (from CRM application and in batch mode). As this is an iterative process, we are looking to improve our system efficiency using IDQ.
Satish Yasumreddy | TrustRadius Reviewer

Support Rating

BriteVerify

BriteVerify 9.0
Based on 1 answer
Prompt response from the support team helped resolve an administrative matter. Only one such experience indicates to me that they are highly responsive to customer needs.
Anonymous | TrustRadius Reviewer

Informatica Data Quality

No score
No answers yet
No answers on this topic

Alternatives Considered

BriteVerify

I've used a few in the past that weren't on the list to be mentioned in addition to NeverBounce. FreshAddress is a tool I use the 2nd most after BriteVerify. I have evaluated Webbula to and they have a unique offering.
Jenny Lassi | TrustRadius Reviewer

Informatica Data Quality

IDQ is used by a department at my organisation to ensure and enhance the data quality.
The usage was started with address standardization and now it had been brought to altogether a next level of quality check where it fixes duplicates, junk characters, standardize the names, streets, product descriptions.
In the past we had issues mainly with duplicate customers and products and this were affecting the sales projection and estimates.
Anonymous | TrustRadius Reviewer

Return on Investment

BriteVerify

  • It has provided a very good return on investment when it comes to improvements in email deliverability and limiting spam complaints.
  • It has allowed us to meet our objectives by removing contacts who are invalid and suspicious contacts (i.e. signed up for our service and provided a fake email address).
  • It has allowed us to improve our overall bounce rates and delivery rates across our bulk mail sending to prospective customers.
Anonymous | TrustRadius Reviewer

Informatica Data Quality

  • Integration with tools like PowerCenter helped faster delivery of product, and at the same time conversion
  • Reduce overall project cost due to bad data , bad quality, exceptions identified nearing go-live and post production
  • Employee efficiency is increased exponentially due to more automated, customized tool
Tinu Rajat | TrustRadius Reviewer

Pricing Details

BriteVerify

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Informatica Data Quality

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

BriteVerify
8.5
Informatica Data Quality
9.0

Likelihood to Renew

BriteVerify
Informatica Data Quality
6.6

Reliability and Availability

BriteVerify
Informatica Data Quality
10.0

Support Rating

BriteVerify
9.0
Informatica Data Quality

Online Training

BriteVerify
Informatica Data Quality
10.0

Implementation Rating

BriteVerify
Informatica Data Quality
10.0

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