Campaign Monitor by Marigold vs. Mautic (open source)

Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.

Incentivized

Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties

• Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
• The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
• I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
• The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.

Incentivized

• Marketing email organization
• Email tracking
• Email automation
• Contact management
• Open rates
• Delivery rates
• A/B testing
• Email sending
• Unsubscribe management
• SMTP management

• Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
• The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.

Incentivized

• Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
• More responsive form templates are needed.

Incentivized

The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached

Incentivized

The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.

Incentivized

Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.

• Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
• It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
• Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.

Incentivized

• We made our ROI back within a year.
• Fulfills our needs and our client's needs, our clients love it.
• I would just add more templates to the email construction selection, other than that, it is just perfect.

Incentivized