What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
879 Ratings
75 Ratings

Canva

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
879 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100
75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Attribute Ratings

  • Canva is rated higher in 1 area: Likelihood to Recommend
  • Later is rated higher in 1 area: Support Rating
  • Canva and Later are tied in 1 area: Usability

Likelihood to Recommend

8.9

Canva

89%
159 Ratings
8.0

Later

80%
13 Ratings

Likelihood to Renew

9.7

Canva

97%
6 Ratings

Later

N/A
0 Ratings

Usability

9.4

Canva

94%
12 Ratings
9.4

Later

94%
3 Ratings

Availability

10.0

Canva

100%
1 Rating

Later

N/A
0 Ratings

Performance

10.0

Canva

100%
1 Rating

Later

N/A
0 Ratings

Support Rating

6.4

Canva

64%
27 Ratings
8.9

Later

89%
17 Ratings

Implementation Rating

10.0

Canva

100%
3 Ratings

Later

N/A
0 Ratings

Product Scalability

10.0

Canva

100%
1 Rating

Later

N/A
0 Ratings

Likelihood to Recommend

Canva

Canva is ideal for both big and small businesses as graphic designers' time is usually limited. Any person working in marketing or an SMB owner who wants to quickly create aesthetically appealing images for ads, social media or otherwise can do it quickly.If you want some nitty-gritty changes to the image or if you have tight specs you would need to use other tools like Photoshop.
Alex Chaidaroglou | TrustRadius Reviewer

Later

The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Sebastian Correa Marsico | TrustRadius Reviewer

Pros

Canva

  • Provides readily accessible approved fonts and colors for our university publications.
  • A great selection of templates to select from.
  • Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
  • The ability to share your design with others at the university.
  • The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
  • Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.
Peggi Wolfe | TrustRadius Reviewer

Later

  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
Alexis Ramsey | TrustRadius Reviewer

Cons

Canva

  • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
  • Pre-grouping sections of templates can be a hassle to figure out
  • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
Anonymous | TrustRadius Reviewer

Later

  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Meredith Walter | TrustRadius Reviewer

Pricing Details

Canva

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$12.95 per month

Canva Editions & Modules

Edition
Pro$12.951
Enterprise$30.002
  1. per month
  2. Per Month Per User
Additional Pricing Details

Later

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 per month

Later Editions & Modules

Edition
Free$0.001
Starter$15.002
Growth$25.002
Advanced$40.002
  1. per month
  2. per user/per month
Additional Pricing Details
Price increases are users and social sets are added.

Likelihood to Renew

Canva

Canva 9.7
Based on 6 answers
The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
Thomas White | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Usability

Canva

Canva 9.4
Based on 12 answers
It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
Mandy Cramer | TrustRadius Reviewer

Later

Later 9.4
Based on 3 answers
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

Canva

Canva 10.0
Based on 1 answer
I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
Thomas White | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Performance

Canva

Canva 10.0
Based on 1 answer
I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
Thomas White | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Support Rating

Canva

Canva 6.4
Based on 27 answers
Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
Anonymous | TrustRadius Reviewer

Later

Later 8.9
Based on 17 answers
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Implementation Rating

Canva

Canva 10.0
Based on 3 answers
Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
Thomas White | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Alternatives Considered

Canva

Despite that fact that PowerPoint wasn't completely replaced by Canva, it's now used as a base for sketches and drafts. Presentations are much easier to prepare in Canva, taking advantage of their templates. PowerPoint required more time and edition just to create a standard looking slide... while Canva gives non-creatives the chance to create faster with a greater visual impact.
Anonymous | TrustRadius Reviewer

Later

Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've had no posting errors or issues with Later's reliability like we have experienced in the past with Sprout.
Lauren Kelley | TrustRadius Reviewer

Scalability

Canva

Canva 10.0
Based on 1 answer
Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
Thomas White | TrustRadius Reviewer

Later

No score
No answers yet
No answers on this topic

Return on Investment

Canva

  • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
  • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
  • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
Kathleen M Jarchow | TrustRadius Reviewer

Later

  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
Anonymous | TrustRadius Reviewer

Add comparison