What users are saying about
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Top Rated
2897 Ratings
36 Ratings
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Score 6.4 out of 100

Google Analytics

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Top Rated
2897 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Google Analytics

Honestly, it's not the easiest tool to learn and use, but it's free and has become the industry default. The fact that is also seamlessly integrated with the other Google properties like Tag Manager and Data Studio makes it hard to consider any other option for website performance tracking. I would recommend Google Analytics for anyone who is looking to get basic traffic performance for a relatively simple website. If your site is particularly complex and you have complicated events and goals that you want to track, you may consider looking into a paid tool.
Tegan Jenner | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cheetah Messaging
6.1
Google Analytics
WYSIWYG email editor
Cheetah Messaging
6.0
Google Analytics
Dynamic content
Cheetah Messaging
7.0
Google Analytics
Ability to test dynamic content
Cheetah Messaging
7.0
Google Analytics
Landing pages
Cheetah Messaging
4.0
Google Analytics
A/B testing
Cheetah Messaging
6.0
Google Analytics
Mobile optimization
Cheetah Messaging
5.0
Google Analytics
Email deliverability reporting
Cheetah Messaging
8.0
Google Analytics
List management
Cheetah Messaging
7.0
Google Analytics
Triggered drip sequences
Cheetah Messaging
5.0
Google Analytics

Reporting & Analytics

Cheetah Messaging
3.7
Google Analytics
Dashboards
Cheetah Messaging
4.0
Google Analytics
Standard reports
Cheetah Messaging
4.0
Google Analytics
Custom reports
Cheetah Messaging
3.0
Google Analytics

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Google Analytics

  • Very in-depth platform to track a multitude of website analytics
  • Easy to understand metrics to allow informed decisions
  • Great for making reports to present to people
  • Easy to collaborate with multiple users if needed
  • Has a ton of integrations with other marketing products
Chris Williams | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Google Analytics

  • There are definitely some data vagaries around URLs and channels. Subdomains can easily be misconfigured as can referring sites.
  • Years later, we all still mourn for the missing keyword data. Yes, we used to get keyword information from every Google search. That loss is only somewhat mitigated by linking Search Console with Analytics.
  • There is still a lot of user confusion around how Google Tag Manager works. We understand, but we're in that business. Setting up Analytics to work on your sites isn't as easy as looking at an FAQ.
  • The entire configuration process could be easier for micro-businesses. There are small businesses that could use these tools, but have a steep learning curve and often don't have the budget to pay someone to handle things for them. It seems like a basic turnkey solution could be available to them on certain platforms.
George Bounacos | TrustRadius Reviewer

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 9.6
Based on 49 answers
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Joshua Van Horsen | TrustRadius Reviewer

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 9.0
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos | TrustRadius Reviewer

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 6.5
Based on 82 answers
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Sarah Hoffman | TrustRadius Reviewer

Online Training

Cheetah Messaging

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon | TrustRadius Reviewer

Implementation Rating

Cheetah Messaging

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 5.0
Based on 12 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas | TrustRadius Reviewer

Alternatives Considered

Cheetah Messaging

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.
Anonymous | TrustRadius Reviewer

Google Analytics

[Google Analytics] was implemented before I joined the organization so I'm unable to comment on why [Google Analytics] was selected. My view is that it was selected as analytics was an unknown quantity a few years ago so going for a free product made sense. As the organization matures we are looking at other (premium) options so watch this space :)
Gareth Beer | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Google Analytics

  • User engagement KPIs drive more revenue
  • Understanding different audience segments drives more revenue
  • Spotting trends and being able to pivot on data (by month, week, day, hour) leads to better product and user insights
  • Easy to use tool makes it accessible and useful by many technical and business teams.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Cheetah Messaging Editions & Modules

Additional Pricing Details

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Analytics Editions & Modules

Edition
Google AnalyticsFree
Google Analytics 360$150,0002
  1. per year
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Cheetah Messaging
4.0
Google Analytics
8.9

Likelihood to Renew

Cheetah Messaging
7.6
Google Analytics
9.6

Usability

Cheetah Messaging
4.0
Google Analytics
9.0

Reliability and Availability

Cheetah Messaging
Google Analytics
9.5

Support Rating

Cheetah Messaging
2.0
Google Analytics
6.5

Online Training

Cheetah Messaging
Google Analytics
10.0

Implementation Rating

Cheetah Messaging
Google Analytics
5.0

Add comparison