Cheetah Messaging vs Google Analytics

• Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
• Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
• Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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• Very in-depth platform to track a multitude of website analytics
• Easy to understand metrics to allow informed decisions
• Great for making reports to present to people
• Easy to collaborate with multiple users if needed
• Has a ton of integrations with other marketing products

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• The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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• There are definitely some data vagaries around URLs and channels. Subdomains can easily be misconfigured as can referring sites.
• Years later, we all still mourn for the missing keyword data. Yes, we used to get keyword information from every Google search. That loss is only somewhat mitigated by linking Search Console with Analytics.
• There is still a lot of user confusion around how Google Tag Manager works. We understand, but we're in that business. Setting up Analytics to work on your sites isn't as easy as looking at an FAQ.
• The entire configuration process could be easier for micro-businesses. There are small businesses that could use these tools, but have a steep learning curve and often don't have the budget to pay someone to handle things for them. It seems like a basic turnkey solution could be available to them on certain platforms.

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• Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
• Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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• User engagement KPIs drive more revenue
• Understanding different audience segments drives more revenue
• Spotting trends and being able to pivot on data (by month, week, day, hour) leads to better product and user insights
• Easy to use tool makes it accessible and useful by many technical and business teams.

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