What users are saying about
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Top Rated
3323 Ratings
39 Ratings
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Score 8.4 out of 100

Google Analytics

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Top Rated
3323 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.9

    Cheetah Messaging

    79%

    Google Analytics

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 9/9 features

    WYSIWYG email editor

    7.0
    70%
    11 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    11 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Landing pages

    7.0
    70%
    11 Ratings
    N/A
    0 Ratings

    A/B testing

    8.0
    80%
    10 Ratings
    N/A
    0 Ratings

    Mobile optimization

    9.0
    90%
    10 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    19 Ratings
    N/A
    0 Ratings

    List management

    8.0
    80%
    11 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.7

    Cheetah Messaging

    77%

    Google Analytics

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 3/3 features

    Dashboards

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Standard reports

    8.0
    80%
    11 Ratings
    N/A
    0 Ratings

    Custom reports

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Pre-Send Testing

    7.8

    Cheetah Messaging

    78%

    Google Analytics

    Feature Set Not Supported
    N/A
    Cheetah Messaging ranks higher in 8/8 features

    URL Validation

    7.2
    72%
    3 Ratings
    N/A
    0 Ratings

    Link Tracking

    8.5
    85%
    3 Ratings
    N/A
    0 Ratings

    Image Validation

    7.8
    78%
    3 Ratings
    N/A
    0 Ratings

    Inbox Display

    7.4
    74%
    3 Ratings
    N/A
    0 Ratings

    Email Accessibility Tools

    7.4
    74%
    3 Ratings
    N/A
    0 Ratings

    Spelling and Grammar Check

    7.7
    77%
    3 Ratings
    N/A
    0 Ratings

    Spam Testing

    7.5
    75%
    3 Ratings
    N/A
    0 Ratings

    Email Previews

    8.7
    87%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Google Analytics is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    8.5

    Cheetah Messaging

    85%
    13 Ratings
    8.9

    Google Analytics

    89%
    186 Ratings

    Likelihood to Renew

    7.6

    Cheetah Messaging

    76%
    3 Ratings
    10.0

    Google Analytics

    100%
    50 Ratings

    Usability

    4.0

    Cheetah Messaging

    40%
    1 Rating
    8.0

    Google Analytics

    80%
    6 Ratings

    Availability

    Cheetah Messaging

    N/A
    0 Ratings
    10.0

    Google Analytics

    100%
    5 Ratings

    Performance

    Cheetah Messaging

    N/A
    0 Ratings
    8.0

    Google Analytics

    80%
    1 Rating

    Support Rating

    2.0

    Cheetah Messaging

    20%
    2 Ratings
    7.0

    Google Analytics

    70%
    82 Ratings

    Online Training

    Cheetah Messaging

    N/A
    0 Ratings
    10.0

    Google Analytics

    100%
    2 Ratings

    Implementation Rating

    Cheetah Messaging

    N/A
    0 Ratings
    9.0

    Google Analytics

    90%
    13 Ratings

    Product Scalability

    Cheetah Messaging

    N/A
    0 Ratings
    9.0

    Google Analytics

    90%
    1 Rating

    Likelihood to Recommend

    Cheetah Messaging

    I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
    Anonymous | TrustRadius Reviewer

    Google Analytics

    A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.
    Anonymous | TrustRadius Reviewer

    Pros

    Cheetah Messaging

    • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
    • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
    • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
    Duncan Hernandez | TrustRadius Reviewer

    Google Analytics

    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Anonymous | TrustRadius Reviewer

    Cons

    Cheetah Messaging

    • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
    Anonymous | TrustRadius Reviewer

    Google Analytics

    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Cheetah Messaging

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Cheetah Messaging Editions & Modules

    Additional Pricing Details

    Google Analytics

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 per month

    Google Analytics Editions & Modules

    Edition
    Google AnalyticsFree
    Google Analytics 360$150,0002
    1. none
    2. per year
    Additional Pricing Details

    Likelihood to Renew

    Cheetah Messaging

    Cheetah Messaging 7.6
    Based on 3 answers
    As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
    Anonymous | TrustRadius Reviewer

    Google Analytics

    Google Analytics 10.0
    Based on 50 answers
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    John Laudisio | TrustRadius Reviewer

    Usability

    Cheetah Messaging

    Cheetah Messaging 4.0
    Based on 1 answer
    CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
    Anonymous | TrustRadius Reviewer

    Google Analytics

    Google Analytics 8.0
    Based on 6 answers
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Victor Campos | TrustRadius Reviewer

    Reliability and Availability

    Cheetah Messaging

    No score
    No answers yet
    No answers on this topic

    Google Analytics

    Google Analytics 10.0
    Based on 5 answers
    There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
    John Laudisio | TrustRadius Reviewer

    Performance

    Cheetah Messaging

    No score
    No answers yet
    No answers on this topic

    Google Analytics

    Google Analytics 8.0
    Based on 1 answer
    When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
    John Laudisio | TrustRadius Reviewer

    Support Rating

    Cheetah Messaging

    Cheetah Messaging 2.0
    Based on 2 answers
    Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
    Anonymous | TrustRadius Reviewer

    Google Analytics

    Google Analytics 7.0
    Based on 82 answers
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Sarah Hoffman | TrustRadius Reviewer

    Online Training

    Cheetah Messaging

    No score
    No answers yet
    No answers on this topic

    Google Analytics

    Google Analytics 10.0
    Based on 2 answers
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Roy Morejon | TrustRadius Reviewer

    Implementation Rating

    Cheetah Messaging

    No score
    No answers yet
    No answers on this topic

    Google Analytics

    Google Analytics 9.0
    Based on 13 answers
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Joshua Van Horsen | TrustRadius Reviewer

    Alternatives Considered

    Cheetah Messaging

    Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
    Hinal S | TrustRadius Reviewer

    Google Analytics

    Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
    Thomas (TC) Riley | TrustRadius Reviewer

    Scalability

    Cheetah Messaging

    No score
    No answers yet
    No answers on this topic

    Google Analytics

    Google Analytics 9.0
    Based on 1 answer
    Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
    John Laudisio | TrustRadius Reviewer

    Return on Investment

    Cheetah Messaging

    • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
    • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
    Anonymous | TrustRadius Reviewer

    Google Analytics

    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Heide Rembold | TrustRadius Reviewer

    Screenshots

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