What users are saying about
39 Ratings
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Based on 39 reviews and ratings
Google Analytics
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Top Rated
3323 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 3323 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.9
Cheetah Messaging
79%

Google Analytics
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 9/9 features
Cheetah Messaging ranks higher in 9/9 features
WYSIWYG email editor

7.0
70%
11 Ratings

N/A
0 Ratings
Dynamic content

9.0
90%
11 Ratings

N/A
0 Ratings
Ability to test dynamic content

7.5
75%
11 Ratings

N/A
0 Ratings
Landing pages

7.0
70%
11 Ratings

N/A
0 Ratings
A/B testing

8.0
80%
10 Ratings

N/A
0 Ratings
Mobile optimization

9.0
90%
10 Ratings

N/A
0 Ratings
Email deliverability reporting

8.0
80%
19 Ratings

N/A
0 Ratings
List management

8.0
80%
11 Ratings

N/A
0 Ratings
Triggered drip sequences

8.0
80%
9 Ratings

N/A
0 Ratings
Reporting & Analytics

7.7
Cheetah Messaging
77%

Google Analytics
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 3/3 features
Cheetah Messaging ranks higher in 3/3 features
Dashboards

7.5
75%
11 Ratings

N/A
0 Ratings
Standard reports

8.0
80%
11 Ratings

N/A
0 Ratings
Custom reports

7.5
75%
11 Ratings

N/A
0 Ratings
Pre-Send Testing

7.8
Cheetah Messaging
78%

Google Analytics
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features
Cheetah Messaging ranks higher in 8/8 features
URL Validation

7.2
72%
3 Ratings

N/A
0 Ratings
Link Tracking

8.5
85%
3 Ratings

N/A
0 Ratings
Image Validation

7.8
78%
3 Ratings

N/A
0 Ratings
Inbox Display

7.4
74%
3 Ratings

N/A
0 Ratings
Email Accessibility Tools

7.4
74%
3 Ratings

N/A
0 Ratings
Spelling and Grammar Check

7.7
77%
3 Ratings

N/A
0 Ratings
Spam Testing

7.5
75%
3 Ratings

N/A
0 Ratings
Email Previews

8.7
87%
3 Ratings

N/A
0 Ratings
Attribute Ratings
- Google Analytics is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating
Likelihood to Recommend

8.5
Cheetah Messaging
85%
13 Ratings

8.9
Google Analytics
89%
186 Ratings
Likelihood to Renew

7.6
Cheetah Messaging
76%
3 Ratings

10.0
Google Analytics
100%
50 Ratings
Usability

4.0
Cheetah Messaging
40%
1 Rating

8.0
Google Analytics
80%
6 Ratings
Availability

Cheetah Messaging
N/A
0 Ratings

10.0
Google Analytics
100%
5 Ratings
Performance

Cheetah Messaging
N/A
0 Ratings

8.0
Google Analytics
80%
1 Rating
Support Rating

2.0
Cheetah Messaging
20%
2 Ratings

7.0
Google Analytics
70%
82 Ratings
Online Training

Cheetah Messaging
N/A
0 Ratings

10.0
Google Analytics
100%
2 Ratings
Implementation Rating

Cheetah Messaging
N/A
0 Ratings

9.0
Google Analytics
90%
13 Ratings
Product Scalability

Cheetah Messaging
N/A
0 Ratings

9.0
Google Analytics
90%
1 Rating
Likelihood to Recommend
Cheetah Messaging
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

Verified User
Team Lead in Information Technology
Entertainment Company, 51-200 employeesGoogle Analytics
A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.

Verified User
Analyst in Marketing
Computer & Network Security Company, 501-1000 employeesPros
Cheetah Messaging
- Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
- Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
- Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
BI Engineer II
Answer Financial Inc.Insurance, 201-500 employees
Google Analytics
- Multiple reports to see website use and behavior
- Allows you to customize reports with days, weeks, months, and years
- You can build out a dashboard to easily view stats from multiple websites in one place
- You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Verified User
Professional in Professional Services
Higher Education Company, 1001-5000 employeesCons
Cheetah Messaging
- The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Verified User
Professional in Marketing
Automotive Company, 51-200 employeesGoogle Analytics
- Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
- Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
- Gotchas around filtering and data validation.
- Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Verified User
Professional in Engineering
Retail Company, 201-500 employeesPricing Details
Cheetah Messaging
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Cheetah Messaging Editions & Modules
—
Additional Pricing Details
—Google Analytics
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 per month
Google Analytics Editions & Modules
Edition
Google Analytics | Free |
---|---|
Google Analytics 360 | $150,0002 |
- none
- per year
Additional Pricing Details
—Likelihood to Renew
Cheetah Messaging
Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

Verified User
Employee in Marketing
51-200 employeesGoogle Analytics
Google Analytics 10.0
Based on 50 answers
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Usability
Cheetah Messaging
Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Verified User
Employee in Marketing
51-200 employeesGoogle Analytics
Google Analytics 8.0
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Web Developer
PmD InteractiveInternet, 1-10 employees
Reliability and Availability
Cheetah Messaging
No score
No answers yet
No answers on this topic
Google Analytics
Google Analytics 10.0
Based on 5 answers
There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Performance
Cheetah Messaging
No score
No answers yet
No answers on this topic
Google Analytics
Google Analytics 8.0
Based on 1 answer
When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Support Rating
Cheetah Messaging
Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

Verified User
Employee in Marketing
51-200 employeesGoogle Analytics
Google Analytics 7.0
Based on 82 answers
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Media Director
Studio FlightMarketing & Advertising, 11-50 employees
Online Training
Cheetah Messaging
No score
No answers yet
No answers on this topic
Google Analytics
Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
- How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
- A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
- Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
- Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
- Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
- Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
President
Command PartnersOnline Media, 11-50 employees
Implementation Rating
Cheetah Messaging
No score
No answers yet
No answers on this topic
Google Analytics
Google Analytics 9.0
Based on 13 answers
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Marketing Manager
Drury HotelsHospitality, 1001-5000 employees
Alternatives Considered
Cheetah Messaging
Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Product Marketing Specialist
Kalzoom AdvisorsComputer Software, 11-50 employees
Google Analytics
Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
Senior Director, Information Services
MarketScaleMedia Production, 51-200 employees
Scalability
Cheetah Messaging
No score
No answers yet
No answers on this topic
Google Analytics
Google Analytics 9.0
Based on 1 answer
Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Return on Investment
Cheetah Messaging
- Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
- Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

Verified User
Manager in Marketing
Insurance Company, 51-200 employeesGoogle Analytics
- It has helped us gain understanding of what is going on on our website.
- It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
- It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
- It has helped guide our website redesign.
Director of Marketing & Analytics
SocialVenturesNon-profit Organization Management, 1-10 employees