Chorus by ZoomInfo is an AI-powered Conversation Intelligence platform that captures & analyzes all customer engagements across phone calls, video meetings, and email, to help teams hit their number.
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Data.com (discontinued)
Score 7.0 out of 10
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Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.
We have found Chorus by ZoomInfo to be an appropriate tool in a number of scenarios. The scenarios we most often use Chorus by ZoomInfo are when we are providing a prospect with a demo of our solutions or discussing ongoing projects that we are working on with our clients. Other scenarios include calls where we are talking with other companies about possibly establishing mutual partnerships.
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
The analytics around risks associated with certain words/phrases never seems to be accurate or relevant. Meaning I say things that are definitely not problematic, but they get marked that way.
Needs to be easier to locate certain parts of a call, maybe by a more powerful word search. This isn't a problem for 30-60 minute calls but is more challenging for longer training sessions that last 3 hours.
Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
It's hard for me to give anything more than a 5 at this point. The primary reason is that we have only used it for a few months and I'm still getting a feel for the level of value it provides both to me and the team. In 4 or 5 months I'll have a better understanding of its value long term
This was sold internally as something that would help us be more efficient. I had high hopes that the speech-to-text feature would be useful for getting call notes/next steps, etc documented. But due to the limitations of the software, these things would take longer using Chorus than if I just write things down manually - disappointing.
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
I personally have not had too many major issues with Chorus, but the times that I have reached out to their customer support team I have always received great responses in a very timely manner. Their support team is trained in a very polite way and cares about resolving your issue. They are knowledgeable and helpful and the customer service line does not take long to connect to a real individual.
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
Like I noted in the other category, it has been smooth for the most part. But we really do enjoy the hard work of our CSM and everything he has been able to provide us in terms of support.
I used Google Analytics with Primerica. I payed for it myself to see how my team I was managing was holding up to other teams in the region. Chorus works so much better and if it would have been in my capability to use chorus I would have
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
As a salesperson Chorus.ai help me to better my sales performance and accuracy on proposals I send based on everything the customer has mentioned during the calls. It's hard to quantify, but it definitely adds on the closing rate percentage.
