What users are saying about
47 Ratings
684 Ratings
47 Ratings
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Score 8.5 out of 100
684 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Cirrus Insight

For someone who uses both Gmail and Salesforce as part of their main role, this software is an invaluable connector for them both. Some of the features are also not Salesforce specific - such as the Meeting Scheduler, which has proved invaluable to me, and I would recommend to any Gmail user who frequently set up meetings (either internally or externally).
Anonymous | TrustRadius Reviewer

Pardot

I found Pardot really powerful and versatile. We didn't use the Drip Automation feature as much as I would have liked, but that's just because we didn't have many use cases to justify it. We were able to build out a complex custom CSS for our email templates and appreciated the rendering capabilities that allowed us to preview how our CSS would display across all the most popular browsers and mobile platforms.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cirrus Insight
Pardot
7.7
WYSIWYG email editor
Cirrus Insight
Pardot
6.4
Dynamic content
Cirrus Insight
Pardot
7.5
Ability to test dynamic content
Cirrus Insight
Pardot
7.8
Landing pages
Cirrus Insight
Pardot
6.9
A/B testing
Cirrus Insight
Pardot
8.5
Mobile optimization
Cirrus Insight
Pardot
8.0
Email deliverability reporting
Cirrus Insight
Pardot
8.3
List management
Cirrus Insight
Pardot
8.2
Triggered drip sequences
Cirrus Insight
Pardot
8.0

Lead Management

Cirrus Insight
Pardot
8.0
Lead nurturing
Cirrus Insight
Pardot
8.1
Lead scoring and grading
Cirrus Insight
Pardot
8.5
Data quality management
Cirrus Insight
Pardot
7.6
Automated sales alerts and tasks
Cirrus Insight
Pardot
8.1

Campaign Management

Cirrus Insight
Pardot
7.6
Calendaring
Cirrus Insight
Pardot
7.4
Event/webinar marketing
Cirrus Insight
Pardot
7.9

Social Media Marketing

Cirrus Insight
Pardot
7.1
Social sharing and campaigns
Cirrus Insight
Pardot
6.7
Social profile integration
Cirrus Insight
Pardot
7.5

Reporting & Analytics

Cirrus Insight
Pardot
6.9
Dashboards
Cirrus Insight
Pardot
7.4
Standard reports
Cirrus Insight
Pardot
6.6
Custom reports
Cirrus Insight
Pardot
6.6

Platform & Infrastructure

Cirrus Insight
Pardot
7.6
API
Cirrus Insight
Pardot
8.1
Role-based workflow & approvals
Cirrus Insight
Pardot
7.2
Customizability
Cirrus Insight
Pardot
7.5
Integration with Salesforce.com
Cirrus Insight
Pardot
8.7
Integration with Microsoft Dynamics CRM
Cirrus Insight
Pardot
8.3
Integration with SugarCRM
Cirrus Insight
Pardot
5.4

Pros

Cirrus Insight

  • Log email to Salesforce. You click one button and it logs for you. This is easier than adding the BCC email address that Salesforce provides as a way to log email.
  • Track views and engagement on these emails. It's nice to know if the email was opened and if links were clicked.
  • Update quick fields in Salesforce directly from their inbox using Cirrus. This prevented reps from needing to click into Salesforce, wait for it to load, then update fields like the phone number or name.
  • If the rep did need to open Salesforce, Cirrus provides a quick button to navigate to the Lead/Contact/Opportunity page quickly.
Anonymous | TrustRadius Reviewer

Pardot

  • Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
  • Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
  • Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.
Danielle Armour | TrustRadius Reviewer

Cons

Cirrus Insight

  • Outlook for Mac could use some work as an add-on because it's hard to read sometimes on my laptop. It's not a sidebar, like the Windows functionality, so it's harder to read.
  • Doesn't always find an opportunity, even though I know it's in our Salesforce system.
  • Randomly shuts down and doesn't log in properly at times. I've had to remove and re-download more than once.
Kelsie Hamilton | TrustRadius Reviewer

Pardot

  • We found it didn't integrate as well with Salesforce as we wanted it to and was not great.
  • Building your email templates was not user-friendly or easy to customize. Content builder in Marketing Cloud is much better and user-friendly.
  • Great for top of the funnel and to only do lead nurturing- I wouldn't recommend it for marketing/communications to existing customers.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Cirrus Insight

Cirrus Insight 9.1
Based on 1 answer
It is the best google to salesforce integration on the market.support is incredibly responsive and very helpful.They are constantly adding new features, and the current feature set is well beyond anything else that is currently offered in the market
Craig Grella | TrustRadius Reviewer

Pardot

Pardot 2.1
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Cirrus Insight

Cirrus Insight 9.1
Based on 1 answer
Very easy to use. Everything opens in a familiar interface right inside the google apps sidebar.It brings in salesforce records, so as long as you know google apps / gmail and salesforce you'll be all set.It's point and click.
Craig Grella | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Cirrus Insight

Cirrus Insight 9.1
Based on 1 answer
Haven't had a down issue in the almost 2 years I've been using the product.Support is also super responsive.
Craig Grella | TrustRadius Reviewer

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Cirrus Insight

Cirrus Insight 9.1
Based on 1 answer
Pulls in salesforce data very quickly, and syncs very quickly.
Craig Grella | TrustRadius Reviewer

Pardot

Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

Cirrus Insight

No score
No answers yet
No answers on this topic

Pardot

Pardot 6.4
Based on 15 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

Cirrus Insight

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Cirrus Insight

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Cirrus Insight

Cirrus Insight 9.1
Based on 1 answer
The plugin is installed inside your internet browser as an extension/add-on.It can be found in most add on stores and is easy to install. Usually just a few clicks.It handles authorization for you once you sign in, and then takes care of all the rest.It couldn't be easier to get working right out of the box.You're up in running in less than 5 minutes.
Craig Grella | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Cirrus Insight

Yesware regularly sent me alerts that my emails had been opened by someone who I hadn't sent them to, from locations they couldn't possibly have been. I also don't recall its Salesforce activity logging working as smoothly, though I last used Yesware more than 12 months ago so my memory isn't as fresh as it could be
Blake Cohen | TrustRadius Reviewer

Pardot

The decision for our organization to switch to Pardot was a global decision and was not very popular. Countries in our company who were using Marketo were very happy and we seem to have limited ourselves by going with Pardot. Overall, Pardot works fine, but Marketo has much more capability and does everything better than Pardot.
Anonymous | TrustRadius Reviewer

Return on Investment

Cirrus Insight

  • Customer data is paramount and Cirrus Insight supports optimal data integrity.
  • Ease of capturing updated customer information and sales activity helps in forecasting, operational insight, etc.
  • Facilitates transition of sales opportunities by seeing a clear trail of correspondence and customer updates.
Jason Miller | TrustRadius Reviewer

Pardot

  • Engagement formula has allowed us to see to what extent our audience is engaging with us. What are they doing, how often are they doing it, etc. This helps us paint a picture of our network.
  • The segmentation for emailing has been very helpful for our organization. This allows for more targeted email campaigns to certain groups we know would be interested/benefited rather than loosing folks due to emails that they maybe don't care about (or we've sent too many!)
  • The connection to SalesForce really is a game changer. Now our CRM database and our marketing tool are connected for seamlessly integration.
Jillian Papa | TrustRadius Reviewer

Screenshots

Pricing Details

Cirrus Insight

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$500*

* per installation

Cirrus Insight Editions & Modules

Edition
Starter$271
Closer$451
Rainmaker$721
  1. per user/month
Additional Pricing Details
Pricing based on annual billing.

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

Cirrus Insight
9.8
Pardot
8.0

Likelihood to Renew

Cirrus Insight
9.1
Pardot
2.1

Usability

Cirrus Insight
9.1
Pardot
8.5

Reliability and Availability

Cirrus Insight
9.1
Pardot
7.5

Performance

Cirrus Insight
9.1
Pardot
8.3

Support Rating

Cirrus Insight
Pardot
6.4

In-Person Training

Cirrus Insight
Pardot
9.0

Online Training

Cirrus Insight
Pardot
8.1

Implementation Rating

Cirrus Insight
9.1
Pardot
8.2

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