What users are saying about

Cirrus Insight vs Pardot

Cirrus Insight
50 Ratings
Pardot
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Top Rated
783 Ratings

Cirrus Insight

50 Ratings
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Score 7.1 out of 100

Based on 50 reviews and ratings

Pardot

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Top Rated
783 Ratings
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Score 7.7 out of 100

Based on 783 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    Cirrus Insight

    Feature Set Not Supported
    N/A
    7.7

    Pardot

    77%
    Pardot ranks higher in 9/9 features
    Pardot ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    6.8
    68%
    87 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.6
    76%
    78 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.2
    82%
    75 Ratings

    Landing pages

    N/A
    0 Ratings
    7.5
    75%
    86 Ratings

    A/B testing

    N/A
    0 Ratings
    7.8
    78%
    79 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.3
    73%
    75 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    7.9
    79%
    177 Ratings

    List management

    N/A
    0 Ratings
    8.4
    84%
    90 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.0
    80%
    61 Ratings

    Lead Management

    Cirrus Insight

    Feature Set Not Supported
    N/A
    7.4

    Pardot

    74%
    Pardot ranks higher in 4/4 features
    Pardot ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    7.2
    72%
    83 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.7
    77%
    84 Ratings

    Data quality management

    N/A
    0 Ratings
    7.0
    70%
    84 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    7.5
    75%
    79 Ratings

    Campaign Management

    Cirrus Insight

    Feature Set Not Supported
    N/A
    7.7

    Pardot

    77%
    Pardot ranks higher in 2/2 features
    Pardot ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.7
    77%
    74 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    7.7
    77%
    71 Ratings

    Social Media Marketing

    Cirrus Insight

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 2/2 features
    Pardot ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    6.5
    65%
    62 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.5
    75%
    21 Ratings

    Reporting & Analytics

    Cirrus Insight

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 3/3 features
    Pardot ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.1
    71%
    85 Ratings

    Standard reports

    N/A
    0 Ratings
    6.8
    68%
    88 Ratings

    Custom reports

    N/A
    0 Ratings
    7.0
    70%
    66 Ratings

    Platform & Infrastructure

    Cirrus Insight

    Feature Set Not Supported
    N/A
    7.5

    Pardot

    75%
    Pardot ranks higher in 6/6 features
    Pardot ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.3
    73%
    64 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.0
    70%
    60 Ratings

    Customizability

    N/A
    0 Ratings
    7.2
    72%
    80 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    9.4
    94%
    81 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.3
    83%
    3 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    5.4
    54%
    4 Ratings

    Attribute Ratings

    • Cirrus Insight is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Implementation Rating

    Likelihood to Recommend

    10.0

    Cirrus Insight

    100%
    22 Ratings
    7.6

    Pardot

    76%
    148 Ratings

    Likelihood to Renew

    9.1

    Cirrus Insight

    91%
    1 Rating
    1.4

    Pardot

    14%
    86 Ratings

    Usability

    9.1

    Cirrus Insight

    91%
    1 Rating
    8.5

    Pardot

    85%
    17 Ratings

    Availability

    9.1

    Cirrus Insight

    91%
    2 Ratings
    7.5

    Pardot

    75%
    16 Ratings

    Performance

    9.1

    Cirrus Insight

    91%
    2 Ratings
    8.3

    Pardot

    83%
    10 Ratings

    Support Rating

    Cirrus Insight

    N/A
    0 Ratings
    6.4

    Pardot

    64%
    28 Ratings

    In-Person Training

    Cirrus Insight

    N/A
    0 Ratings
    9.0

    Pardot

    90%
    3 Ratings

    Online Training

    Cirrus Insight

    N/A
    0 Ratings
    8.1

    Pardot

    81%
    7 Ratings

    Implementation Rating

    9.1

    Cirrus Insight

    91%
    2 Ratings
    8.2

    Pardot

    82%
    22 Ratings

    Likelihood to Recommend

    Cirrus Insight

    For someone who uses both Gmail and Salesforce as part of their main role, this software is an invaluable connector for them both. Some of the features are also not Salesforce specific - such as the Meeting Scheduler, which has proved invaluable to me, and I would recommend to any Gmail user who frequently set up meetings (either internally or externally).

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 22 answers on this topic

    Pardot

    I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice

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    Madison Sophia Bennett | TrustRadius Reviewer
    Madison Sophia Bennett
    View all 148 answers on this topic

    Pros

    Cirrus Insight

    • Log email to Salesforce. You click one button and it logs for you. This is easier than adding the BCC email address that Salesforce provides as a way to log email.
    • Track views and engagement on these emails. It's nice to know if the email was opened and if links were clicked.
    • Update quick fields in Salesforce directly from their inbox using Cirrus. This prevented reps from needing to click into Salesforce, wait for it to load, then update fields like the phone number or name.
    • If the rep did need to open Salesforce, Cirrus provides a quick button to navigate to the Lead/Contact/Opportunity page quickly.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 22 answers on this topic

    Pardot

    • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
    • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
    • Pardot has the ability to have multiple lead scoring models run at the same time.

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    Robert Nagelmaker | TrustRadius Reviewer
    Robert Nagelmaker
    View all 148 answers on this topic

    Cons

    Cirrus Insight

    • Outlook for Mac could use some work as an add-on because it's hard to read sometimes on my laptop. It's not a sidebar, like the Windows functionality, so it's harder to read.
    • Doesn't always find an opportunity, even though I know it's in our Salesforce system.
    • Randomly shuts down and doesn't log in properly at times. I've had to remove and re-download more than once.

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    Kelsie Hamilton | TrustRadius Reviewer
    Kelsie Hamilton
    View all 22 answers on this topic

    Pardot

    • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
    • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 148 answers on this topic

    Pricing Details

    Cirrus Insight

    General

    Free Trial
    Yes
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    $500

    Starting Price

    $15 per month

    Cirrus Insight Editions & Modules

    Edition
    Starter$271
    Closer$451
    Rainmaker$721
    1. per user/month
    Additional Pricing Details
    Pricing based on annual billing.

    Pardot

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $1,250 per month

    Pardot Editions & Modules

    Edition
    Growth$1,2501
    Plus$2,5001
    Advanced$4,0001
    Premium$15,0001
    1. /month/up to 10,000 contacts billed annually
    Additional Pricing Details
    Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

    Likelihood to Renew

    Cirrus Insight

    Cirrus Insight 9.1
    Based on 1 answer
    It is the best google to salesforce integration on the market.support is incredibly responsive and very helpful.They are constantly adding new features, and the current feature set is well beyond anything else that is currently offered in the market

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    Craig Grella | TrustRadius Reviewer
    Craig Grella
    View all 1 answers on this topic

    Pardot

    Pardot 1.4
    Based on 86 answers
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch

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    Karol Clark | TrustRadius Reviewer
    Karol Clark
    View all 86 answers on this topic

    Usability

    Cirrus Insight

    Cirrus Insight 9.1
    Based on 1 answer
    Very easy to use. Everything opens in a familiar interface right inside the google apps sidebar.It brings in salesforce records, so as long as you know google apps / gmail and salesforce you'll be all set.It's point and click.

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    Craig Grella | TrustRadius Reviewer
    Craig Grella
    View all 1 answers on this topic

    Pardot

    Pardot 8.5
    Based on 17 answers
    The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.

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    Marshall Darr | TrustRadius Reviewer
    Marshall Darr
    View all 17 answers on this topic

    Reliability and Availability

    Cirrus Insight

    Cirrus Insight 9.1
    Based on 2 answers
    Haven't had a down issue in the almost 2 years I've been using the product.Support is also super responsive.

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    Craig Grella | TrustRadius Reviewer
    Craig Grella
    View all 2 answers on this topic

    Pardot

    Pardot 7.5
    Based on 16 answers
    There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.

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    Pam Risch | TrustRadius Reviewer
    Pam Risch
    View all 16 answers on this topic

    Performance

    Cirrus Insight

    Cirrus Insight 9.1
    Based on 2 answers
    Pulls in salesforce data very quickly, and syncs very quickly.

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    Craig Grella | TrustRadius Reviewer
    Craig Grella
    View all 2 answers on this topic

    Pardot

    Pardot 8.3
    Based on 10 answers
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 10 answers on this topic

    Support Rating

    Cirrus Insight

    No score
    No answers yet
    No answers on this topic

    Pardot

    Pardot 6.4
    Based on 28 answers
    Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 28 answers on this topic

    In-Person Training

    Cirrus Insight

    No score
    No answers yet
    No answers on this topic

    Pardot

    Pardot 9.0
    Based on 3 answers
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

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    Pam Risch | TrustRadius Reviewer
    Pam Risch
    View all 3 answers on this topic

    Online Training

    Cirrus Insight

    No score
    No answers yet
    No answers on this topic

    Pardot

    Pardot 8.1
    Based on 7 answers
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

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    Sean Marsh | TrustRadius Reviewer
    Sean Marsh
    View all 7 answers on this topic

    Implementation Rating

    Cirrus Insight

    Cirrus Insight 9.1
    Based on 2 answers
    The plugin is installed inside your internet browser as an extension/add-on.It can be found in most add on stores and is easy to install. Usually just a few clicks.It handles authorization for you once you sign in, and then takes care of all the rest.It couldn't be easier to get working right out of the box.You're up in running in less than 5 minutes.

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    Craig Grella | TrustRadius Reviewer
    Craig Grella
    View all 2 answers on this topic

    Pardot

    Pardot 8.2
    Based on 22 answers
    Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.

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    Anna Johansson | TrustRadius Reviewer
    Anna Johansson
    View all 22 answers on this topic

    Alternatives Considered

    Cirrus Insight

    Yesware regularly sent me alerts that my emails had been opened by someone who I hadn't sent them to, from locations they couldn't possibly have been. I also don't recall its Salesforce activity logging working as smoothly, though I last used Yesware more than 12 months ago so my memory isn't as fresh as it could be

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    Blake Cohen | TrustRadius Reviewer
    Blake Cohen
    View all 22 answers on this topic

    Pardot

    We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.

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    Danielle Armour | TrustRadius Reviewer
    Danielle Armour
    View all 148 answers on this topic

    Return on Investment

    Cirrus Insight

    • Customer data is paramount and Cirrus Insight supports optimal data integrity.
    • Ease of capturing updated customer information and sales activity helps in forecasting, operational insight, etc.
    • Facilitates transition of sales opportunities by seeing a clear trail of correspondence and customer updates.

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    Jason Miller | TrustRadius Reviewer
    Jason Miller
    View all 22 answers on this topic

    Pardot

    • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 148 answers on this topic

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