What users are saying about
50 Ratings
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Based on 50 reviews and ratings
Pardot
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Top Rated
783 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 783 reviews and ratings
Feature Set Ratings
Email & Online Marketing
Cirrus Insight
Feature Set Not Supported
N/A

7.7
Pardot
77%
Pardot ranks higher in 9/9 features
Pardot ranks higher in 9/9 features
WYSIWYG email editor
N/A
0 Ratings

6.8
68%
87 Ratings
Dynamic content
N/A
0 Ratings

7.6
76%
78 Ratings
Ability to test dynamic content
N/A
0 Ratings

8.2
82%
75 Ratings
Landing pages
N/A
0 Ratings

7.5
75%
86 Ratings
A/B testing
N/A
0 Ratings

7.8
78%
79 Ratings
Mobile optimization
N/A
0 Ratings

7.3
73%
75 Ratings
Email deliverability reporting
N/A
0 Ratings

7.9
79%
177 Ratings
List management
N/A
0 Ratings

8.4
84%
90 Ratings
Triggered drip sequences
N/A
0 Ratings

8.0
80%
61 Ratings
Lead Management
Cirrus Insight
Feature Set Not Supported
N/A

7.4
Pardot
74%
Pardot ranks higher in 4/4 features
Pardot ranks higher in 4/4 features
Lead nurturing
N/A
0 Ratings

7.2
72%
83 Ratings
Lead scoring and grading
N/A
0 Ratings

7.7
77%
84 Ratings
Data quality management
N/A
0 Ratings

7.0
70%
84 Ratings
Automated sales alerts and tasks
N/A
0 Ratings

7.5
75%
79 Ratings
Campaign Management
Cirrus Insight
Feature Set Not Supported
N/A

7.7
Pardot
77%
Pardot ranks higher in 2/2 features
Pardot ranks higher in 2/2 features
Calendaring
N/A
0 Ratings

7.7
77%
74 Ratings
Event/webinar marketing
N/A
0 Ratings

7.7
77%
71 Ratings
Social Media Marketing
Cirrus Insight
Feature Set Not Supported
N/A

7.0
Pardot
70%
Pardot ranks higher in 2/2 features
Pardot ranks higher in 2/2 features
Social sharing and campaigns
N/A
0 Ratings

6.5
65%
62 Ratings
Social profile integration
N/A
0 Ratings

7.5
75%
21 Ratings
Reporting & Analytics
Cirrus Insight
Feature Set Not Supported
N/A

7.0
Pardot
70%
Pardot ranks higher in 3/3 features
Pardot ranks higher in 3/3 features
Dashboards
N/A
0 Ratings

7.1
71%
85 Ratings
Standard reports
N/A
0 Ratings

6.8
68%
88 Ratings
Custom reports
N/A
0 Ratings

7.0
70%
66 Ratings
Platform & Infrastructure
Cirrus Insight
Feature Set Not Supported
N/A

7.5
Pardot
75%
Pardot ranks higher in 6/6 features
Pardot ranks higher in 6/6 features
API
N/A
0 Ratings

7.3
73%
64 Ratings
Role-based workflow & approvals
N/A
0 Ratings

7.0
70%
60 Ratings
Customizability
N/A
0 Ratings

7.2
72%
80 Ratings
Integration with Salesforce.com
N/A
0 Ratings

9.4
94%
81 Ratings
Integration with Microsoft Dynamics CRM
N/A
0 Ratings

8.3
83%
3 Ratings
Integration with SugarCRM
N/A
0 Ratings

5.4
54%
4 Ratings
Attribute Ratings
- Cirrus Insight is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Implementation Rating
Likelihood to Recommend
10.0
Cirrus Insight
100%
22 Ratings

7.6
Pardot
76%
148 Ratings
Likelihood to Renew
9.1
Cirrus Insight
91%
1 Rating

1.4
Pardot
14%
86 Ratings
Usability
9.1
Cirrus Insight
91%
1 Rating

8.5
Pardot
85%
17 Ratings
Availability
9.1
Cirrus Insight
91%
2 Ratings

7.5
Pardot
75%
16 Ratings
Performance
9.1
Cirrus Insight
91%
2 Ratings

8.3
Pardot
83%
10 Ratings
Support Rating
Cirrus Insight
N/A
0 Ratings

6.4
Pardot
64%
28 Ratings
In-Person Training
Cirrus Insight
N/A
0 Ratings

9.0
Pardot
90%
3 Ratings
Online Training
Cirrus Insight
N/A
0 Ratings

8.1
Pardot
81%
7 Ratings
Implementation Rating
9.1
Cirrus Insight
91%
2 Ratings

8.2
Pardot
82%
22 Ratings
Likelihood to Recommend
Cirrus Insight
For someone who uses both Gmail and Salesforce as part of their main role, this software is an invaluable connector for them both. Some of the features are also not Salesforce specific - such as the Meeting Scheduler, which has proved invaluable to me, and I would recommend to any Gmail user who frequently set up meetings (either internally or externally).

Verified User
Professional in Information Technology
Publishing Company, 1001-5000 employeesPardot
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
Automation specialist
techneticsMechanical Or Industrial Engineering, 10,001+ employees
Pros
Cirrus Insight
- Log email to Salesforce. You click one button and it logs for you. This is easier than adding the BCC email address that Salesforce provides as a way to log email.
- Track views and engagement on these emails. It's nice to know if the email was opened and if links were clicked.
- Update quick fields in Salesforce directly from their inbox using Cirrus. This prevented reps from needing to click into Salesforce, wait for it to load, then update fields like the phone number or name.
- If the rep did need to open Salesforce, Cirrus provides a quick button to navigate to the Lead/Contact/Opportunity page quickly.

Verified User
Program Manager in Sales
Computer Software Company, 1001-5000 employeesPardot
- Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
- Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
- Pardot has the ability to have multiple lead scoring models run at the same time.
Marketing Automation Specialist
Wolters KluwerInformation Services, 10,001+ employees
Cons
Cirrus Insight
- Outlook for Mac could use some work as an add-on because it's hard to read sometimes on my laptop. It's not a sidebar, like the Windows functionality, so it's harder to read.
- Doesn't always find an opportunity, even though I know it's in our Salesforce system.
- Randomly shuts down and doesn't log in properly at times. I've had to remove and re-download more than once.
Program Associate
First Fruit, Inc.Non-Profit Organization Management, 1-10 employees
Pardot
- Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
- Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.

Verified User
Manager in Product Management
Information Technology & Services Company, 10,001+ employeesPricing Details
Cirrus Insight
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$500
Starting Price
$15 per month
Cirrus Insight Editions & Modules
Edition
Starter | $271 |
---|---|
Closer | $451 |
Rainmaker | $721 |
- per user/month
Additional Pricing Details
Pricing based on annual billing.Pardot
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$1,250 per month
Pardot Editions & Modules
Edition
Growth | $1,2501 |
---|---|
Plus | $2,5001 |
Advanced | $4,0001 |
Premium | $15,0001 |
- /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.Likelihood to Renew
Cirrus Insight
Cirrus Insight 9.1
Based on 1 answer
It is the best google to salesforce integration on the market.support is incredibly responsive and very helpful.They are constantly adding new features, and the current feature set is well beyond anything else that is currently offered in the market
Co-Founder
OrgSpring1-10 employees
Pardot
Pardot 1.4
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Marketing Manager
Soilworks, LLC - Soil Stabilization & Dust ControlEnvironmental Services, 11-50 employees
Usability
Cirrus Insight
Cirrus Insight 9.1
Based on 1 answer
Very easy to use. Everything opens in a familiar interface right inside the google apps sidebar.It brings in salesforce records, so as long as you know google apps / gmail and salesforce you'll be all set.It's point and click.
Co-Founder
OrgSpring1-10 employees
Pardot
Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Sales Optimization Specialist
Stock & Option Solutions51-200 employees
Reliability and Availability
Cirrus Insight
Cirrus Insight 9.1
Based on 2 answers
Haven't had a down issue in the almost 2 years I've been using the product.Support is also super responsive.
Co-Founder
OrgSpring1-10 employees
Pardot
Pardot 7.5
Based on 16 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Lumina MarketingComputer Software, 51-200 employees
Performance
Cirrus Insight
Cirrus Insight 9.1
Based on 2 answers
Pulls in salesforce data very quickly, and syncs very quickly.
Co-Founder
OrgSpring1-10 employees
Pardot
Pardot 8.3
Based on 10 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

Verified User
Manager in Marketing
Telecommunications Company, 51-200 employeesSupport Rating
Cirrus Insight
No score
No answers yet
No answers on this topic
Pardot
Pardot 6.4
Based on 28 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.

Verified User
Administrator in Marketing
Financial Services Company, 11-50 employeesIn-Person Training
Cirrus Insight
No score
No answers yet
No answers on this topic
Pardot
Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Lumina MarketingComputer Software, 51-200 employees
Online Training
Cirrus Insight
No score
No answers yet
No answers on this topic
Pardot
Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Digital Business Developer
Quarsh CreativeComputer Software, 11-50 employees
Implementation Rating
Cirrus Insight
Cirrus Insight 9.1
Based on 2 answers
The plugin is installed inside your internet browser as an extension/add-on.It can be found in most add on stores and is easy to install. Usually just a few clicks.It handles authorization for you once you sign in, and then takes care of all the rest.It couldn't be easier to get working right out of the box.You're up in running in less than 5 minutes.
Co-Founder
OrgSpring1-10 employees
Pardot
Pardot 8.2
Based on 22 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Web- & Community Manager
IFS in ScandinaviaInformation Technology and Services, 501-1000 employees
Alternatives Considered
Cirrus Insight
Yesware regularly sent me alerts that my emails had been opened by someone who I hadn't sent them to, from locations they couldn't possibly have been. I also don't recall its Salesforce activity logging working as smoothly, though I last used Yesware more than 12 months ago so my memory isn't as fresh as it could be
Sr. Customer Success Manager
DialSourceComputer Software, 11-50 employees
Pardot
We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Development Manager- Corporate Partnerships
Young Survival CoalitionNon-Profit Organization Management, 11-50 employees
Return on Investment
Cirrus Insight
- Customer data is paramount and Cirrus Insight supports optimal data integrity.
- Ease of capturing updated customer information and sales activity helps in forecasting, operational insight, etc.
- Facilitates transition of sales opportunities by seeing a clear trail of correspondence and customer updates.
Director of Business Development
Synegen, Inc.Information Technology and Services, 11-50 employees
Pardot
- We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.

Verified User
Director in Marketing
Financial Services Company, 11-50 employees