What users are saying about
48 Ratings
43 Ratings
48 Ratings
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Score 8.3 out of 100
43 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Clearbit

Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
Jordon Sargent | TrustRadius Reviewer

Demandbase

Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.
Michelle Markelz | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Clearbit
7.8
Demandbase
Advanced search
Clearbit
7.5
Demandbase
Identification of new leads
Clearbit
7.7
Demandbase
List quality
Clearbit
7.9
Demandbase
List upload/download
Clearbit
7.5
Demandbase
Ideal customer targeting
Clearbit
7.4
Demandbase
Load time/data access
Clearbit
9.0
Demandbase

Sales Intelligence Data Standards

Clearbit
7.9
Demandbase
Contact information
Clearbit
7.6
Demandbase
Company information
Clearbit
8.5
Demandbase
Industry information
Clearbit
7.6
Demandbase

Data Augmentation & Lead Qualification

Clearbit
7.9
Demandbase
Lead qualification process
Clearbit
7.8
Demandbase
Smart lists and recommendations
Clearbit
7.1
Demandbase
Salesforce integration
Clearbit
9.0
Demandbase
Company/business profiles
Clearbit
8.4
Demandbase
Alerts and reminders
Clearbit
7.7
Demandbase
Data hygiene
Clearbit
7.6
Demandbase
Automatic data refresh
Clearbit
7.7
Demandbase
Tags
Clearbit
7.9
Demandbase
Filters and segmentation
Clearbit
7.6
Demandbase

Sales Intelligence Email Features

Clearbit
6.0
Demandbase
Sales email templates
Clearbit
5.8
Demandbase
Append emails to records
Clearbit
6.2
Demandbase

Pros

Clearbit

  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
Anonymous | TrustRadius Reviewer

Demandbase

  • Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
  • The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
  • Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
Tom Berger | TrustRadius Reviewer

Cons

Clearbit

  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
Anonymous | TrustRadius Reviewer

Demandbase

  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
Kinjal Shah | TrustRadius Reviewer

Likelihood to Renew

Clearbit

Clearbit 8.3
Based on 2 answers
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
Fraser Murphy | TrustRadius Reviewer

Demandbase

Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
Naveen Jain | TrustRadius Reviewer

Usability

Clearbit

Clearbit 5.0
Based on 1 answer
It is easy to use but doesn't cover enough compnaies.
Kim Dammers | TrustRadius Reviewer

Demandbase

No score
No answers yet
No answers on this topic

Support Rating

Clearbit

Clearbit 5.7
Based on 2 answers
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
Anonymous | TrustRadius Reviewer

Demandbase

Demandbase 6.7
Based on 8 answers
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Anonymous | TrustRadius Reviewer

Online Training

Clearbit

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
Anonymous | TrustRadius Reviewer

Implementation Rating

Clearbit

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 10.0
Based on 3 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah | TrustRadius Reviewer

Alternatives Considered

Clearbit

Time to realize ROI and system capability was not very clear, and my client was hesitant to take unnecessary risks. Time was not on our side in this selection and evaluation process. The client decided to go with Clearbit based on many factors but ultimately, the feedback received from other users was the deciding factor in the purchase decision.
Anonymous | TrustRadius Reviewer

Demandbase

We have reviewed over half a dozen ABM Platform companies but Demandbase stood out the most because their platform is intuitive and many of our business partners recommended them. After seeing a few demos from Demandbase, we were confident that we were making the right choice. We also like the fact they have this ABM conference every year where they do a great job hosting it. I was impressed with the knowledge of people that worked for Demandbase where they knew a lot of challenges we faced because we had too many companies we are trying to market to
Jay Kang | TrustRadius Reviewer

Return on Investment

Clearbit

  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Rick Scouffas | TrustRadius Reviewer

Demandbase

  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Adam Greco | TrustRadius Reviewer

Pricing Details

Clearbit

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Clearbit
8.3
Demandbase
7.7

Likelihood to Renew

Clearbit
8.3
Demandbase
9.3

Usability

Clearbit
5.0
Demandbase

Support Rating

Clearbit
5.7
Demandbase
6.7

Online Training

Clearbit
Demandbase
9.0

Implementation Rating

Clearbit
Demandbase
10.0

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