What users are saying about
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Top Rated
40 Ratings
36 Ratings

Clearbit

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Top Rated
40 Ratings
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Score 8.2 out of 101
36 Ratings
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Score 8.4 out of 101

Likelihood to Recommend

Clearbit

Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
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Demandbase

Demandbase is great for companies who are targeting a large number of companies to sell or market to but do not have enough marketing budget to do full-blown marketing campaigns for all of them. It can really help you prioritize your target customers and maximize your advertising. They can be too expensive for companies who are just starting on ABM.
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Feature Rating Comparison

Prospecting

Clearbit
7.5
Demandbase
Advanced search
Clearbit
7.2
Demandbase
Identification of new leads
Clearbit
7.4
Demandbase
List quality
Clearbit
7.4
Demandbase
List upload/download
Clearbit
7.9
Demandbase
Ideal customer targeting
Clearbit
6.5
Demandbase
Load time/data access
Clearbit
8.6
Demandbase

Sales Intelligence Data Standards

Clearbit
7.8
Demandbase
Contact information
Clearbit
7.1
Demandbase
Company information
Clearbit
8.5
Demandbase
Industry information
Clearbit
7.9
Demandbase

Data Augmentation & Lead Qualification

Clearbit
7.3
Demandbase
Lead qualification process
Clearbit
7.4
Demandbase
Smart lists and recommendations
Clearbit
6.3
Demandbase
Salesforce integration
Clearbit
8.7
Demandbase
Company/business profiles
Clearbit
8.4
Demandbase
Alerts and reminders
Clearbit
6.3
Demandbase
Data hygiene
Clearbit
7.3
Demandbase
Automatic data refresh
Clearbit
7.7
Demandbase
Tags
Clearbit
6.9
Demandbase
Filters and segmentation
Clearbit
7.0
Demandbase

Sales Intelligence Email Features

Clearbit
4.7
Demandbase
Sales email templates
Clearbit
4.3
Demandbase
Append emails to records
Clearbit
5.0
Demandbase

Pros

Clearbit

  • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
  • ClearBit mapping is great because there are 80 fields that map and an API.
  • We can build out our leads and contacts extremely faster because of the simplicity of the program.
No photo available

Demandbase

  • Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
  • The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
  • Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.
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Cons

Clearbit

  • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
  • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
  • Clearbit provides direct dials, but again it's not as accurate as other services.
No photo available

Demandbase

  • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
  • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
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Likelihood to Renew

Clearbit

Clearbit 8.5
Based on 2 answers
The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
Fraser Murphy profile photo

Demandbase

Demandbase 9.3
Based on 10 answers
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site.Therefore, we are very much likely to continue to use it.
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Usability

Clearbit

Clearbit 5.0
Based on 1 answer
It is easy to use but doesn't cover enough compnaies.
Kim Dammers profile photo

Demandbase

No score
No answers yet
No answers on this topic

Support

Clearbit

Clearbit 4.7
Based on 2 answers
The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
No photo available

Demandbase

Demandbase 9.5
Based on 4 answers
I send all of my questions to our rep and I get quick responses and she is great about also following up with the support team to make sure my questions were answered.
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Online Training

Clearbit

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 9.0
Based on 1 answer
We were able to implement quickly.
No photo available

Implementation

Clearbit

No score
No answers yet
No answers on this topic

Demandbase

Demandbase 10.0
Based on 3 answers
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Kinjal Shah profile photo

Alternatives Considered

Clearbit

Clearbit > Data.comLeadIQ > ClearbitZoomInfo > ClearbitDiscoverOrg > ClearbitSeamless.ai > ClearbitThe tool has a lot of potential and I would not be opposed to looking at it again in the future, but there are other options out there that have worked far better for us in terms of UI and data integrity.
No photo available

Demandbase

Demandbase is a little more targeted at B2B companies. You can see this in the marketing customizations that they provide by allowing companies to advertise specifically based on the target-company type, size, and market. Additionally, Demandbase has very good consultants that provide very valuable insight to increase the sales in a company to their full potential, regardless of the stage of marketing research and sales in a company.
Fedor Paretsky profile photo

Return on Investment

Clearbit

  • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
  • Works great for large repositories of data, which we have.
  • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
Rick Scouffas profile photo

Demandbase

  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Adam Greco profile photo

Pricing Details

Clearbit

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Demandbase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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