What users are saying about
59 Ratings
Top Rated
121 Ratings
59 Ratings
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Score 8.3 out of 100
Top Rated
121 Ratings
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Score 8.2 out of 100

Feature Set Ratings

    Prospecting

    8.6

    Clearbit

    86%

    Demandbase

    Feature Set Not Supported
    N/A
    Clearbit ranks higher in 6/6 features

    Advanced search

    8.9
    89%
    18 Ratings
    N/A
    0 Ratings

    Identification of new leads

    8.0
    80%
    17 Ratings
    N/A
    0 Ratings

    List quality

    7.4
    74%
    19 Ratings
    N/A
    0 Ratings

    List upload/download

    9.5
    95%
    16 Ratings
    N/A
    0 Ratings

    Ideal customer targeting

    9.6
    96%
    15 Ratings
    N/A
    0 Ratings

    Load time/data access

    8.1
    81%
    18 Ratings
    N/A
    0 Ratings

    Sales Intelligence Data Standards

    7.7

    Clearbit

    77%

    Demandbase

    Feature Set Not Supported
    N/A
    Clearbit ranks higher in 3/3 features

    Contact information

    7.8
    78%
    22 Ratings
    N/A
    0 Ratings

    Company information

    7.4
    74%
    23 Ratings
    N/A
    0 Ratings

    Industry information

    7.8
    78%
    22 Ratings
    N/A
    0 Ratings

    Data Augmentation & Lead Qualification

    8.5

    Clearbit

    85%

    Demandbase

    Feature Set Not Supported
    N/A
    Clearbit ranks higher in 9/9 features

    Lead qualification process

    8.9
    89%
    13 Ratings
    N/A
    0 Ratings

    Smart lists and recommendations

    9.2
    92%
    11 Ratings
    N/A
    0 Ratings

    Salesforce integration

    9.0
    90%
    18 Ratings
    N/A
    0 Ratings

    Company/business profiles

    8.0
    80%
    19 Ratings
    N/A
    0 Ratings

    Alerts and reminders

    9.0
    90%
    8 Ratings
    N/A
    0 Ratings

    Data hygiene

    7.1
    71%
    19 Ratings
    N/A
    0 Ratings

    Automatic data refresh

    8.0
    80%
    16 Ratings
    N/A
    0 Ratings

    Tags

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Filters and segmentation

    8.9
    89%
    14 Ratings
    N/A
    0 Ratings

    Sales Intelligence Email Features

    8.5

    Clearbit

    85%

    Demandbase

    Feature Set Not Supported
    N/A
    Clearbit ranks higher in 2/2 features

    Sales email templates

    9.0
    90%
    5 Ratings
    N/A
    0 Ratings

    Append emails to records

    8.0
    80%
    5 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Clearbit is rated higher in 1 area: Likelihood to Recommend
    • Demandbase is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    9.6

    Clearbit

    96%
    23 Ratings
    8.2

    Demandbase

    82%
    42 Ratings

    Likelihood to Renew

    8.0

    Clearbit

    80%
    2 Ratings
    9.3

    Demandbase

    93%
    10 Ratings

    Usability

    5.0

    Clearbit

    50%
    1 Rating
    8.0

    Demandbase

    80%
    1 Rating

    Support Rating

    6.2

    Clearbit

    62%
    4 Ratings
    7.5

    Demandbase

    75%
    17 Ratings

    Online Training

    Clearbit

    N/A
    0 Ratings
    9.0

    Demandbase

    90%
    1 Rating

    Implementation Rating

    Clearbit

    N/A
    0 Ratings
    10.0

    Demandbase

    100%
    6 Ratings

    Likelihood to Recommend

    Clearbit

    Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional
    Read full review

    Demandbase

    Demandbase is well suited for people who are prospecting into a territory and having your prospects come to you based on their interest in your product. It's another arrow in the quiver for getting meetings with people who are engaged with your product. The first thing I do in the morning as an SDR is going into Demandbase to see which new potential prospects show up in the highlighted section. It helps know which prospects are already aware of your product and generates a warmer conversation. It's not a silver bullet. Some of the prospects may be doing research but are not in a buying cycle at the moment. It's helpful to not overly share what they've downloaded or engaged with but rather use a general elevator pitch with specific examples of how we could help with problems they're facing.
    Read full review

    Pros

    Clearbit

    • The phone numbers are extremely accurate, so our sales team isn't wasting time calling 800 numbers or being transferred.
    • ClearBit mapping is great because there are 80 fields that map and an API.
    • We can build out our leads and contacts extremely faster because of the simplicity of the program.
    Read full review

    Demandbase

    • The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
    • The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
    • Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
    Read full review

    Cons

    Clearbit

    • The data Clearbit provides is good, but it doesn't compare to some competitors. While you can find a large range of data, other providers have more clean data.
    • The Google Sheets add-on is not as comprehensive. It would be nice if you could search for both prospect emails and numbers there.
    • Clearbit provides direct dials, but again it's not as accurate as other services.
    Read full review

    Demandbase

    • This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
    • Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.
    Read full review

    Pricing Details

    Clearbit

    Starting Price

    $0 Annually

    Editions & Modules

    Clearbit editions and modules pricing
    EditionModules
    All Plans$20,000.001

    Footnotes

    1. Annually

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing is based on CRM database size, monthly web traffic, and monthly contact creation. Each product is subject to individual terms and plans may be available on a monthly or annual subscription. For more information, contact Clearbit.

    Demandbase

    Starting Price

    Editions & Modules

    Demandbase editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Clearbit

      The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)
      Read full review

      Demandbase

      We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
      Read full review

      Usability

      Clearbit

      It is easy to use but doesn't cover enough compnaies.
      Read full review

      Demandbase

      Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
      Read full review

      Support Rating

      Clearbit

      The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.
      Read full review

      Demandbase

      I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
      Read full review

      Online Training

      Clearbit

      No answers on this topic

      Demandbase

      We were able to implement quickly.
      Read full review

      Implementation Rating

      Clearbit

      No answers on this topic

      Demandbase

      The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
      Read full review

      Alternatives Considered

      Clearbit

      Clearbit has been extremely beneficial for our organization. We still use and have access to some other tools, but it's the net new targeting that stands out for us, rather than a BlackBox of accounts that are in the market. When it comes to paid social where tracking and quality are tricky to measure and manage, Clearbit is the best option out there.
      Read full review

      Demandbase

      Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get from it.
      Read full review

      Return on Investment

      Clearbit

      • It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
      • Works great for large repositories of data, which we have.
      • Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.
      Read full review

      Demandbase

      • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
      • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
      Read full review

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