What users are saying about
18 Ratings
123 Ratings
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100
123 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • ContentKing ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

7.3

ContentKing

73%
6.9

SpyFu

69%
SpyFu ranks higher in 5/8 features

Page grader

7.7
77%
11 Ratings
6.9
69%
25 Ratings

Competitive analysis

5.3
53%
3 Ratings
8.9
89%
44 Ratings

Site audit / diagnostics

8.2
82%
14 Ratings
6.4
64%
29 Ratings

Site recommendations

7.9
79%
12 Ratings
5.9
59%
26 Ratings

Keyword analysis

N/A
0 Ratings
7.7
77%
45 Ratings

Backlink management

N/A
0 Ratings
6.0
60%
33 Ratings

SERP ranking tracking

N/A
0 Ratings
7.7
77%
37 Ratings

Task management

N/A
0 Ratings
5.5
55%
18 Ratings

SEO Channels

7.8

ContentKing

78%
7.4

SpyFu

74%
SpyFu ranks higher in 3/4 features

Local SEO

7.2
72%
3 Ratings
7.4
74%
29 Ratings

Global SEO

8.4
84%
8 Ratings
7.2
72%
30 Ratings

Social SEO

N/A
0 Ratings
7.6
76%
25 Ratings

Mobile SEO

N/A
0 Ratings
7.2
72%
27 Ratings

SEO Platform & Account Management

8.8

ContentKing

88%
7.7

SpyFu

77%
ContentKing ranks higher in 2/2 features

Multi-domain support

9.1
91%
10 Ratings
7.8
78%
24 Ratings

Integration with web analytics tools

8.6
86%
11 Ratings
7.7
77%
17 Ratings

Attribute Ratings

  • ContentKing is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • SpyFu is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

8.8

ContentKing

88%
14 Ratings
8.1

SpyFu

81%
55 Ratings

Likelihood to Renew

9.1

ContentKing

91%
1 Rating
10.0

SpyFu

100%
10 Ratings

Usability

8.1

ContentKing

81%
6 Ratings

SpyFu

N/A
0 Ratings

Support Rating

9.1

ContentKing

91%
6 Ratings
7.6

SpyFu

76%
26 Ratings

Implementation Rating

8.2

ContentKing

82%
1 Rating

SpyFu

N/A
0 Ratings

Likelihood to Recommend

ContentKing

The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
Gerry White | TrustRadius Reviewer

SpyFu

SpyFu is great at providing keyword recommendations and canning your own website to give an overall SEO health score; however, the data they provide is for the advanced SEO and paid search marketer. I could see the tool being less appropriate if a team had no one able to comprehend the data and implement it. If the latter is the case, SpyFu is another wasted data source.
Anonymous | TrustRadius Reviewer

Pros

ContentKing

  • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
  • Insights for page-specific action points based on different data streams.
  • Identifying technical and on-page website issues.
Jarik Oosting | TrustRadius Reviewer

SpyFu

  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Anonymous | TrustRadius Reviewer

Cons

ContentKing

  • It is a single host only, which means that if your website spans mulitple subdomains it falls down
  • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
  • Some of the issues it highlights aren't always issues, and so you need an expert user
Gerry White | TrustRadius Reviewer

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Anonymous | TrustRadius Reviewer

Pricing Details

ContentKing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

ContentKing Editions & Modules

Additional Pricing Details

SpyFu

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$39 per month

SpyFu Editions & Modules

Edition
Basic$391
Professional$791
Team$2991
  1. per month
Additional Pricing Details

Likelihood to Renew

ContentKing

ContentKing 9.1
Based on 1 answer
Because it does its job very well.
Anonymous | TrustRadius Reviewer

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero | TrustRadius Reviewer

Usability

ContentKing

ContentKing 8.1
Based on 6 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

SpyFu

No score
No answers yet
No answers on this topic

Support Rating

ContentKing

ContentKing 9.1
Based on 6 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Juliette Tholey | TrustRadius Reviewer

SpyFu

SpyFu 7.6
Based on 26 answers
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
George Louvis | TrustRadius Reviewer

Implementation Rating

ContentKing

ContentKing 8.2
Based on 1 answer
Very easy to set up.
Anonymous | TrustRadius Reviewer

SpyFu

No score
No answers yet
No answers on this topic

Alternatives Considered

ContentKing

Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
Anonymous | TrustRadius Reviewer

SpyFu

Currently we actively use Semrush and Similar Web, along side SpyFu. To be honest, the platforms are fairly interchangeable. Each one has one or two unique things that the other doesn't have. None of it is totally earth shattering. So often it comes down to price, and SpyFu is fairly inexpensive.
Jonathan Kagan | TrustRadius Reviewer

Return on Investment

ContentKing

  • My website health score went from 700 tot 986/1,00 in three years time.
  • The authority of my website went from 1,9 to 2,6 in three years time.
  • The visitors to my website climbed from 10/day to 60/day in three years time.
Christine Bonheure | TrustRadius Reviewer

SpyFu

  • Having "insider" knowledge of Competitors has had a positive impact on building trust with our marketing clients
  • Insights from SpyFu have provided us with solid reasoning for our clients' budget expansion and increased spend
  • Using SpyFu (even the free tools they provide) has been more cost-effective than using their competitors like SEMrush and Moz
Elias Van Son | TrustRadius Reviewer

Screenshots

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