What users are saying about
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
90 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

SpyFu

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
90 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

ContentKing

ContentKing is well suited if your are managing different blogs or ecommerce stores and you need to keep an eye on any changes made. Good pricing structure based on the number of pages you have. You will be sure that you’re monitoring your sites effectively and staying on top of problems before they occur.
Juliette Tholey | TrustRadius Reviewer

SpyFu

I would say if you are using it for advertising sales its a great tool. If you own your own business and want to see what the competition is doing it is also a great too. If you did not have a great need for assessing marketing/advertising budgets and campaigns then it would probably be less important.
Josh Heintschel | TrustRadius Reviewer

Feature Rating Comparison

SEO

ContentKing
8.6
SpyFu
7.1
Page grader
ContentKing
8.6
SpyFu
5.8
Site audit / diagnostics
ContentKing
8.9
SpyFu
7.0
Site recommendations
ContentKing
8.4
SpyFu
7.0
Keyword analysis
ContentKing
SpyFu
8.9
Backlink management
ContentKing
SpyFu
6.6
SERP ranking tracking
ContentKing
SpyFu
7.4
Competitive analysis
ContentKing
SpyFu
9.2
Task management
ContentKing
SpyFu
5.1

SEO Channels

ContentKing
9.1
SpyFu
6.7
Global SEO
ContentKing
9.1
SpyFu
8.0
Local SEO
ContentKing
SpyFu
6.9
Social SEO
ContentKing
SpyFu
5.6
Mobile SEO
ContentKing
SpyFu
6.5

SEO Platform & Account Management

ContentKing
8.8
SpyFu
6.6
Multi-domain support
ContentKing
9.1
SpyFu
7.1
Integration with web analytics tools
ContentKing
8.5
SpyFu
6.1

Pros

ContentKing

  • Easy first setup and monitoring
  • Easy notification settings
  • Real time notifications are very easy to understand and use
  • Excellent tool at a very good price
eric basiches | TrustRadius Reviewer

SpyFu

  • Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
  • Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.
George Louvis | TrustRadius Reviewer

Cons

ContentKing

  • None so far.
Hans Buis | TrustRadius Reviewer

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ContentKing

No score
No answers yet
No answers on this topic

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero | TrustRadius Reviewer

Usability

ContentKing

ContentKing 8.8
Based on 5 answers
The dashboard is comprehensive although the amount of data it provides. Alert settings page is easy to manage. And the Issues page is what I love, clear and useful design.
Rodion Melnikov | TrustRadius Reviewer

SpyFu

No score
No answers yet
No answers on this topic

Support Rating

ContentKing

ContentKing 9.3
Based on 5 answers
They are available to answer your questions through a convenient chat box module inside the app. In addition, they are very responsive over email and have many resources on their blog to improve your SEO practices. They also include resources to common set up scenarios so you can get to using ContentKing quickly.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

SpyFu

SpyFu 7.9
Based on 13 answers
I personally think that SpyFu has great support. In my time using this product for both myself and for my clients and customers, I have not experienced any problems with SpyFu or their support for their website or their services.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ContentKing

The difference with regular crawling tool is that ContentKing offers real time monitoring and HTTP header snapshots. You can also have issue tracking and history per URLs.
Juliette Tholey | TrustRadius Reviewer

SpyFu

When it comes to assessing the competition, SpyFu is fantastic. I prefer its competitor analysis features much more than SEMRush or any other platform out there. That is what I use SpyFu for. Regarding reporting and integrations, it doesn't quite seem like it's the best option given the versatility other platforms like RavenTools has to offer. Especially at the price.
Jake Hundley | TrustRadius Reviewer

Return on Investment

ContentKing

  • Saves huge amount of time on crawling websites individually.
  • Quick way to find wrong implementations of tags such as no-index tags etc.
eric basiches | TrustRadius Reviewer

SpyFu

  • SpyFu has had a fairly neutral ROI for our business, as it is fairly cost-effective, but doesn't necessarily provide us with significant returns.
  • SpyFu is nice to have, and I recommend using it - even if just the free version; you really can't lose anything.
  • There are other tools out there similar to SpyFu, but if you haven't tried them yet, SpyFu can be a nice, cost-effective place to get started.
Austin Voigt | TrustRadius Reviewer

Screenshots

Pricing Details

ContentKing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

SpyFu

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ContentKing
9.1
SpyFu
8.8

Likelihood to Renew

ContentKing
SpyFu
10.0

Usability

ContentKing
8.8
SpyFu

Support Rating

ContentKing
9.3
SpyFu
7.9

Add comparison