ContentKing vs. SpyFu

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ContentKing
Score 9.9 out of 10
N/A
A solution that aims to ensure customers find valuable digital content with 24/7 website monitoring from ContentKing, now part of the enterprise organic marketing platform from Conductor. Website changes happen, and they happen fast. That’s where ContentKing for Conductor comes in. As a real-time SEO monitoring and auditing platform, ContentKing keeps track of everything happening on a site as it happens, such as if links suddenly break or…N/A
SpyFu
Score 8.0 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
$39
per month
Pricing
ContentKingSpyFu
Editions & Modules
No answers on this topic
Basic
$39
per month
Professional
$79
per month
Team
$299
per month
Offerings
Pricing Offerings
ContentKingSpyFu
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
ContentKingSpyFu
SEO
Comparison of SEO features of Product A and Product B
ContentKing
7.0
14 Ratings
10% below category average
SpyFu
7.2
51 Ratings
7% below category average
Page grader7.411 Ratings7.629 Ratings
Competitive analysis5.43 Ratings9.150 Ratings
Site audit / diagnostics7.514 Ratings7.132 Ratings
Site recommendations7.612 Ratings7.030 Ratings
Keyword analysis00 Ratings7.051 Ratings
Backlink management00 Ratings5.939 Ratings
SERP ranking tracking00 Ratings8.143 Ratings
Task management00 Ratings6.120 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
ContentKing
7.5
8 Ratings
1% below category average
SpyFu
7.7
38 Ratings
1% above category average
Local SEO7.53 Ratings7.632 Ratings
Global SEO7.68 Ratings7.134 Ratings
Social SEO00 Ratings8.027 Ratings
Mobile SEO00 Ratings8.029 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
ContentKing
7.9
11 Ratings
6% below category average
SpyFu
8.7
27 Ratings
3% above category average
Multi-domain support8.510 Ratings8.927 Ratings
Integration with web analytics tools7.311 Ratings8.518 Ratings
Best Alternatives
ContentKingSpyFu
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.8 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ContentKingSpyFu
Likelihood to Recommend
7.9
(14 ratings)
8.2
(61 ratings)
Likelihood to Renew
9.1
(1 ratings)
10.0
(10 ratings)
Usability
7.3
(6 ratings)
-
(0 ratings)
Support Rating
9.1
(6 ratings)
7.6
(13 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
ContentKingSpyFu
Likelihood to Recommend
ContentKing
The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
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SpyFu
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
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Pros
ContentKing
  • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
  • Insights for page-specific action points based on different data streams.
  • Identifying technical and on-page website issues.
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SpyFu
  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Read full review
Cons
ContentKing
  • It is a single host only, which means that if your website spans mulitple subdomains it falls down
  • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
  • Some of the issues it highlights aren't always issues, and so you need an expert user
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SpyFu
  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
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Likelihood to Renew
ContentKing
Because it does its job very well.
Read full review
SpyFu
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
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Usability
ContentKing
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
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SpyFu
No answers on this topic
Support Rating
ContentKing
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
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SpyFu
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
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Implementation Rating
ContentKing
Very easy to set up.
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SpyFu
No answers on this topic
Alternatives Considered
ContentKing
Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
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SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
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Return on Investment
ContentKing
  • My website health score went from 700 tot 986/1,00 in three years time.
  • The authority of my website went from 1,9 to 2,6 in three years time.
  • The visitors to my website climbed from 10/day to 60/day in three years time.
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SpyFu
  • Helping us track our ranking.
  • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
  • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
Read full review
ScreenShots

ContentKing Screenshots

Screenshot of ContentKing: Real-time SEO Auditing & Monitoring Platform. Because search engines never sleep.Screenshot of Real-time SEO Auditing. Because the competition doesn’t wait.Screenshot of Monitoring & Alerting™. Because you need to know before your rankings are impacted.Screenshot of Change Tracking™. Any change can impact your SEO performance. With ContentKing you finally have the visibility into all those changes.Screenshot of ContentKing is trusted by companies all over the globe.Screenshot of APIs & Integrations - Enrich your data. Work with it in any way you want.