What users are saying about
ContentKing vs SpyFu
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.7 out of 100
Based on 18 reviews and ratings
123 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 123 reviews and ratings
Feature Set Ratings
- ContentKing ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management
SEO
7.3
ContentKing
73%

6.9
SpyFu
69%
SpyFu ranks higher in 5/8 features
SpyFu ranks higher in 5/8 features
Page grader
7.7
77%
11 Ratings

6.9
69%
25 Ratings
Competitive analysis
5.3
53%
3 Ratings

8.9
89%
44 Ratings
Site audit / diagnostics
8.2
82%
14 Ratings

6.4
64%
29 Ratings
Site recommendations
7.9
79%
12 Ratings

5.9
59%
26 Ratings
Keyword analysis
N/A
0 Ratings

7.7
77%
45 Ratings
Backlink management
N/A
0 Ratings

6.0
60%
33 Ratings
SERP ranking tracking
N/A
0 Ratings

7.7
77%
37 Ratings
Task management
N/A
0 Ratings

5.5
55%
18 Ratings
SEO Channels
7.8
ContentKing
78%

7.4
SpyFu
74%
SpyFu ranks higher in 3/4 features
SpyFu ranks higher in 3/4 features
Local SEO
7.2
72%
3 Ratings

7.4
74%
29 Ratings
Global SEO
8.4
84%
8 Ratings

7.2
72%
30 Ratings
Social SEO
N/A
0 Ratings

7.6
76%
25 Ratings
Mobile SEO
N/A
0 Ratings

7.2
72%
27 Ratings
SEO Platform & Account Management
8.8
ContentKing
88%

7.7
SpyFu
77%
ContentKing ranks higher in 2/2 features
ContentKing ranks higher in 2/2 features
Multi-domain support
9.1
91%
10 Ratings

7.8
78%
24 Ratings
Integration with web analytics tools
8.6
86%
11 Ratings

7.7
77%
17 Ratings
Attribute Ratings
- ContentKing is rated higher in 2 areas: Likelihood to Recommend, Support Rating
- SpyFu is rated higher in 1 area: Likelihood to Renew
Likelihood to Recommend
8.8
ContentKing
88%
14 Ratings

8.1
SpyFu
81%
55 Ratings
Likelihood to Renew
9.1
ContentKing
91%
1 Rating

10.0
SpyFu
100%
10 Ratings
Usability
8.1
ContentKing
81%
6 Ratings

SpyFu
N/A
0 Ratings
Support Rating
9.1
ContentKing
91%
6 Ratings

7.6
SpyFu
76%
26 Ratings
Implementation Rating
8.2
ContentKing
82%
1 Rating

SpyFu
N/A
0 Ratings
Likelihood to Recommend
ContentKing
The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
SpyFu
SpyFu is great at providing keyword recommendations and canning your own website to give an overall SEO health score; however, the data they provide is for the advanced SEO and paid search marketer. I could see the tool being less appropriate if a team had no one able to comprehend the data and implement it. If the latter is the case, SpyFu is another wasted data source.

Verified User
Executive in Marketing
Retail Company, 11-50 employeesPros
ContentKing
- Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
- Insights for page-specific action points based on different data streams.
- Identifying technical and on-page website issues.
Sr. SEO consultant & Owner
SmartRankingMarketing & Advertising, 11-50 employees
SpyFu
- Keeping a tab on competitors organic and inorganic activities
- Helps identify where the competitor is getting the backlinks from.
- Identify competitors top content and the keywords that's bringing them traffic
- Get proper information of their current and past ADS run on Google.

Verified User
Professional in Marketing
E-Learning Company, 1-10 employeesCons
ContentKing
- It is a single host only, which means that if your website spans mulitple subdomains it falls down
- It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
- Some of the issues it highlights aren't always issues, and so you need an expert user
SEO Director
Rise at SevenMarketing & Advertising, 51-200 employees
SpyFu
- As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
- When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

Verified User
Employee in Marketing
Marketing & Advertising Company, 51-200 employeesPricing Details
ContentKing
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—ContentKing Editions & Modules
—
Additional Pricing Details
—SpyFu
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$39 per month
SpyFu Editions & Modules
Edition
Basic | $391 |
---|---|
Professional | $791 |
Team | $2991 |
- per month
Additional Pricing Details
—Likelihood to Renew
ContentKing
ContentKing 9.1
Based on 1 answer
Because it does its job very well.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesSpyFu
SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
SEM Manager
Royall Advertising and Marketing AgencyMarketing and Advertising, 11-50 employees
Usability
ContentKing
ContentKing 8.1
Based on 6 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Senior Growth Marketing Manager
MouseflowComputer Software, 11-50 employees
SpyFu
No score
No answers yet
No answers on this topic
Support Rating
ContentKing
ContentKing 9.1
Based on 6 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Senior Technical SEO Analyst
HomefieldMarketing and Advertising, 11-50 employees
SpyFu
SpyFu 7.6
Based on 26 answers
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
Owner
MySocialMediaUSA.comMarketing & Advertising, 1-10 employees
Implementation Rating
ContentKing
ContentKing 8.2
Based on 1 answer
Very easy to set up.

Verified User
Director in Marketing
Health, Wellness and Fitness Company, 51-200 employeesSpyFu
No score
No answers yet
No answers on this topic
Alternatives Considered
ContentKing
Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.

Verified User
Manager in Information Technology
Health, Wellness and Fitness Company, 1001-5000 employeesSpyFu
Currently we actively use Semrush and Similar Web, along side SpyFu. To be honest, the platforms are fairly interchangeable. Each one has one or two unique things that the other doesn't have. None of it is totally earth shattering. So often it comes down to price, and SpyFu is fairly inexpensive.
VP
9Rooftops | Cogniscient MediaMarketing & Advertising, 201-500 employees
Return on Investment
ContentKing
- My website health score went from 700 tot 986/1,00 in three years time.
- The authority of my website went from 1,9 to 2,6 in three years time.
- The visitors to my website climbed from 10/day to 60/day in three years time.
Copywriter
C'bonPublic Relations & Communications, 1-10 employees
SpyFu
- Having "insider" knowledge of Competitors has had a positive impact on building trust with our marketing clients
- Insights from SpyFu have provided us with solid reasoning for our clients' budget expansion and increased spend
- Using SpyFu (even the free tools they provide) has been more cost-effective than using their competitors like SEMrush and Moz
Sr. Paid Search Specialist
Butler/TillMarketing & Advertising, 201-500 employees