Cordial vs SwiftERM | TrustRadius

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.

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Tony Troth

Managing Director

FishfriendRetail, 1-10 employees

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Feature Rating Comparison

Cordial

SwiftERM

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

SwiftERM

Dashboards

Standard reports

Custom reports

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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Automatic email marketing
Predictive analytics
Publicises our Trustpilot product ratings

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Tony Troth

Managing Director

FishfriendRetail, 1-10 employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Introduce an SMS version
Making the reporting system more idiotproof

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Tony Troth

Managing Director

FishfriendRetail, 1-10 employees

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Usability

No score

No answers yet

No answers on this topic

SwiftERM 10.0

Based on 1 answer

It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.

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Tony Troth

Managing Director

FishfriendRetail, 1-10 employees

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Support Rating

No score

No answers yet

No answers on this topic

SwiftERM 10.0

Based on 1 answer

Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.

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Tony Troth

Managing Director

FishfriendRetail, 1-10 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.

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Tony Troth

Managing Director

FishfriendRetail, 1-10 employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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Our initial ROI was over 4,000%
It has freed up many days each month spent segmenting audiences.
Our customer churn has been reversed.

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Tony Troth

Managing Director

FishfriendRetail, 1-10 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Cordial

SwiftERM

Cordial

SwiftERM

Cordial

SwiftERM

Cordial

SwiftERM

Likelihood to Recommend

Cordial

SwiftERM

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Pros

Cordial

SwiftERM

Cons

Cordial

SwiftERM

Usability

Cordial

SwiftERM

Support Rating

Cordial

SwiftERM

Alternatives Considered

Cordial

SwiftERM

Return on Investment

Cordial

SwiftERM

Screenshots

Cordial

SwiftERM

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison