What users are saying about
7 Ratings
1 Ratings
7 Ratings
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Score 7.9 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

SwiftERM

SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.
Tony Troth | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
SwiftERM
WYSIWYG email editor
Cordial
4.0
SwiftERM
Dynamic content
Cordial
6.3
SwiftERM
Ability to test dynamic content
Cordial
6.8
SwiftERM
Landing pages
Cordial
10.0
SwiftERM
A/B testing
Cordial
7.0
SwiftERM
Mobile optimization
Cordial
7.5
SwiftERM
Email deliverability reporting
Cordial
8.4
SwiftERM
List management
Cordial
7.5
SwiftERM
Triggered drip sequences
Cordial
9.3
SwiftERM

Reporting & Analytics

Cordial
7.0
SwiftERM
9.0
Dashboards
Cordial
8.5
SwiftERM
Standard reports
Cordial
6.5
SwiftERM
9.0
Custom reports
Cordial
6.0
SwiftERM

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

SwiftERM

  • Automatic email marketing
  • Predictive analytics
  • Publicises our Trustpilot product ratings
Tony Troth | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

SwiftERM

  • Introduce an SMS version
  • Making the reporting system more idiotproof
Tony Troth | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

SwiftERM

SwiftERM 10.0
Based on 1 answer
It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.
Tony Troth | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

SwiftERM

SwiftERM 10.0
Based on 1 answer
Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.
Tony Troth | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

SwiftERM

Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.
Tony Troth | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

SwiftERM

  • Our initial ROI was over 4,000%
  • It has freed up many days each month spent segmenting audiences.
  • Our customer churn has been reversed.
Tony Troth | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SwiftERM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cordial
8.0
SwiftERM
10.0

Usability

Cordial
SwiftERM
10.0

Support Rating

Cordial
SwiftERM
10.0

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