7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 1 reviews and ratings
Feature Set Ratings
- SwiftERM ranks higher in 1 feature set: Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%
SwiftERM
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
N/A
0 Ratings
Landing pages

10.0
100%
1 Rating
N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
N/A
0 Ratings
List management

7.5
75%
5 Ratings
N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%
9.0
SwiftERM
90%
Cordial ranks higher in 2/3 features
Cordial ranks higher in 2/3 features
Dashboards

8.5
85%
5 Ratings
N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings
9.0
90%
1 Rating
Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings
Attribute Ratings
- SwiftERM is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
10.0
SwiftERM
100%
1 Rating
Usability

Cordial
N/A
0 Ratings
10.0
SwiftERM
100%
1 Rating
Support Rating

Cordial
N/A
0 Ratings
10.0
SwiftERM
100%
1 Rating
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
SwiftERM
SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.
Managing Director
FishfriendRetail, 1-10 employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
SwiftERM
- Automatic email marketing
- Predictive analytics
- Publicises our Trustpilot product ratings
Managing Director
FishfriendRetail, 1-10 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesSwiftERM
- Introduce an SMS version
- Making the reporting system more idiotproof
Managing Director
FishfriendRetail, 1-10 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—SwiftERM
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Usability
Cordial
No score
No answers yet
No answers on this topic
SwiftERM
SwiftERM 10.0
Based on 1 answer
It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.
Managing Director
FishfriendRetail, 1-10 employees
Support Rating
Cordial
No score
No answers yet
No answers on this topic
SwiftERM
SwiftERM 10.0
Based on 1 answer
Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.
Managing Director
FishfriendRetail, 1-10 employees
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesSwiftERM
Managing Director
FishfriendRetail, 1-10 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
SwiftERM
- Our initial ROI was over 4,000%
- It has freed up many days each month spent segmenting audiences.
- Our customer churn has been reversed.
Managing Director
FishfriendRetail, 1-10 employees