What users are saying about

Cordial vs SwiftERM

Cordial
7 Ratings
SwiftERM
1 Rating

Cordial

7 Ratings
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Score 6 out of 100

Based on 7 reviews and ratings

SwiftERM

1 Rating
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Score 10 out of 100

Based on 1 reviews and ratings

Feature Set Ratings

  • SwiftERM ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%

SwiftERM

Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
N/A
0 Ratings

Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
N/A
0 Ratings

Landing pages

10.0
100%
1 Rating
N/A
0 Ratings

A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings

Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
N/A
0 Ratings

List management

7.5
75%
5 Ratings
N/A
0 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
N/A
0 Ratings

Reporting & Analytics

7.0

Cordial

70%
9.0

SwiftERM

90%
Cordial ranks higher in 2/3 features
Cordial ranks higher in 2/3 features

Dashboards

8.5
85%
5 Ratings
N/A
0 Ratings

Standard reports

6.5
65%
5 Ratings
9.0
90%
1 Rating

Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings

Attribute Ratings

  • SwiftERM is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
10.0

SwiftERM

100%
1 Rating

Usability

Cordial

N/A
0 Ratings
10.0

SwiftERM

100%
1 Rating

Support Rating

Cordial

N/A
0 Ratings
10.0

SwiftERM

100%
1 Rating

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce | TrustRadius Reviewer
Berlynn Pierce
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SwiftERM

SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.

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Tony Troth | TrustRadius Reviewer
Tony Troth
View all 1 answers on this topic

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.

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Nichole Aramapakul | TrustRadius Reviewer
Nichole Aramapakul
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SwiftERM

  • Automatic email marketing
  • Predictive analytics
  • Publicises our Trustpilot product ratings

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Tony Troth | TrustRadius Reviewer
Tony Troth
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Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.

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Anonymous | TrustRadius Reviewer
Verified User
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SwiftERM

  • Introduce an SMS version
  • Making the reporting system more idiotproof

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Tony Troth | TrustRadius Reviewer
Tony Troth
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Pricing Details

Cordial

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

SwiftERM

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Usability

Cordial

No score
No answers yet
No answers on this topic

SwiftERM

SwiftERM 10.0
Based on 1 answer
It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.

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Tony Troth | TrustRadius Reviewer
Tony Troth
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Support Rating

Cordial

No score
No answers yet
No answers on this topic

SwiftERM

SwiftERM 10.0
Based on 1 answer
Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.

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Tony Troth | TrustRadius Reviewer
Tony Troth
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Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation

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Anonymous | TrustRadius Reviewer
Verified User
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SwiftERM

Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.

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Tony Troth | TrustRadius Reviewer
Tony Troth
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Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.

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Mohammed Anzil | TrustRadius Reviewer
Mohammed Anzil
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SwiftERM

  • Our initial ROI was over 4,000%
  • It has freed up many days each month spent segmenting audiences.
  • Our customer churn has been reversed.

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Tony Troth | TrustRadius Reviewer
Tony Troth
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Screenshots

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