TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cordial

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A

    SwiftERM

    Score10 out of 10
    Small Businesses (1-50 employees)
    SwiftERM is an ecommerce plugin that typically delivers an additional 10% to turnover. According to the vendor, it is totally automatic; requiring no human input, no hours of time and effort every month, and no staff cost. It uses each consumer’s historic purchases and impressions captured from each visit to your site; then identifies which products that consumer is most likely to buy next; populates a style-sheet and sends them a unique email – no two are ever the same. It also triggers on…N/A
    Pricing
    CordialSwiftERM
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CordialSwiftERM
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Price is dictated by size of database.
    More Pricing Information
    Features
    CordialSwiftERM
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cordial and SwiftERM
    Feature
    Cordial
    7.4
    5 Ratings
    8% below category average
    SwiftERM
    -
    Ratings
    WYSIWYG email editor4.04 Ratings00 Ratings
    Dynamic content6.35 Ratings00 Ratings
    Ability to test dynamic content6.85 Ratings00 Ratings
    Landing pages10.01 Ratings00 Ratings
    A/B testing7.04 Ratings00 Ratings
    Mobile optimization7.55 Ratings00 Ratings
    Email deliverability reporting8.44 Ratings00 Ratings
    List management7.55 Ratings00 Ratings
    Triggered drip sequences9.34 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cordial and SwiftERM
    Feature
    Cordial
    7.0
    5 Ratings
    8% below category average
    SwiftERM
    9.0
    1 Ratings
    17% above category average
    Dashboards8.55 Ratings00 Ratings
    Standard reports6.55 Ratings9.01 Ratings
    Custom reports6.05 Ratings00 Ratings
    Best Alternatives
    CordialSwiftERM
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CordialSwiftERM
    Likelihood to Recommend
    6.0
    (5 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    CordialSwiftERM
    Likelihood to Recommend
    Cordial
    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Incentivized
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    SwiftERM Limited
    SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.
    Read full review
    Pros
    Cordial
    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Incentivized
    Read full review
    SwiftERM Limited
    • Automatic email marketing
    • Predictive analytics
    • Publicises our Trustpilot product ratings
    Read full review
    Cons
    Cordial
    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Incentivized
    Read full review
    SwiftERM Limited
    • Introduce an SMS version
    • Making the reporting system more idiotproof
    Read full review
    Usability
    Cordial
    No answers on this topic
    SwiftERM Limited
    It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.
    Read full review
    Support Rating
    Cordial
    No answers on this topic
    SwiftERM Limited
    Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.
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    Alternatives Considered
    Cordial
    Cordial by far has the best UI for simple navigation
    Incentivized
    Read full review
    SwiftERM Limited
    Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.
    Read full review
    Return on Investment
    Cordial
    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Incentivized
    Read full review
    SwiftERM Limited
    • Our initial ROI was over 4,000%
    • It has freed up many days each month spent segmenting audiences.
    • Our customer churn has been reversed.
    Read full review
    ScreenShots

    Cordial Screenshots

    Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.

    SwiftERM Screenshots

    Screenshot of Registration provides access to a 30 day FREE trialProduct screenshot