CoSchedule Marketing Suite vs. Kapost

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CoSchedule Marketing Suite
Score 8.2 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
Kapost
Score 7.2 out of 10
N/A
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.N/A
Pricing
CoSchedule Marketing SuiteKapost
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CoSchedule Marketing SuiteKapost
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CoSchedule Marketing SuiteKapost
Top Pros
Top Cons
Features
CoSchedule Marketing SuiteKapost
Content Creation
Comparison of Content Creation features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Kapost
8.2
9 Ratings
3% above category average
Ideation00 Ratings8.07 Ratings
Approval workflows00 Ratings8.09 Ratings
Content collaboration00 Ratings8.09 Ratings
Content calendar00 Ratings8.09 Ratings
Network for content licensing/production00 Ratings9.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Kapost
8.0
9 Ratings
1% below category average
Content hub00 Ratings7.18 Ratings
Forms / Gated content00 Ratings8.05 Ratings
Embedded CTAs00 Ratings7.93 Ratings
Content distribution00 Ratings9.07 Ratings
Content promotion00 Ratings8.34 Ratings
Content automation00 Ratings8.05 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Kapost
8.0
7 Ratings
4% above category average
Audience profiling and targeting00 Ratings8.05 Ratings
Closed-loop tracking and reporting00 Ratings8.06 Ratings
Content performance analytics00 Ratings8.07 Ratings
Campaign optimization dashboard00 Ratings8.05 Ratings
Competitive analytics00 Ratings7.92 Ratings
Best Alternatives
CoSchedule Marketing SuiteKapost
Small Businesses
Vyond
Vyond
Score 8.8 out of 10
Vyond
Vyond
Score 8.8 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.8 out of 10
Vyond
Vyond
Score 8.8 out of 10
Enterprises
Vyond
Vyond
Score 8.8 out of 10
Vyond
Vyond
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CoSchedule Marketing SuiteKapost
Likelihood to Recommend
7.0
(10 ratings)
7.0
(12 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
Support Rating
9.0
(2 ratings)
8.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
CoSchedule Marketing SuiteKapost
Likelihood to Recommend
CoSchedule
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
Read full review
Upland Software
Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Read full review
Pros
CoSchedule
  • Visually represent your content in one centralized place
  • Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)
  • Better implement approval procedures
  • Create read-only calendars for stakeholders so they can view the upcoming items on your calendar
Read full review
Upland Software
  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Read full review
Cons
CoSchedule
  • The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
  • The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
  • In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
Read full review
Upland Software
  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Read full review
Likelihood to Renew
CoSchedule
No answers on this topic
Upland Software
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Read full review
Usability
CoSchedule
No answers on this topic
Upland Software
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
Read full review
Support Rating
CoSchedule
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
Read full review
Upland Software
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Read full review
Alternatives Considered
CoSchedule
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
Read full review
Upland Software
Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Read full review
Scalability
CoSchedule
No answers on this topic
Upland Software
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Read full review
Return on Investment
CoSchedule
  • Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
  • Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
  • It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.
Read full review
Upland Software
  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
Read full review
ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.