What users are saying about
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Top Rated
2174 Ratings
113 Ratings
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Score 6.4 out of 100

Mailchimp

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Top Rated
2174 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

I would recommend Criteo for savvy marketers who want to increase their conversion metrics and are going to be optimizing [their campaigns] every day. The way to get the most value out of the platform is by constantly iterating with a focus on the metrics and keep doing adjustments to the campaigns.I would not use it for campaigns focused on brand building, traffic, or awareness objectives.
Gabriela Band | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited for small-to-medium sized organizations that need an email marketing platform. Mailchimp makes it easy for new users to set up email collection to a list and then follow-up with that list via nicely designed email templates. Mailchimp is less appropriate for larger businesses that a more intricate setup and automation
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
Mailchimp
Data Transfer
Marketing Solutions by Criteo
7.7
Mailchimp
DSP integration
Marketing Solutions by Criteo
7.5
Mailchimp

Ad Campaigns

Marketing Solutions by Criteo
7.2
Mailchimp
Ad campaign creation
Marketing Solutions by Criteo
7.5
Mailchimp
Ad deployment
Marketing Solutions by Criteo
6.9
Mailchimp
Display advertising
Marketing Solutions by Criteo
7.1
Mailchimp
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.1
Mailchimp

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.5
Mailchimp
Ad dashboards
Marketing Solutions by Criteo
7.7
Mailchimp
Ad performance reports
Marketing Solutions by Criteo
6.9
Mailchimp
Ad conversion tracking
Marketing Solutions by Criteo
7.1
Mailchimp
Ad attribution reporting
Marketing Solutions by Criteo
8.7
Mailchimp
Cross-channel ad management
Marketing Solutions by Criteo
8.0
Mailchimp
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
Mailchimp

Email & Online Marketing

Marketing Solutions by Criteo
Mailchimp
8.2
WYSIWYG email editor
Marketing Solutions by Criteo
Mailchimp
8.4
Dynamic content
Marketing Solutions by Criteo
Mailchimp
8.0
Ability to test dynamic content
Marketing Solutions by Criteo
Mailchimp
8.0
Landing pages
Marketing Solutions by Criteo
Mailchimp
7.8
A/B testing
Marketing Solutions by Criteo
Mailchimp
8.1
Mobile optimization
Marketing Solutions by Criteo
Mailchimp
8.3
Email deliverability reporting
Marketing Solutions by Criteo
Mailchimp
8.7
List management
Marketing Solutions by Criteo
Mailchimp
8.3
Triggered drip sequences
Marketing Solutions by Criteo
Mailchimp
7.9

Lead Management

Marketing Solutions by Criteo
Mailchimp
9.1
Lead nurturing
Marketing Solutions by Criteo
Mailchimp
6.4
Lead scoring and grading
Marketing Solutions by Criteo
Mailchimp
10.0
Data quality management
Marketing Solutions by Criteo
Mailchimp
10.0
Automated sales alerts and tasks
Marketing Solutions by Criteo
Mailchimp
10.0

Campaign Management

Marketing Solutions by Criteo
Mailchimp
10.0
Calendaring
Marketing Solutions by Criteo
Mailchimp
10.0
Event/webinar marketing
Marketing Solutions by Criteo
Mailchimp
10.0

Social Media Marketing

Marketing Solutions by Criteo
Mailchimp
10.0
Social sharing and campaigns
Marketing Solutions by Criteo
Mailchimp
10.0
Social profile integration
Marketing Solutions by Criteo
Mailchimp
10.0

Reporting & Analytics

Marketing Solutions by Criteo
Mailchimp
7.8
Dashboards
Marketing Solutions by Criteo
Mailchimp
7.7
Standard reports
Marketing Solutions by Criteo
Mailchimp
8.4
Custom reports
Marketing Solutions by Criteo
Mailchimp
7.2

Platform & Infrastructure

Marketing Solutions by Criteo
Mailchimp
8.2
API
Marketing Solutions by Criteo
Mailchimp
8.8
Role-based workflow & approvals
Marketing Solutions by Criteo
Mailchimp
10.0
Customizability
Marketing Solutions by Criteo
Mailchimp
5.7
Integration with Salesforce.com
Marketing Solutions by Criteo
Mailchimp
8.2
Integration with Microsoft Dynamics CRM
Marketing Solutions by Criteo
Mailchimp
8.2
Integration with SugarCRM
Marketing Solutions by Criteo
Mailchimp
8.2

Pros

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

Mailchimp

  • Drag and drop email editor is intuitive and really easy to use.
  • It also has the ability to create more advanced email marketing.
  • The analytics are quite good and presented in a way which can be taken out of the tool and presented externally.
Anonymous | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

Mailchimp

  • Tagging and audiences could be improved upon. while easy to workaround (if you have the brain for that), I do wish I were able to segment subscribers a bit better.
  • While I understand the pricing, I wish it were tiered differently. Getting penalized for being more successful and increasing your audience size is both a blessing and a curse. If anything, I wish the tiers were divided into more levels, allowing for someone to increase subscribers but not have to pay a substantial amount more until they reach the next tier limit
  • marketing automations would be something worth developing more.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Mailchimp

Mailchimp 9.2
Based on 49 answers
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Harrison Pershing | TrustRadius Reviewer

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.1
Based on 7 answers
Usability is a big plus for Criteo. The platform is really intuitive and easy to use. The only thing I would like to see improved has to do with more granular reporting to analyze the same variable in more than one dimension and be able to boost our optimization efforts.
Kimberly Smith | TrustRadius Reviewer

Mailchimp

Mailchimp 8.6
Based on 264 answers
The UI is not intuitive at first, but once you get going you figure out where things are. When we first started using MailChimp for the onboarding process there was a lot of confusion as they had just changed their terminology and the support team was out of sync with the documentation.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Marketing Solutions by Criteo

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Marketing Solutions by Criteo

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.4
Based on 7 answers
I think for performance campaigns, Criteo is a great solution and it has to be on the plan as it will work very well regardless of the format (video/display) or setting (mobile/desktop). I think for branding campaigns, the solution and product still needs to be developed further to improve my rating.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Valie Robbins | TrustRadius Reviewer

Implementation Rating

Marketing Solutions by Criteo

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Marketing Solutions by Criteo

Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
Anonymous | TrustRadius Reviewer

Mailchimp

I used MailKitchen earlier but my experience was very bad with it. That was not at all user friendly software. The email bounce rate was very high in that software. After that I signed up in Mailchimp and I was amazed to see its user interface. Its very easy to understand and It has all the features to create a good email campaign.
Vijendr Warankar | TrustRadius Reviewer

Scalability

Marketing Solutions by Criteo

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • A reduction in overall ROAS attributed to retargeting. In the past 3 months, we are yet to hit our 8x ROAS goal.
  • The platform absorbs way too much time on our end. Employee efficiency has decreased due to using the tool.
  • Poor customer service. Their style is much more reactive than proactive, and when it comes to choosing display partners, this is a very detrimental quality to have.
Anonymous | TrustRadius Reviewer

Mailchimp

  • It has allowed us to save over $100/month that we were paying another email platform, wherein we could just use the free version of Mailchimp
  • It has improved communication with reps and therefore less time and money spent on distractions and unnecessary communications.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
6.3
Mailchimp
8.4

Likelihood to Renew

Marketing Solutions by Criteo
10.0
Mailchimp
9.2

Usability

Marketing Solutions by Criteo
8.1
Mailchimp
8.6

Reliability and Availability

Marketing Solutions by Criteo
Mailchimp
10.0

Performance

Marketing Solutions by Criteo
Mailchimp
10.0

Support Rating

Marketing Solutions by Criteo
8.4
Mailchimp
10.0

Implementation Rating

Marketing Solutions by Criteo
Mailchimp
8.8

Scalability

Marketing Solutions by Criteo
Mailchimp
9.3

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