Marketing Solutions by Criteo vs Mailchimp

• You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
• Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
• The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
• Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.

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• Drag and drop email editor is intuitive and really easy to use.
• It also has the ability to create more advanced email marketing.
• The analytics are quite good and presented in a way which can be taken out of the tool and presented externally.

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• Tags and feed implementation : difficult and hard to understand for project and dev teams.
• The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
• Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.

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• Tagging and audiences could be improved upon. while easy to workaround (if you have the brain for that), I do wish I were able to segment subscribers a bit better.
• While I understand the pricing, I wish it were tiered differently. Getting penalized for being more successful and increasing your audience size is both a blessing and a curse. If anything, I wish the tiers were divided into more levels, allowing for someone to increase subscribers but not have to pay a substantial amount more until they reach the next tier limit
• marketing automations would be something worth developing more.

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• A reduction in overall ROAS attributed to retargeting. In the past 3 months, we are yet to hit our 8x ROAS goal.
• The platform absorbs way too much time on our end. Employee efficiency has decreased due to using the tool.
• Poor customer service. Their style is much more reactive than proactive, and when it comes to choosing display partners, this is a very detrimental quality to have.

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• It has allowed us to save over $100/month that we were paying another email platform, wherein we could just use the free version of Mailchimp
• It has improved communication with reps and therefore less time and money spent on distractions and unnecessary communications.

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