What users are saying about
111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.6 out of 100
Based on 111 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 4 out of 100
Based on 2 reviews and ratings
Feature Set Ratings
Ad Network Integration

6.8
Marketing Solutions by Criteo
68%

YuMe
Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 2/2 features
Marketing Solutions by Criteo ranks higher in 2/2 features
Data Transfer

6.8
68%
25 Ratings

N/A
0 Ratings
DSP integration

6.8
68%
21 Ratings

N/A
0 Ratings
Ad Campaigns

7.9
Marketing Solutions by Criteo
79%

YuMe
Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 4/4 features
Marketing Solutions by Criteo ranks higher in 4/4 features
Ad campaign creation

7.7
77%
52 Ratings

N/A
0 Ratings
Ad deployment

7.7
77%
51 Ratings

N/A
0 Ratings
Display advertising

8.0
80%
53 Ratings

N/A
0 Ratings
Ad display and retargeting segmentation

8.1
81%
48 Ratings

N/A
0 Ratings
Ad Reporting & Analytics

7.7
Marketing Solutions by Criteo
77%

YuMe
Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 6/6 features
Marketing Solutions by Criteo ranks higher in 6/6 features
Ad dashboards

8.0
80%
54 Ratings

N/A
0 Ratings
Ad performance reports

7.6
76%
53 Ratings

N/A
0 Ratings
Ad conversion tracking

7.6
76%
50 Ratings

N/A
0 Ratings
Ad attribution reporting

8.0
80%
12 Ratings

N/A
0 Ratings
Cross-channel ad management

8.0
80%
1 Rating

N/A
0 Ratings
Ad forecasting and optimization

6.8
68%
3 Ratings

N/A
0 Ratings
Attribute Ratings
- Marketing Solutions by Criteo is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
Likelihood to Recommend

6.7
Marketing Solutions by Criteo
67%
56 Ratings

6.0
YuMe
60%
1 Rating
Likelihood to Renew

10.0
Marketing Solutions by Criteo
100%
1 Rating

6.0
YuMe
60%
1 Rating
Usability

8.3
Marketing Solutions by Criteo
83%
9 Ratings

YuMe
N/A
0 Ratings
Support Rating

8.1
Marketing Solutions by Criteo
81%
9 Ratings

YuMe
N/A
0 Ratings
Likelihood to Recommend
Marketing Solutions by Criteo
I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Digital Marketing
TKConsumer Services, 11-50 employees
YuMe
Ask advertisers what they would like to see offered from publishers that they aren't currently seeing in the space. Also, ask advertisers what their current challenges are or what they have noticed their clients pushing for recently

Verified User
Manager in Marketing
Marketing and Advertising Company, 1001-5000 employeesPros
Marketing Solutions by Criteo
- You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
- Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
- The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
- Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
User Acquisition Specialist
Tangelo Games Corp.Gambling & Casinos, 51-200 employees
YuMe
- The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
- YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.

Verified User
Manager in Marketing
Marketing and Advertising Company, 1001-5000 employeesCons
Marketing Solutions by Criteo
- Tags and feed implementation : difficult and hard to understand for project and dev teams.
- The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
- Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Responsable - SEA
Infopro digitalWriting and Editing, 1001-5000 employees
YuMe
- It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.

Verified User
Manager in Marketing
Marketing and Advertising Company, 1001-5000 employeesPricing Details
Marketing Solutions by Criteo
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—YuMe
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Marketing Solutions by Criteo
Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
SEO
Pipeline Success IncRetail, 11-50 employees
YuMe
YuMe 6.0
Based on 1 answer
YuMe's service was strong. They were able to regularly provide reporting and analytics. Whenever we reached out to make optimizations, the YuMe account management team was very responsive and would provide follow ups in a timely and professional manner. YuMe was also able to provide competitive rates and deliver all the inventory that was agreed upon on the IO. Many publishers that under deliver often get cut from the plan the next time around. This was not the case for YuMe

Verified User
Manager in Marketing
Marketing and Advertising Company, 1001-5000 employeesUsability
Marketing Solutions by Criteo
Marketing Solutions by Criteo 8.3
Based on 9 answers
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.

Verified User
Employee in Marketing
Construction Company, 51-200 employeesYuMe
No score
No answers yet
No answers on this topic
Support Rating
Marketing Solutions by Criteo
Marketing Solutions by Criteo 8.1
Based on 9 answers
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Sales Specialist
OgilvyInternet, 10,001+ employees
YuMe
No score
No answers yet
No answers on this topic
Alternatives Considered
Marketing Solutions by Criteo
Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
Director digital
OgilvyInternet, 10,001+ employees
YuMe
YuMe is considered a leader in the video advertising space. YuMe had a very large array video ad formats that made it very flexible to run with them even though the creative and assets would change from campaign to campaign. YuMe also has a very strong portfolio of clients that have worked with them in the past. We have also requested to see the site list and there are many premium publishers that fit well with our target audience

Verified User
Manager in Marketing
Marketing and Advertising Company, 1001-5000 employeesReturn on Investment
Marketing Solutions by Criteo
- More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
- Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employeesYuMe
- YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates

Verified User
Manager in Marketing
Marketing and Advertising Company, 1001-5000 employees