What users are saying about
111 Ratings
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Score 6.6 out of 100
2 Ratings
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Score 4 out of 100

Feature Set Ratings

    Ad Network Integration

    6.8

    Marketing Solutions by Criteo

    68%

    YuMe

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    6.8
    68%
    25 Ratings
    N/A
    0 Ratings

    DSP integration

    6.8
    68%
    21 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    7.9

    Marketing Solutions by Criteo

    79%

    YuMe

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    7.7
    77%
    52 Ratings
    N/A
    0 Ratings

    Ad deployment

    7.7
    77%
    51 Ratings
    N/A
    0 Ratings

    Display advertising

    8.0
    80%
    53 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.1
    81%
    48 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.7

    Marketing Solutions by Criteo

    77%

    YuMe

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    8.0
    80%
    54 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.6
    76%
    53 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    7.6
    76%
    50 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    8.0
    80%
    12 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Ad forecasting and optimization

    6.8
    68%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Marketing Solutions by Criteo is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    6.7

    Marketing Solutions by Criteo

    67%
    56 Ratings
    6.0

    YuMe

    60%
    1 Rating

    Likelihood to Renew

    10.0

    Marketing Solutions by Criteo

    100%
    1 Rating
    6.0

    YuMe

    60%
    1 Rating

    Usability

    8.3

    Marketing Solutions by Criteo

    83%
    9 Ratings

    YuMe

    N/A
    0 Ratings

    Support Rating

    8.1

    Marketing Solutions by Criteo

    81%
    9 Ratings

    YuMe

    N/A
    0 Ratings

    Likelihood to Recommend

    Marketing Solutions by Criteo

    I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
    Mithil Patel | TrustRadius Reviewer

    YuMe

    Ask advertisers what they would like to see offered from publishers that they aren't currently seeing in the space. Also, ask advertisers what their current challenges are or what they have noticed their clients pushing for recently
    Anonymous | TrustRadius Reviewer

    Pros

    Marketing Solutions by Criteo

    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Quim Giralt Bosch | TrustRadius Reviewer

    YuMe

    • The industry is constantly moving towards cross-device targeting and some advertisers are lagging behind in this regard. Many do not offer the ability to target on Connected TVs, which YuMe does. This is appealing for some of our clients that are more open to testing the latest technologies.
    • YuMe's sales staff are all very knowledgeable about their products, but not too pushy when it comes to getting on the plan. They try to add value to the meetings not by just pitching their products, but by educating us on industry trends and latest technologies.
    Anonymous | TrustRadius Reviewer

    Cons

    Marketing Solutions by Criteo

    • Tags and feed implementation : difficult and hard to understand for project and dev teams.
    • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
    • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
    Baptiste CROENNE | TrustRadius Reviewer

    YuMe

    • It would be interesting to see YuMe to provide ad solutions that are aimed to drive in-store traffic. Many videos are often geared towards engagement or the % of video completes, but it'd be helpful to see more ad formats that are able to track in-store sales outside of having the ability to print out a coupon.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Marketing Solutions by Criteo

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    YuMe

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 10.0
    Based on 1 answer
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Joe Preston | TrustRadius Reviewer

    YuMe

    YuMe 6.0
    Based on 1 answer
    YuMe's service was strong. They were able to regularly provide reporting and analytics. Whenever we reached out to make optimizations, the YuMe account management team was very responsive and would provide follow ups in a timely and professional manner. YuMe was also able to provide competitive rates and deliver all the inventory that was agreed upon on the IO. Many publishers that under deliver often get cut from the plan the next time around. This was not the case for YuMe
    Anonymous | TrustRadius Reviewer

    Usability

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.3
    Based on 9 answers
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Anonymous | TrustRadius Reviewer

    YuMe

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.1
    Based on 9 answers
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Gabriela Band | TrustRadius Reviewer

    YuMe

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Marketing Solutions by Criteo

    Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
    Kimberly Smith | TrustRadius Reviewer

    YuMe

    YuMe is considered a leader in the video advertising space. YuMe had a very large array video ad formats that made it very flexible to run with them even though the creative and assets would change from campaign to campaign. YuMe also has a very strong portfolio of clients that have worked with them in the past. We have also requested to see the site list and there are many premium publishers that fit well with our target audience
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Marketing Solutions by Criteo

    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Anonymous | TrustRadius Reviewer

    YuMe

    • YuMe has driven a higher number of video views and video completions so that the overall campaign has strong performance metrics. YuMe also provides a great deal of reach and scale for campaigns due to its ability to offer more competitive and cost effective rates
    Anonymous | TrustRadius Reviewer

    Screenshots

    Marketing Solutions by Criteo

    YuMe

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