Retail Media by Criteo vs. Taboola

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Criteo Retail Media
Score 6.7 out of 10
N/A
Criteo Retail Media for Brands (formerly Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.N/A
Taboola
Score 6.5 out of 10
N/A
Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
$10
Starting Price Per Day
Pricing
Retail Media by CriteoTaboola
Editions & Modules
No answers on this topic
Campaigns
$10.00
Starting Price Per Day
Offerings
Pricing Offerings
Criteo Retail MediaTaboola
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Retail Media by CriteoTaboola
Top Pros
Top Cons
Best Alternatives
Retail Media by CriteoTaboola
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
Enterprises
Marin Software
Marin Software
Score 9.3 out of 10
AdSense
AdSense
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Retail Media by CriteoTaboola
Likelihood to Recommend
6.4
(1 ratings)
6.6
(9 ratings)
Usability
9.1
(1 ratings)
5.0
(2 ratings)
Support Rating
6.4
(1 ratings)
2.9
(7 ratings)
User Testimonials
Retail Media by CriteoTaboola
Likelihood to Recommend
Criteo
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
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Taboola
If you want to have your company advertised on news websites across the United States then Taboola is perfect. If you're looking for clicks and impressions but not so much interested in traffic that is highly engaged and converting often then I'd suggest Taboola as an option to run traffic, too. This is the perfect platform for grey-hat offers and similar ideas. I wouldn't suggest it for running ads on your website due to some strict conditions and the fact that it might not necessarily play nice with traffic coming from Facebook.
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Pros
Criteo
  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
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Taboola
  • A good value on clicks -- they have visitors for all CPCs!
  • Worldwide reach and relatability -- so many providers use Taboola. It's very easy to reach your audience wherever.
  • High quality -- their policies ensure that only enjoyable, modest content is provided.
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Cons
Criteo
  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
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Taboola
  • I would like to see an easier way to exclude irrelevant sites that our ads received impressions or clicks on.
  • Being able to bid on specific sites only.
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Usability
Criteo
Intuitive and easy to use.
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Taboola
It was pretty straightforward getting an account set up and having an account rep assigned. Compared to some other platforms Taboola is actually rather intuitive when it comes to navigating the user interface. Pixel implementation was easy and we didn't have any discrepancies tracking conversions. Also the ability to target LALs was very useful and semi-straightforward to upload.
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Support Rating
Criteo
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
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Taboola
We have a point of contact in Taboola and he has been really great in supporting our campaign. He helped us set up the initial campaign, answered our questions related to the campaign and even agreed when I asked for a lower CPC. Also, while he tried to encourage us to spend more, he never pushed us to the point that it gets annoying.
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Alternatives Considered
Criteo
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
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Taboola
Outbrain doesn't charge a fee for automatic credit card billing. Often Outbrain CPC for the same content is cheaper but not always. The Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In Outbrain you can not change images or titles once they are submitted. You also can not clone campaigns which you can do with Taboola
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Return on Investment
Criteo
  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
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Taboola
  • Taboola campaigns have had positive effects on top of funnel activities and engagement metrics though the traffic is not always as qualified as one would like. You will need to carefully tailor your campaign to squeeze out the most relevant traffic.
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ScreenShots

Criteo Retail Media Screenshots

Screenshot of Criteo Retail Media Platform
The all-in-one self-service platform for buying retail media at scale.
Execute campaigns across premium retailers and easily measure campaigns against commerce results.Screenshot of Sponsored Product Ads
Boost product visibility and sales with native product ads
Deliver the right product ad for each shopper with native ads that seamlessly blend in with organic content. Make sure your products are seen on relevant search results pages, category pages, and product detail pages.Screenshot of Offsite Ads
Target retailer audiences as they browse the open web.
Bring targeted audiences back to partner retailer sites with display and video campaigns on premium sites across the web. Build more product awareness and influence consideration among shoppers.Screenshot of Commerce Display Ads
Reach shoppers with highly engaging creatives. 
Link pure branding and performance on retailers’ websites. Combine your own brand assets with dynamic, retail-specific features, such as real-time pricing. Target consumers based on shopping and browsing behavior.