Criteo Retail Media vs Taboola

Likelihood to Recommend

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Well suited:

If the brand is in initial stage or startup
If the brand has a lot of content on their website

Not suited:

Strict lead generation goals
Less media spend

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Uddeshya Rana

Manager - Digital Marketing & Analytics | USA, Australia & UK

Growth NativesFinancial Services, 201-500 employees

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Pros

Intuitive dashboards and reporting
Custom templates for display media
Flexibility in terms of setting guardrails for targeting

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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It's easy to set up campaigns.
The interface isn't too difficult to navigate.
Account Reps are quick to answer questions.
Many options for targeting
Easy pixel implementation
Helpful UTM tracking macros
Supports look-alike audiences

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Verified User

Employee in Marketing

Marketing & Advertising Company, 51-200 employees

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Cons

Exportable insights at a brand, page, and placement level
Segmentation API service to better manage first-party data
Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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I would like to see an easier way to exclude irrelevant sites that our ads received impressions or clicks on.
Being able to bid on specific sites only.

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Garegin Baghdasaryan

Senior Digital Media Manager

Apollo InteractiveMarketing & Advertising, 11-50 employees

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Usability

Criteo Retail Media 9.1

Based on 1 answer

Intuitive and easy to use.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Taboola 5.1

Based on 2 answers

The unpredictability of rejections and the roadblocks connected to that take a lot of the glory away that comes with ease of use, and how they fixed a lot of bugs and mistakes that were causing problems some months ago. I still lack the function to push my campaigns around, sort them into categories, and so on

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Verified User

Manager in Marketing

Marketing and Advertising Company, 1-10 employees

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Support Rating

Criteo Retail Media 6.4

Based on 1 answer

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Taboola 3.7

Based on 7 answers

We have a point of contact in Taboola and he has been really great in supporting our campaign. He helped us set up the initial campaign, answered our questions related to the campaign and even agreed when I asked for a lower CPC. Also, while he tried to encourage us to spend more, he never pushed us to the point that it gets annoying.

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Devina Heriyanto

Community Officer

The Jakarta Post DigitalMedia Production, 51-200 employees

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Alternatives Considered

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Outbrain doesn't charge a fee for automatic credit card billing. Often Outbrain CPC for the same content is cheaper but not always. The Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In Outbrain you can not change images or titles once they are submitted. You also can not clone campaigns which you can do with Taboola

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Verified User

Director in Marketing

Health, Wellness and Fitness Company, 11-50 employees

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Return on Investment

Increased net revenue
Increased profit
CTR is unchanged (but this can be improved with better opportunities for targeting)

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Taboola guarantees stable user flow across the campaign period. I use balanced spending setting on my campaign so that the budget is well spread throughout the month, but usually, the traffic is higher nearing the end of the campaign.
New users and more awareness. Taboola allows us to reach potential readers without much hassle.
Users from Taboola are a high-quality audience who spend a lot of time on your website and read several pages. Unlikely to be bots.

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Devina Heriyanto

Community Officer

The Jakarta Post DigitalMedia Production, 51-200 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Criteo Retail Media Editions & Modules

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Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Taboola Editions & Modules

Edition

Campaigns	$10.00¹

Starting Price Per Day

Additional Pricing Details

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Criteo Retail Media vs Taboola