What users are saying about
29 Ratings
2 Ratings
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Score 6.7 out of 100
29 Ratings
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Score 6.8 out of 100

Likelihood to Recommend

Criteo Retail Media

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Anonymous | TrustRadius Reviewer

Taboola

Well suited:
  • If the brand is in initial stage or startup
  • If the brand has a lot of content on their website
Not suited:
  • Strict lead generation goals
  • Less media spend
Uddeshya Rana | TrustRadius Reviewer

Pros

Criteo Retail Media

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Anonymous | TrustRadius Reviewer

Taboola

  • It's easy to set up campaigns.
  • The interface isn't too difficult to navigate.
  • Account Reps are quick to answer questions.
  • Many options for targeting
  • Easy pixel implementation
  • Helpful UTM tracking macros
  • Supports look-alike audiences
Anonymous | TrustRadius Reviewer

Cons

Criteo Retail Media

  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Anonymous | TrustRadius Reviewer

Taboola

  • I would like to see an easier way to exclude irrelevant sites that our ads received impressions or clicks on.
  • Being able to bid on specific sites only.
Garegin Baghdasaryan | TrustRadius Reviewer

Usability

Criteo Retail Media

Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.
Anonymous | TrustRadius Reviewer

Taboola

Taboola 5.1
Based on 2 answers
The unpredictability of rejections and the roadblocks connected to that take a lot of the glory away that comes with ease of use, and how they fixed a lot of bugs and mistakes that were causing problems some months ago. I still lack the function to push my campaigns around, sort them into categories, and so on
Anonymous | TrustRadius Reviewer

Support Rating

Criteo Retail Media

Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Anonymous | TrustRadius Reviewer

Taboola

Taboola 3.7
Based on 7 answers
We have a point of contact in Taboola and he has been really great in supporting our campaign. He helped us set up the initial campaign, answered our questions related to the campaign and even agreed when I asked for a lower CPC. Also, while he tried to encourage us to spend more, he never pushed us to the point that it gets annoying.
Devina Heriyanto | TrustRadius Reviewer

Alternatives Considered

Criteo Retail Media

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Anonymous | TrustRadius Reviewer

Taboola

Outbrain doesn't charge a fee for automatic credit card billing. Often Outbrain CPC for the same content is cheaper but not always. The Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In Outbrain you can not change images or titles once they are submitted. You also can not clone campaigns which you can do with Taboola
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Retail Media

  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Anonymous | TrustRadius Reviewer

Taboola

  • Taboola guarantees stable user flow across the campaign period. I use balanced spending setting on my campaign so that the budget is well spread throughout the month, but usually, the traffic is higher nearing the end of the campaign.
  • New users and more awareness. Taboola allows us to reach potential readers without much hassle.
  • Users from Taboola are a high-quality audience who spend a lot of time on your website and read several pages. Unlikely to be bots.
Devina Heriyanto | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Retail Media

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Criteo Retail Media Editions & Modules

Additional Pricing Details

Taboola

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Taboola Editions & Modules

Edition
Campaigns$10.001
  1. Starting Price Per Day
Additional Pricing Details

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