7 Ratings
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Top Rated
640 Ratings
7 Ratings
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Score 8 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
640 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Cumulus

It feels like Digital art is exactly what it is designed for, it should be used as a versioning tool allowing someone to basically check out artwork, make changes, check it back in preventing anyone else from doing the same.It is not a general file share program, it is far too robust to limit it to just file sharing.
Jason Lane | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Karren Jason | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
WYSIWYG email editor
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Dynamic content
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Ability to test dynamic content
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Landing pages
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
A/B testing
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Mobile optimization
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Email deliverability reporting
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
List management
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Triggered drip sequences
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Lead nurturing
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Lead scoring and grading
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Data quality management
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Automated sales alerts and tasks
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Campaign Management

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Calendaring
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Event/webinar marketing
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Social Media Marketing

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Social sharing and campaigns
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Social profile integration
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Reporting & Analytics

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Dashboards
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Standard reports
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Custom reports
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8

Platform & Infrastructure

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
API
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Role-based workflow & approvals
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Customizability
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Integration with Salesforce.com
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Integration with Microsoft Dynamics CRM
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Integration with SugarCRM
Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Pros

Cumulus

  • Our clients (faculty/staff and students) number close to 50,000. Cumulus' online database allows us to share photos and place any restrictions we deem appropriate, like password protection or print permissions.
  • Cumulus' dashboard is really easy to navigate. There are two sections on the left rail (categories and filters), and approximately 10-40 photos per page, whichever you choose. There's a rollover function that enlarges the pic, and the tabs to download or compile is underneath.
  • Cumulus' search is pretty precise. Our photo data base is 300,000 photos deep, and it was once twice that amount, with many photos falling into the same categories.
David Miller | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Frank Debras Niel | TrustRadius Reviewer

Cons

Cumulus

  • Easier reporting
  • It should prevent drag and drop in the tree that would orphan linked files
  • More ways to search
Jason Lane | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Cumulus

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Cumulus

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Cumulus

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Cumulus

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Cumulus

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Cumulus

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Cumulus

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Cumulus

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Cumulus

We've used Cumulus through my five years here, and have gone through a pair of upgrades. Personally, I've used Dropbox to share photos, and I've considered Dropbox Business. Dropbox doesn't have nearly as much storage or as clean of a layout as Cumulus, and the upload process is much faster with Cumulus.
David Miller | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Harmonys Jacey | TrustRadius Reviewer

Scalability

Cumulus

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 125 answers
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Return on Investment

Cumulus

  • This is not an incredibly expensive product/support
  • I have been able to prevent costly file recovery due to its internal backup system
  • We can see who accesses what files, internal or external
Jason Lane | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cumulus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Cumulus
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3

Likelihood to Renew

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Cumulus
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

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