TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Custify

    Score9.7 out of 10
    Small Businesses (1-50 employees)
    Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A

    HubSpot CRM

    Score8.4 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    Pricing
    CustifyHubSpot CRM
    Editions & Modules
    No answers on this topic
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    Offerings
    Pricing Offerings
    CustifyHubSpot CRM
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CustifyHubSpot CRM
    Considered Both Products
    Custify
    Chose Custify
    Hubspot is defintiely more robust in what you can do with it, but Custify is great for customer success specific activities. We do use hubspot in line with custify, but we wouldn't be able to use one without the other. Custify can measure some product engagement metrics that …
    Incentivized
    HubSpot
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    1607 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    1204 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    1617 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    1040 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    1010 Answers
    Features
    CustifyHubSpot CRM
    Security
    Comparison of Security features of Custify and HubSpot CRM
    Feature
    Custify
    7.0
    11 Ratings
    19% below category average
    HubSpot CRM
    9.0
    1430 Ratings
    7% above category average
    Role-based user permissions7.011 Ratings9.01374 Ratings
    Single sign-on capability00 Ratings9.01295 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Custify and HubSpot CRM
    Feature
    Custify
    8.0
    11 Ratings
    8% below category average
    HubSpot CRM
    -
    Ratings
    API8.011 Ratings00 Ratings
    Integration with Salesforce.com8.01 Ratings00 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Custify and HubSpot CRM
    Feature
    Custify
    9.0
    11 Ratings
    3% above category average
    HubSpot CRM
    -
    Ratings
    Product usage9.011 Ratings00 Ratings
    Help desk / support tickets9.11 Ratings00 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Custify and HubSpot CRM
    Feature
    Custify
    8.3
    11 Ratings
    4% below category average
    HubSpot CRM
    -
    Ratings
    NPS surveys8.01 Ratings00 Ratings
    Sponsor tracking8.02 Ratings00 Ratings
    Customer profiles8.011 Ratings00 Ratings
    Automated workflow9.011 Ratings00 Ratings
    Internal collaboration7.011 Ratings00 Ratings
    Customer health scoring9.011 Ratings00 Ratings
    Customer segmentation9.011 Ratings00 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Custify and HubSpot CRM
    Feature
    Custify
    9.0
    11 Ratings
    7% above category average
    HubSpot CRM
    -
    Ratings
    Customer health trends9.011 Ratings00 Ratings
    Engagement analytics9.011 Ratings00 Ratings
    Dashboards9.03 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Custify and HubSpot CRM
    Feature
    Custify
    -
    Ratings
    HubSpot CRM
    8.0
    1716 Ratings
    2% above category average
    Customer data management / contact management00 Ratings8.91661 Ratings
    Workflow management00 Ratings8.41631 Ratings
    Territory management00 Ratings4.9184 Ratings
    Opportunity management00 Ratings8.41563 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.71680 Ratings
    Contract management00 Ratings7.9185 Ratings
    Quote & order management00 Ratings7.81152 Ratings
    Interaction tracking00 Ratings8.81623 Ratings
    Channel / partner relationship management00 Ratings8.2186 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Custify and HubSpot CRM
    Feature
    Custify
    -
    Ratings
    HubSpot CRM
    8.0
    1157 Ratings
    4% above category average
    Case management00 Ratings8.31085 Ratings
    Call center management00 Ratings7.7927 Ratings
    Help desk management00 Ratings8.1993 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Custify and HubSpot CRM
    Feature
    Custify
    -
    Ratings
    HubSpot CRM
    8.9
    1513 Ratings
    14% above category average
    Lead management00 Ratings8.91439 Ratings
    Email marketing00 Ratings8.91452 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Custify and HubSpot CRM
    Feature
    Custify
    -
    Ratings
    HubSpot CRM
    8.1
    1567 Ratings
    5% above category average
    Task management00 Ratings8.31510 Ratings
    Billing and invoicing management00 Ratings7.8804 Ratings
    Reporting00 Ratings8.31403 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Custify and HubSpot CRM
    Feature
    Custify
    -
    Ratings
    HubSpot CRM
    8.2
    1538 Ratings
    7% above category average
    Forecasting00 Ratings8.01220 Ratings
    Pipeline visualization00 Ratings8.51475 Ratings
    Customizable reports00 Ratings8.31432 Ratings
    Customization
    Comparison of Customization features of Custify and HubSpot CRM
    Feature
    Custify
    -
    Ratings
    HubSpot CRM
    8.0
    1470 Ratings
    5% above category average
    Custom fields00 Ratings8.81450 Ratings
    Custom objects00 Ratings8.71269 Ratings
    Scripting environment00 Ratings6.3132 Ratings
    API for custom integration00 Ratings8.41045 Ratings
    Social CRM
    Comparison of Social CRM features of Custify and HubSpot CRM
    Feature
    Custify
    -
    Ratings
    HubSpot CRM
    8.0
    984 Ratings
    6% above category average
    Social data00 Ratings8.0972 Ratings
    Social engagement00 Ratings8.1960 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Custify and HubSpot CRM
    Feature
    Custify
    -
    Ratings
    HubSpot CRM
    8.1
    1102 Ratings
    7% above category average
    Marketing automation00 Ratings8.41104 Ratings
    Compensation management00 Ratings7.8728 Ratings
    Platform
    Comparison of Platform features of Custify and HubSpot CRM
    Feature
    Custify
    -
    Ratings
    HubSpot CRM
    7.9
    1293 Ratings
    4% above category average
    Mobile access00 Ratings7.91302 Ratings
    Best Alternatives
    CustifyHubSpot CRM
    Small Businesses
    ClientSuccess
    Score6 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    ChurnZero
    Score7.9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Gainsight CS
    Score8.8 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CustifyHubSpot CRM
    Likelihood to Recommend
    9.0
    (11 ratings)
    8.6
    (1771 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.9
    (32 ratings)
    Usability
    9.0
    (2 ratings)
    8.4
    (1619 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Performance
    -
    (0 ratings)
    6.4
    (1 ratings)
    Support Rating
    9.0
    (2 ratings)
    10.0
    (25 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (9 ratings)
    Configurability
    -
    (0 ratings)
    4.5
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.5
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    User Testimonials
    CustifyHubSpot CRM
    Likelihood to Recommend
    Custify
    Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
    Read full review
    HubSpot
    I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
    Incentivized
    Read full review
    Pros
    Custify
    • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
    • Getting multiple health scores and trends on one screen.
    Read full review
    HubSpot
    • With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
    • With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.
    Incentivized
    Read full review
    Cons
    Custify
    • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
    • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
    Read full review
    HubSpot
    • The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
    • In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
    • I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
    • Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
    Incentivized
    Read full review
    Likelihood to Renew
    Custify
    No answers on this topic
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
    Read full review
    Usability
    Custify
    I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
    Incentivized
    Read full review
    HubSpot
    There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
    Incentivized
    Read full review
    Support Rating
    Custify
    Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
    Read full review
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    Implementation Rating
    Custify
    No answers on this topic
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
    Read full review
    Alternatives Considered
    Custify
    This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
    Read full review
    HubSpot
    Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
    Incentivized
    Read full review
    Return on Investment
    Custify
    • Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
    Read full review
    HubSpot
    • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
    • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
    • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
    Incentivized
    Read full review
    ScreenShots

    Custify Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.