Custify vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Custify
Score 9.5 out of 10
Small Businesses (1-50 employees)
Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
CustifyHubSpot CRM
Editions & Modules
No answers on this topic
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
CustifyHubSpot CRM
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CustifyHubSpot CRM
Considered Both Products
Custify
Chose Custify
Hubspot is defintiely more robust in what you can do with it, but Custify is great for customer success specific activities. We do use hubspot in line with custify, but we wouldn't be able to use one without the other. Custify can measure some product engagement metrics that …
HubSpot CRM

No answer on this topic

Top Pros
Top Cons
Features
CustifyHubSpot CRM
Security
Comparison of Security features of Product A and Product B
Custify
7.0
11 Ratings
22% below category average
HubSpot CRM
8.4
1276 Ratings
1% above category average
Role-based user permissions7.011 Ratings8.51214 Ratings
Single sign-on capability00 Ratings8.41139 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Custify
8.0
11 Ratings
7% below category average
HubSpot CRM
-
Ratings
API8.011 Ratings00 Ratings
Integration with Salesforce.com8.01 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Custify
9.0
11 Ratings
3% above category average
HubSpot CRM
-
Ratings
Product usage9.011 Ratings00 Ratings
Help desk / support tickets9.11 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Custify
8.3
11 Ratings
0% below category average
HubSpot CRM
-
Ratings
NPS surveys8.01 Ratings00 Ratings
Sponsor tracking8.02 Ratings00 Ratings
Customer profiles8.011 Ratings00 Ratings
Automated workflow9.011 Ratings00 Ratings
Internal collaboration7.011 Ratings00 Ratings
Customer health scoring9.011 Ratings00 Ratings
Customer segmentation9.011 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Custify
9.0
11 Ratings
9% above category average
HubSpot CRM
-
Ratings
Customer health trends9.011 Ratings00 Ratings
Engagement analytics9.011 Ratings00 Ratings
Dashboards9.03 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Custify
-
Ratings
HubSpot CRM
7.9
1547 Ratings
3% above category average
Customer data management / contact management00 Ratings8.61495 Ratings
Workflow management00 Ratings8.31461 Ratings
Territory management00 Ratings6.4184 Ratings
Opportunity management00 Ratings8.21398 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.41504 Ratings
Contract management00 Ratings8.0185 Ratings
Quote & order management00 Ratings7.41014 Ratings
Interaction tracking00 Ratings8.31450 Ratings
Channel / partner relationship management00 Ratings7.8186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Custify
-
Ratings
HubSpot CRM
7.4
1025 Ratings
1% below category average
Case management00 Ratings7.3955 Ratings
Call center management00 Ratings7.6823 Ratings
Help desk management00 Ratings7.3875 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Custify
-
Ratings
HubSpot CRM
8.4
1364 Ratings
11% above category average
Lead management00 Ratings8.41286 Ratings
Email marketing00 Ratings8.51296 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Custify
-
Ratings
HubSpot CRM
7.6
1413 Ratings
0% above category average
Task management00 Ratings8.01355 Ratings
Billing and invoicing management00 Ratings6.9699 Ratings
Reporting00 Ratings7.71250 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Custify
-
Ratings
HubSpot CRM
7.8
1380 Ratings
2% above category average
Forecasting00 Ratings7.51082 Ratings
Pipeline visualization00 Ratings8.21308 Ratings
Customizable reports00 Ratings7.81271 Ratings
Customization
Comparison of Customization features of Product A and Product B
Custify
-
Ratings
HubSpot CRM
7.4
1318 Ratings
2% below category average
Custom fields00 Ratings8.01291 Ratings
Custom objects00 Ratings7.81119 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings7.6912 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Custify
-
Ratings
HubSpot CRM
7.2
869 Ratings
1% below category average
Social data00 Ratings7.3852 Ratings
Social engagement00 Ratings7.2841 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Custify
-
Ratings
HubSpot CRM
7.6
977 Ratings
6% above category average
Marketing automation00 Ratings7.7970 Ratings
Compensation management00 Ratings7.5632 Ratings
Platform
Comparison of Platform features of Product A and Product B
Custify
-
Ratings
HubSpot CRM
7.9
1162 Ratings
5% above category average
Mobile access00 Ratings7.91162 Ratings
Best Alternatives
CustifyHubSpot CRM
Small Businesses
Intercom
Intercom
Score 8.7 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Cisco Webex Experience Management (discontinued)
Cisco Webex Experience Management (discontinued)
Score 8.8 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CustifyHubSpot CRM
Likelihood to Recommend
9.0
(11 ratings)
8.4
(1590 ratings)
Likelihood to Renew
-
(0 ratings)
9.8
(29 ratings)
Usability
9.0
(2 ratings)
8.3
(1444 ratings)
Support Rating
9.0
(2 ratings)
7.0
(23 ratings)
Implementation Rating
-
(0 ratings)
7.9
(8 ratings)
User Testimonials
CustifyHubSpot CRM
Likelihood to Recommend
Custify
Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
Read full review
HubSpot
In my last position at a SAAS company, I used Salesforce and HATED IT. It was so clunky, and when I used HubSpot, it was like a breath of fresh air. Any company that does customer interactions and sales needs Hubspot. There is a TON of room for customization, which is AMAZING. I don't see anywhere that it wouldn't be a good fit.
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Pros
Custify
  • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
  • Getting multiple health scores and trends on one screen.
Read full review
HubSpot
  • It tracks emails including opens, clicks, and keeps a great log.
  • I love how they give you options to build your own reports as well as some templated reports as well.
  • It creates an easy way to work with your colleagues even if its remote positions.
Read full review
Cons
Custify
  • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
  • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
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HubSpot
  • Pricing - HubSpot offers a number of great features in the free version however the paid options can be pricey.
  • The free version could do with more options in some of the additional areas such as the marketing platform. Although there are some options included, they are very limited.
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Likelihood to Renew
Custify
No answers on this topic
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
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Usability
Custify
I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
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HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
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Support Rating
Custify
Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
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HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Implementation Rating
Custify
No answers on this topic
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Alternatives Considered
Custify
This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
Read full review
HubSpot
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par. Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes. comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
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Return on Investment
Custify
  • Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
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HubSpot
  • Automation helps to save time so that we can reach out to more prospecting or save time that can be spent on more strategic sales tasks like deal management
  • Visibility/collaboration helps connect marketing and sales efforts vs them being siloed
  • Connection with salesforce helps us to get more out of our CRM spend as we have valuable data insights coming from Hubspot
Read full review
ScreenShots

Custify Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.