Demandbase One vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 7.7 out of 10
Small Businesses (1-50 employees)
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.N/A
Salesforce Sales Cloud
Score 8.7 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month
Pricing
Demandbase OneSalesforce Sales Cloud
Editions & Modules
No answers on this topic
Starter
$25.00
per month per user
Professional
$80.00
per month per user
Enterprise
$165.00
per month per user
Unlimited
$330.00
per month per user
Agentforce 1 Sales
$550
per month per user
Offerings
Pricing Offerings
Demandbase OneSalesforce Sales Cloud
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
Demandbase OneSalesforce Sales Cloud
Considered Both Products
Demandbase One
Chose Demandbase One
I have only used Demandbase One so far, but I have heard from other colleagues that they prefer this tool over other tools they have used in the past. The only comparison I can make is doing it manually, which makes a massive difference, so I recommend a tool like Demandbase.
Chose Demandbase One
I'm not sure what other products our marketing team has evaluated or currently uses, but we are also using Drift for insight into website activity and live chats. They're similar in that you can track engagement but I've found the reports are a little more finicky. They also …
Chose Demandbase One
I like Demandbase better then Bullhorn. Demandbase is alot more user friendly.
Chose Demandbase One
Similar but I find the email digests more useful.
The chrome extensions stack up fairly evenly against each other.
Chose Demandbase One
Demandbase One is much more of a true ABM tool. Apollo is more helpful in finding customer data and contact information.
Chose Demandbase One
I'm not sure about current feature set, but will reevaluate in October. It seemed more algorithmic than the Demandbase One set-up process.
Chose Demandbase One
I have used Marketo much longer and know how to do a lot more in that platform so I prefer that more at the moment but am willing to grow in my knowledge/ use if I can understand more how to better utilize Demandbase and be more cost effective and efficient.
Chose Demandbase One
Truly, I have not used anything super similar to Demandbase One, which maybe is why I am so blown away by the services. I have not used a platform that truly shows who is interested and backs it up with reliable information. At my past B2B tech company, there was some sort of …
Chose Demandbase One
Back then it had an attribution module, but it was sunset
Chose Demandbase One
Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we …
Chose Demandbase One
Its the leader in the Forrester Wave for a reason.
Chose Demandbase One
I have used Engagio (earlier version of Demandbase) before we began using the updated version. We have an internal tool that we've used to help with the intent to buy data. The tool lets us know who is searching for similar products to ours and scores how likely they are to …
Chose Demandbase One
Zoom info and Sales Navigator have been used as well as Marketo.
Chose Demandbase One
ZoomInfo has begun to offer similar tools but also provided data purchasing. Demandbase is much more focused on intent-based marketing and advertising than ZoomInfo. I do not believe that the two products fit the same niche entirely, but it appears that intent-based information …
Chose Demandbase One
We have reviewed over half a dozen ABM Platform companies but Demandbase stood out the most because their platform is intuitive and many of our business partners recommended them. After seeing a few demos from Demandbase, we were confident that we were making the right choice. …
Chose Demandbase One
I have heard that some companies use Bizo to do similar types of research/targeting, but I have not worked with them much. I believe they have a more ad-network model vs. the IP lookup method employed by Demandbase.
Salesforce Sales Cloud
Chose Salesforce Sales Cloud
The ability to manage your entire marketing universe, the ability to add on (data.com, social.com, pardot) the entire marketing cloud is so powerful.
Features
Demandbase OneSalesforce Sales Cloud
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
6.2
43 Ratings
18% below category average
Salesforce Sales Cloud
-
Ratings
Automated routing and prioritization6.636 Ratings00 Ratings
Customer interaction histories6.640 Ratings00 Ratings
Syndicated content4.43 Ratings00 Ratings
Personalization6.336 Ratings00 Ratings
Engagement data tracking7.043 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
6.8
29 Ratings
12% below category average
Salesforce Sales Cloud
-
Ratings
Ad campaign creation7.427 Ratings00 Ratings
Display advertising7.127 Ratings00 Ratings
Contextual advertising6.622 Ratings00 Ratings
Social advertising6.123 Ratings00 Ratings
Ad reporting and analytics6.628 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
7.0
45 Ratings
10% below category average
Salesforce Sales Cloud
-
Ratings
Standard visitor segmentation7.145 Ratings00 Ratings
Behavioral visitor segmentation6.843 Ratings00 Ratings
ABM sales intelligence7.043 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
7.2
46 Ratings
3% below category average
Salesforce Sales Cloud
-
Ratings
3rd party intent signals7.342 Ratings00 Ratings
Downstream intent signals6.742 Ratings00 Ratings
Account identification7.446 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
6.9
39 Ratings
13% below category average
Salesforce Sales Cloud
-
Ratings
Automated workflow & orchestration6.939 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Demandbase One
-
Ratings
Salesforce Sales Cloud
8.2
264 Ratings
6% above category average
Customer data management / contact management00 Ratings9.0264 Ratings
Workflow management00 Ratings8.3255 Ratings
Territory management00 Ratings7.8207 Ratings
Opportunity management00 Ratings8.8256 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.2241 Ratings
Contract management00 Ratings7.8212 Ratings
Quote & order management00 Ratings7.9195 Ratings
Interaction tracking00 Ratings8.3226 Ratings
Channel / partner relationship management00 Ratings8.0187 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Demandbase One
-
Ratings
Salesforce Sales Cloud
7.9
101 Ratings
3% above category average
Case management00 Ratings8.199 Ratings
Call center management00 Ratings7.880 Ratings
Help desk management00 Ratings7.784 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Demandbase One
-
Ratings
Salesforce Sales Cloud
8.4
241 Ratings
9% above category average
Lead management00 Ratings8.6236 Ratings
Email marketing00 Ratings8.2203 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Demandbase One
-
Ratings
Salesforce Sales Cloud
8.1
245 Ratings
6% above category average
Task management00 Ratings8.2234 Ratings
Billing and invoicing management00 Ratings7.676 Ratings
Reporting00 Ratings8.4198 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Demandbase One
-
Ratings
Salesforce Sales Cloud
8.3
258 Ratings
9% above category average
Forecasting00 Ratings8.0226 Ratings
Pipeline visualization00 Ratings8.2245 Ratings
Customizable reports00 Ratings8.6255 Ratings
Customization
Comparison of Customization features of Product A and Product B
Demandbase One
-
Ratings
Salesforce Sales Cloud
8.7
249 Ratings
13% above category average
Custom fields00 Ratings8.9247 Ratings
Custom objects00 Ratings8.8236 Ratings
Scripting environment00 Ratings8.6175 Ratings
API for custom integration00 Ratings8.6206 Ratings
Security
Comparison of Security features of Product A and Product B
Demandbase One
-
Ratings
Salesforce Sales Cloud
8.9
250 Ratings
6% above category average
Single sign-on capability00 Ratings9.0218 Ratings
Role-based user permissions00 Ratings8.8222 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Demandbase One
-
Ratings
Salesforce Sales Cloud
8.3
158 Ratings
11% above category average
Social data00 Ratings8.4156 Ratings
Social engagement00 Ratings8.2154 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Demandbase One
-
Ratings
Salesforce Sales Cloud
8.2
214 Ratings
10% above category average
Marketing automation00 Ratings8.2210 Ratings
Compensation management00 Ratings8.1144 Ratings
Platform
Comparison of Platform features of Product A and Product B
Demandbase One
-
Ratings
Salesforce Sales Cloud
7.5
229 Ratings
0% below category average
Mobile access00 Ratings7.5229 Ratings
Best Alternatives
Demandbase OneSalesforce Sales Cloud
Small Businesses
Dealfront
Dealfront
Score 8.9 out of 10
Salesmate
Salesmate
Score 9.9 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.6 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.6 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Demandbase OneSalesforce Sales Cloud
Likelihood to Recommend
6.8
(219 ratings)
8.7
(395 ratings)
Likelihood to Renew
8.0
(30 ratings)
9.9
(58 ratings)
Usability
7.4
(88 ratings)
8.5
(121 ratings)
Availability
7.0
(2 ratings)
9.8
(27 ratings)
Performance
7.3
(2 ratings)
9.0
(18 ratings)
Support Rating
10.0
(50 ratings)
8.6
(92 ratings)
In-Person Training
6.0
(1 ratings)
7.9
(11 ratings)
Online Training
9.9
(2 ratings)
9.1
(15 ratings)
Implementation Rating
10.0
(11 ratings)
1.6
(18 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.8
(9 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.7
(54 ratings)
Professional Services
-
(0 ratings)
9.3
(8 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Demandbase OneSalesforce Sales Cloud
Likelihood to Recommend
Demandbase
Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM
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Salesforce
Salesforce Sales Cloud is an intuitive and easy-to-use platform. It is easy to customize this platform to meet the ever-changing business needs and requirements. It is easy to integrate with other platforms and offers incredible features that help businesses generate leads, automate their marketing processes, and collaborate effectively.
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Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
Salesforce
  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
Read full review
Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Salesforce
  • Sometimes setting up the interface can be overly complex.
  • Depending on what level of salesforce you are paying for, the SLA for their service team to respond can take a decent amount of time.
  • Wish there was more connection between the salesforce apps like service and sales.
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Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Salesforce
Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
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Reliability and Availability
Demandbase
Seems to always work.
Read full review
Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
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Performance
Demandbase
It's pretty fast.
Read full review
Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
Demandbase
She was fine, but we only had one session
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Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
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Salesforce
At our company, we use Salesforce and HubSpot. I personally like both for different reasons. Salesforce makes it easy to generate reports, keep track of dealer and customer information, tie customers to dealers, and is easy to use. However, I like HubSpot for the marketing features. I think HubSpot has easier-to-use workflows and email creations.
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Contract Terms and Pricing Model
Demandbase
No answers on this topic
Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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Scalability
Demandbase
No answers on this topic
Salesforce
Salesforce Sales Cloud is highly scalable and designed to accommodate the needs of businesses of all sizes, from small startups to large enterprises. It offers flexible subscription models and can easily scale up or down based on the organization's requirements. Whether a company is expanding its sales team, increasing its customer base, or adding new features and functionalities, Sales Cloud can adapt to support growth without sacrificing performance or reliability. Additionally, Salesforce's cloud-based architecture ensures that users have access to resources and capabilities as needed, making it a highly scalable solution for organizations looking to automate customer relationship management at scale.
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Professional Services
Demandbase
No answers on this topic
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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Return on Investment
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
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Salesforce
  • The inbox feature allows me to see when the customer opens my email, and hence a timely follow-up could result in a higher response rate.
  • The mobile app allows users to gain access to leads and customer contacts on the go, which increases sales team productivity and enhances customer conversations.
  • The reports of the notes on the account level are not working, which is causing manual work in the weekly report to leadership.
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ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of

Salesforce Sales Cloud Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of