Demandbase One vs. TrustRadius for Vendors

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.N/A
TrustRadius for Vendors
Score 8.5 out of 10
N/A
Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.
$30,000
per year
Pricing
Demandbase OneTrustRadius for Vendors
Editions & Modules
No answers on this topic
Customer Voice
Starting at $30,000 (multi-year discount available)
per year per product
Offerings
Pricing Offerings
Demandbase OneTrustRadius for Vendors
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.Multi-year discount available
More Pricing Information
Community Pulse
Demandbase OneTrustRadius for Vendors
Features
Demandbase OneTrustRadius for Vendors
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
6.2
43 Ratings
18% below category average
TrustRadius for Vendors
-
Ratings
Automated routing and prioritization6.636 Ratings00 Ratings
Customer interaction histories6.640 Ratings00 Ratings
Syndicated content4.53 Ratings00 Ratings
Personalization6.336 Ratings00 Ratings
Engagement data tracking7.043 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
6.8
29 Ratings
12% below category average
TrustRadius for Vendors
-
Ratings
Ad campaign creation7.427 Ratings00 Ratings
Display advertising7.127 Ratings00 Ratings
Contextual advertising6.622 Ratings00 Ratings
Social advertising6.123 Ratings00 Ratings
Ad reporting and analytics6.628 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
7.0
45 Ratings
10% below category average
TrustRadius for Vendors
-
Ratings
Standard visitor segmentation7.145 Ratings00 Ratings
Behavioral visitor segmentation6.843 Ratings00 Ratings
ABM sales intelligence7.043 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
7.2
46 Ratings
3% below category average
TrustRadius for Vendors
-
Ratings
3rd party intent signals7.342 Ratings00 Ratings
Downstream intent signals6.742 Ratings00 Ratings
Account identification7.446 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
6.9
39 Ratings
13% below category average
TrustRadius for Vendors
-
Ratings
Automated workflow & orchestration6.939 Ratings00 Ratings
Best Alternatives
Demandbase OneTrustRadius for Vendors
Small Businesses
Dealfront
Dealfront
Score 8.8 out of 10
SourceForge
SourceForge
Score 9.2 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.5 out of 10
SourceForge
SourceForge
Score 9.2 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.5 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Demandbase OneTrustRadius for Vendors
Likelihood to Recommend
6.8
(219 ratings)
8.5
(272 ratings)
Likelihood to Renew
8.2
(30 ratings)
8.5
(11 ratings)
Usability
7.4
(88 ratings)
9.9
(16 ratings)
Availability
7.0
(2 ratings)
-
(0 ratings)
Performance
7.3
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(50 ratings)
6.2
(92 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.9
(2 ratings)
-
(0 ratings)
Implementation Rating
10.0
(11 ratings)
9.1
(5 ratings)
Ease of integration
10.0
(1 ratings)
9.1
(4 ratings)
Vendor post-sale
10.0
(1 ratings)
9.1
(7 ratings)
Vendor pre-sale
9.0
(1 ratings)
9.1
(7 ratings)
User Testimonials
Demandbase OneTrustRadius for Vendors
Likelihood to Recommend
Demandbase
Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM
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TrustRadius
The level of support we've gotten from TrustRadius is where it earns an 8. I do think the badges are too easy to earn and there are so many categories that they lose a bit of weight when everyone has them. It would also be very nice if there were more information regarding ratings & reviews and how they are weighted toward the overall rating.
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Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
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TrustRadius
  • Actively working with us to generate reviews
  • Actively working with us to showcase the reviews we get
  • Actively presenting us to the market by featuring us on special pages such as Vector Databases — and on the TrustRadius home page
  • Professional team providing us with services — but also colleagues and friends
  • We needed better ways to sort our reviews for score and recency, and TrustRadius for Vendors helped us get there
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Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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TrustRadius
  • Due to TrustRadius reviews being a bit lengthy, I think it can hinder response volume.
  • While not a major issue, it would be nice to have a TrustRadius Slack/chat integration where I could quickly reach my reps. That being said, my reps already have a great response time!
  • It would be nice if I could run a report on how my company's competitors are performing on TrustRadius for Vendors.
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Likelihood to Renew
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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TrustRadius
We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful
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Usability
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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TrustRadius
It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs
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Reliability and Availability
Demandbase
Seems to always work.
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TrustRadius
No answers on this topic
Performance
Demandbase
It's pretty fast.
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TrustRadius
No answers on this topic
Support Rating
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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TrustRadius
Many of our ongoing comms have been automated or moved to an office-hours model, so we don't get much support from our accounts team. In comparison, there are other review vendors we work with with whom we are much more likely to expand, given their ongoing support and the insights they share. Overall, I feel the customer support team should be more hands-on and strategic, as there could be opportunities to upsell and expand with customers who are being missed.
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In-Person Training
Demandbase
She was fine, but we only had one session
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TrustRadius
No answers on this topic
Online Training
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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TrustRadius
No answers on this topic
Implementation Rating
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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TrustRadius
My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.
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Alternatives Considered
Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
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TrustRadius
We are also working with G2 and I consider the platforms complementing each other. With TrustRadius for Vendors we collect complex review content reflecting attribute ratings of our products, different use cases and deployments our clients experiment, reviewers sentiments. Using quotes tagging and Chrome Extension feature we can map the most relevant reviews to the right audience, messaging or industry. The vendor portal has multiple selections available, for me it is very important to be able to check only with a click the number of ratings or the number of reviews for different date range or to check if my product is qualified for next awards.
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Return on Investment
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
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TrustRadius
  • We can't necessarily track ROI on this, but TrustRadius for Vendors has definitely influenced many buyers at some point in their purchasing journey.
  • Webhooks would help us track some of the above & when we get them set up, I'm sure we'll see many new leads coming in.
  • We just signed on for Buyer Intent, so we will be able to speak on this later on.
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ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of