TrustRadius

dirico.io vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
dirico.io
Score 0.0 out of 10
N/A
dirico.io is designed to improve cross-departmental and cross-location collaboration in marketing and communication teams, and bring all important content marketing tasks into one platform. The platform consists of different modules that can be individually put together: Content Strategy Dashboard Inspiration Idea Management Topic Planning Editorial Planning Editorial Calendar Social Media Publishing Event…
$784
5 users, 2 channels, 1 team
Sprinklr Marketing
Score 7.2 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
dirico.ioSprinklr Marketing
Editions & Modules
Basic
$784.00
5 users, 2 channels, 1 team
Professional
Get a quote
10 users, 5 channels, 3 teams
Enterprise
Get a quote
30 users, 10 channels, 5 teams
No answers on this topic
Offerings
Pricing Offerings
dirico.ioSprinklr Marketing
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
dirico.ioSprinklr Marketing
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
dirico.ioSprinklr Marketing
Content Creation
Comparison of Content Creation features of Product A and Product B
dirico.io
-
Ratings
Sprinklr Marketing
7.0
6 Ratings
14% below category average
Ideation00 Ratings5.03 Ratings
Approval workflows00 Ratings5.04 Ratings
Content collaboration00 Ratings8.25 Ratings
Content calendar00 Ratings9.65 Ratings
Network for content licensing/production00 Ratings7.31 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
dirico.io
-
Ratings
Sprinklr Marketing
8.0
6 Ratings
1% below category average
Content hub00 Ratings9.14 Ratings
Forms / Gated content00 Ratings5.52 Ratings
Embedded CTAs00 Ratings9.12 Ratings
Content distribution00 Ratings7.36 Ratings
Content promotion00 Ratings8.15 Ratings
Content automation00 Ratings9.14 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
dirico.io
-
Ratings
Sprinklr Marketing
8.5
7 Ratings
8% above category average
Audience profiling and targeting00 Ratings8.17 Ratings
Closed-loop tracking and reporting00 Ratings8.56 Ratings
Content performance analytics00 Ratings9.67 Ratings
Campaign optimization dashboard00 Ratings7.75 Ratings
Competitive analytics00 Ratings8.56 Ratings
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dirico.ioSprinklr Marketing
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User Ratings
dirico.ioSprinklr Marketing
Likelihood to Recommend
-
(0 ratings)
7.0
(16 ratings)
Support Rating
-
(0 ratings)
8.0
(16 ratings)
User Testimonials
dirico.ioSprinklr Marketing
Likelihood to Recommend
dirico.io
No answers on this topic
Sprinklr
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Verified User
Anonymous
Read full review
Pros
dirico.io
No answers on this topic
Sprinklr
  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Alissa Calomino | TrustRadius Reviewer
Alissa Calomino
Senior Business Solutions Owner for Marketing Technology
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Cons
dirico.io
No answers on this topic
Sprinklr
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Corey Walker | TrustRadius Reviewer
Corey Walker
Marketing Specialist
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Support Rating
dirico.io
No answers on this topic
Sprinklr
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Verified User
Anonymous
Read full review
Alternatives Considered
dirico.io
No answers on this topic
Sprinklr
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Robert Lange | TrustRadius Reviewer
Robert Lange
Head of Paid Media & Social Media Consultant, Strategist
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Return on Investment
dirico.io
No answers on this topic
Sprinklr
  • Time saved on reporting: no need to request any reports from social media agencies anymore
  • Time saved on optimisations thanks to AI optimisations available on the platform
  • Increased team collaboration: local users have visibility on the best performing content across all the markets
Verified User
Anonymous
Read full review
ScreenShots

dirico.io Screenshots

Screenshot of The core of dirico.io: Our editorial calender This is where all activities come together: campaigns, events, topics, stories, editorial content and tasks. Extensive filter options allow a clear overview.Screenshot of The editorial calender offers both, overview and details By hovering over a content piece, a more detailed view is opened showing title, text and attachments.Screenshot of The editorial plan offers the possibility to edit content easily Edit content right away - using the inline editing. Alternatively open the content detail view and use our real-time collaboration features to finalize the content with your colleagues.Screenshot of Stay inspired at any time with our integrated RSS reader In the inspiration module you can subscribe to relevant RSS feeds - from our database or manually. External articles appear automatically in dirico.io. With one click you can create an idea or content from articles.Screenshot of Digital asset management at its best Organize photos, videos, and other file formats in the Media Library. You can edit photos using a built-in photo editor. A full-text search and filter options help you find your way around.