D&B Hoovers vs Meltwater Media Intelligence Platform

• Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
• It was great for finding a more complete picture of the companies history.
• It was helpful for piecing together contact information for people you may not have known worked there.

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• Up to date contact information. It is actually relevant and active info, not always the case with others.
• The user interface is better than most tools. While not perfect, it's pretty easy to figure out how to get what you want.
• Their support is excellent. Anytime I've needed help I can call, but better than this, they proactively call and assist.

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• Much of the data on this platform is stale or inaccurate when it comes to identifying company contacts. We determined that there is about a 70% accuracy in any given data set. This is in stark contrast to the 90% or better that the D&B sales rep sold us on.
• Customer service is terrible here when you have any kind of complaint. In our experience, they escalated our issue (poor data quality and a request for a refund or termination of our contract) to a manager who never bothered to return any emails or calls.
• You pay (heavily) for exporting data outside of their system. If you're not able or willing to pay for exports, the interface they have for just viewing the data in grid format is clunky and inefficient.

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• The dashboards are not user-friendly, customizable (color, font size, etc), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
• Paywalls for certain publications connected to who-knows-what DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
• TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.

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• This software has paid for itself three times over in the first sale made by using their b2b leads.
• This software is the difference between casually growing your business and scaling at a rate that is not generally thought to be possible. Of coarse you still have to put in the effort to make the sales but the accuracy of the leads saves time and money.
• This software gives filtered results when searching for a target prospect or market and will provide leads that other software will not have in their database. This is the most elite b2b lead generation software on the market, period.

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• It has had an overall positive ROI in terms of managing the media relations component of the communications department. It makes cultivating relationships with valuable media contacts very seamless.
• Also has had a positive ROI in allowing us to show clients and customers all the hype HMSHost is receiving in the media and show that we are growing.

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