D&B Hoovers vs. Meltwater Media Intelligence Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.3 out of 10
N/A
Avention delivers sales intelligence data for millions of companies globally.N/A
Meltwater Media Intelligence Platform
Score 7.4 out of 10
N/A
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
Pricing
D&B HooversMeltwater Media Intelligence Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversMeltwater Media Intelligence Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
D&B HooversMeltwater Media Intelligence Platform
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
7.9
59 Ratings
1% above category average
Meltwater Media Intelligence Platform
-
Ratings
Advanced search8.056 Ratings00 Ratings
Identification of new leads7.453 Ratings00 Ratings
List quality7.857 Ratings00 Ratings
List upload/download8.354 Ratings00 Ratings
Ideal customer targeting7.650 Ratings00 Ratings
Load time/data access8.156 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
7.7
59 Ratings
1% below category average
Meltwater Media Intelligence Platform
-
Ratings
Contact information6.755 Ratings00 Ratings
Company information8.258 Ratings00 Ratings
Industry information8.259 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
7.5
57 Ratings
2% below category average
Meltwater Media Intelligence Platform
-
Ratings
Lead qualification process6.438 Ratings00 Ratings
Smart lists and recommendations6.645 Ratings00 Ratings
Salesforce integration8.333 Ratings00 Ratings
Company/business profiles8.653 Ratings00 Ratings
Alerts and reminders7.340 Ratings00 Ratings
Data hygiene7.345 Ratings00 Ratings
Automatic data refresh7.241 Ratings00 Ratings
Tags7.534 Ratings00 Ratings
Filters and segmentation7.945 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
8.8
23 Ratings
11% above category average
Meltwater Media Intelligence Platform
-
Ratings
Sales email templates10.07 Ratings00 Ratings
Append emails to records7.623 Ratings00 Ratings
Best Alternatives
D&B HooversMeltwater Media Intelligence Platform
Small Businesses
Lead411
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Score 9.5 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.6 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.5 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.6 out of 10
Enterprises
Pobuca
Pobuca
Score 8.7 out of 10
Cision Communications Cloud
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B HooversMeltwater Media Intelligence Platform
Likelihood to Recommend
8.3
(63 ratings)
7.5
(70 ratings)
Likelihood to Renew
9.3
(6 ratings)
8.0
(9 ratings)
Usability
10.0
(2 ratings)
2.2
(3 ratings)
Availability
10.0
(3 ratings)
10.0
(2 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(5 ratings)
7.9
(35 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
10.0
(2 ratings)
6.1
(4 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
D&B HooversMeltwater Media Intelligence Platform
Likelihood to Recommend
Dun & Bradstreet
D and B hoovers are best suited when you want to target companies based on their revenue, employee strength, location, and the kind of business the company is doing, this helps to make a cohort and find companies that are most likely to buy you products or services. However, D & B hoovers has some scope for improvement when it comes to getting details of individual decision-makers in those companies. It's not bad but can improve.
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Meltwater
Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
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Pros
Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
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Meltwater
  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
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Cons
Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
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Meltwater
  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
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Likelihood to Renew
Dun & Bradstreet
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
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Meltwater
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
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Usability
Dun & Bradstreet
Because it's easy to use
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Meltwater
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
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Reliability and Availability
Dun & Bradstreet
Always available on desktop or mobile.
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Meltwater
No answers on this topic
Performance
Dun & Bradstreet
Meets our needs
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Meltwater
No answers on this topic
Support Rating
Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Meltwater
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
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In-Person Training
Dun & Bradstreet
No answers on this topic
Meltwater
Again, really in-depth and helpful for a program that is really easy to use.
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Online Training
Dun & Bradstreet
No answers on this topic
Meltwater
Walked step by step through program. Very informative on a program that doesn't require much training.
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Implementation Rating
Dun & Bradstreet
I was not part of the implementation as that stayed with Dev team.
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Meltwater
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
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Alternatives Considered
Dun & Bradstreet
While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a salesperson much easier.
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Meltwater
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
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Scalability
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
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Meltwater
No answers on this topic
Return on Investment
Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
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Meltwater
  • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
  • We utilize their tracking of media hits for our overall reporting to our clients.
  • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact results