Likelihood to Recommend
We’re running on a Single Page Application, so we were looking to partner with a technology vendor who can seamlessly integrate with SPA environments and allow us to dynamically modify, test, and personalize various elements on our app screens. Prior to Dynamic Yield, we were working with Optimizely and encountered huge challenges integrating with our SPA infrastructure.
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Intellimize has done a great job of targeting our highest trafficked pages. For a demand generation organization it helps provide a lot value for places like the homepage or various high value funnels. Where Intellimize falls short is where we have a specific technology stack that often causes issues for us being able to run tests at scale because some experiments break or fail to run. Please do yourself a favor and evaluate this tool with your development team before purchasing. Single Page Applications do have re-rendering issues given some experiments which lead to run-time issues that need to be heavily QA'd before launch. For teams that are ecommerce or have a typical technology stack (e.g. wordpress and static pages), then Intellimize will probably work without any issues.
Read full review Pros Provide fantastic support, both in relation to strategy/best practice and troubleshooting. An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use. The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective. Read full review CSM and Engineering resources are available with Intellimize and allows us to spend more time thinking about new ideas to implement. AI/Machine Learning allows winning personalizations to continually run or switch between variants for users that may convert better based on firmographic data The CSM is a wonderful collaborator and acts as a liaison between Intellimize's engineering team. With their help, I am able to better refine my own testing roadmap. Read full review Cons Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report Read full review No WYSIWIG Editor Limited to only 5 tests a week QA of larger tests that require heavier engineering effort can often run longer than a week and can block the already limited number of tests you can run Read full review Likelihood to Renew
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
Read full review Usability
Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
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Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
Read full review Alternatives Considered Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive. Monetate - Evaluated but their UI was hard to use. Read full review
Intellimize is a league above products like
. Simply having the support from an external engineering team gives your web team the freedom and bandwidth to do more. The level of support for
is entirely limited, especially if you're using the free version of that product, and I am skeptical of paying Google for the paid version of it since the largest value of the paid version of Optimize, is to simply run more tests.
has amazing heatmap and reporting, but severely lacks any Machine Learning or firmographic data. While their support is exceptional, it's not the same as having a dedicated CSM to help plan a roadmap. It's also helpful to note that
, and Intellimize have issues with single page applications. Static websites are likely to run entirely fine without issue.
Read full review Return on Investment Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits. Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature. Read full review Increased revenue Helped us build out many tests that had the impact of many years of learnings Contributed to more MQLs influenced Read full review ScreenShots Dynamic Yield Screenshots