Emplifi Social Marketing Cloud vs. Meta Business Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs. Data and Automated workflows: Emplifi unifies teams across social media marketing,…N/A
Meta Business Suite
Score 7.5 out of 10
N/A
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.N/A
Pricing
Emplifi Social Marketing CloudMeta Business Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Emplifi Social Marketing CloudMeta Business Suite
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA monthly billing contract is also available.
More Pricing Information
Community Pulse
Emplifi Social Marketing CloudMeta Business Suite
Considered Both Products
Emplifi Social Marketing Cloud
Chose Emplifi Social Marketing Cloud
In our view, Socialbakers does not have real competitors. It offers a comprehensive solution for social media analytics and publishing. After thorough market research, we concluded that we would only ask for a bid from Socialbakers.

Chose Emplifi Social Marketing Cloud
I inherited Simply Measured when I joined. It was a very clunky platform with Excel data outputs that would freeze my computer because they were so large.

One thing that I miss is a list of accounts that engaged with owned posts that were in those fairly large Excel files.
Meta Business Suite

No answer on this topic

Top Pros
Top Cons
Features
Emplifi Social Marketing CloudMeta Business Suite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Meta Business Suite
2.0
1 Ratings
117% below category average
Sentiment analysis00 Ratings2.01 Ratings
Broad channel coverage00 Ratings2.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Meta Business Suite
3.0
1 Ratings
90% below category average
Content planning and scheduling00 Ratings1.01 Ratings
Audience targeting00 Ratings5.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Meta Business Suite
2.0
1 Ratings
121% below category average
Customer interaction histories00 Ratings2.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Meta Business Suite
2.0
1 Ratings
117% below category average
Lead generation00 Ratings2.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Meta Business Suite
4.5
1 Ratings
54% below category average
Campaign success analytics00 Ratings6.01 Ratings
Real-time tracking00 Ratings3.01 Ratings
Best Alternatives
Emplifi Social Marketing CloudMeta Business Suite
Small Businesses
Growave
Growave
Score 9.4 out of 10
Publer
Publer
Score 9.7 out of 10
Medium-sized Companies
monday marketer
monday marketer
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Bazaarvoice
Bazaarvoice
Score 8.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Emplifi Social Marketing CloudMeta Business Suite
Likelihood to Recommend
9.2
(73 ratings)
2.5
(93 ratings)
Likelihood to Renew
9.1
(6 ratings)
9.9
(6 ratings)
Usability
7.3
(2 ratings)
10.0
(3 ratings)
Support Rating
9.5
(42 ratings)
10.0
(4 ratings)
Online Training
6.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
10.0
(4 ratings)
User Testimonials
Emplifi Social Marketing CloudMeta Business Suite
Likelihood to Recommend
Emplifi Inc
For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.
Read full review
Meta Platforms Inc
Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.
Read full review
Pros
Emplifi Inc
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
Read full review
Meta Platforms Inc
  • Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
  • They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
  • Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
  • Gives you placements and different ad types so you can get the most out of it.
  • Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
Read full review
Cons
Emplifi Inc
  • We would like to add more public profiles at no cost
  • In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
  • When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.
Read full review
Meta Platforms Inc
  • The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
  • Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
  • The constant emails from their sales team to "help you improve" your results are a little much.
Read full review
Likelihood to Renew
Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
Read full review
Meta Platforms Inc
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
Read full review
Usability
Emplifi Inc
In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
Read full review
Meta Platforms Inc
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
Read full review
Support Rating
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
Read full review
Meta Platforms Inc
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
Read full review
Online Training
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
Read full review
Meta Platforms Inc
No answers on this topic
Implementation Rating
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Read full review
Meta Platforms Inc
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath
Read full review
Alternatives Considered
Emplifi Inc
Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
Read full review
Meta Platforms Inc
Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.
Read full review
Return on Investment
Emplifi Inc
  • We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
  • We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.
Read full review
Meta Platforms Inc
  • I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
  • The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.
Read full review
ScreenShots

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC Suite