What users are saying about
23 Ratings
104 Ratings
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Score 7.7 out of 100
23 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Facebook Pages Manager

If you need to manage a Facebook Page, there is no alternative, so you're kind of stuck there. But just be prepared to sit and learn it. You can add and edit your Page pretty painlessly, but if you plan to do something a little more complicated such as run offers, create ads, assign roles, and more, just realize that it will take you some time to learn how to find and manage these tools, or you'll have to ask a friend or Google for answers.
Kristi Porter | TrustRadius Reviewer

Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Facebook Pages Manager
6.9
Tailwind
9.0
Boolean keyword searches
Facebook Pages Manager
6.9
Tailwind
9.5
Filtering out noise/spam
Facebook Pages Manager
6.0
Tailwind
8.6
Sentiment analysis
Facebook Pages Manager
7.2
Tailwind
8.7
Broad channel coverage
Facebook Pages Manager
7.3
Tailwind
9.2

Publishing

Facebook Pages Manager
7.5
Tailwind
9.2
Content planning and scheduling
Facebook Pages Manager
7.8
Tailwind
9.3
Audience targeting
Facebook Pages Manager
8.1
Tailwind
9.5
Content optimization
Facebook Pages Manager
7.4
Tailwind
8.8
Workflow management
Facebook Pages Manager
6.8
Tailwind
9.4

Engagement

Facebook Pages Manager
7.2
Tailwind
9.5
Automated routing and prioritization
Facebook Pages Manager
7.3
Tailwind
9.9
Customer interaction histories
Facebook Pages Manager
7.5
Tailwind
9.3
Bulk actions
Facebook Pages Manager
6.7
Tailwind
9.2

Marketing

Facebook Pages Manager
7.5
Tailwind
9.8
Lead generation
Facebook Pages Manager
7.5
Tailwind
9.6
Content marketing
Facebook Pages Manager
7.6
Tailwind
9.9
Paid media management
Facebook Pages Manager
7.4
Tailwind
9.9
Campaigns and promotions
Facebook Pages Manager
7.6
Tailwind
9.9

Channel coverage/integration

Facebook Pages Manager
7.4
Tailwind
8.5
Twitter
Facebook Pages Manager
7.3
Tailwind
Facebook
Facebook Pages Manager
9.3
Tailwind
LinkedIn
Facebook Pages Manager
6.3
Tailwind
Google+
Facebook Pages Manager
8.1
Tailwind
Instagram
Facebook Pages Manager
8.1
Tailwind
7.5
Pinterest
Facebook Pages Manager
6.4
Tailwind
9.6
YouTube
Facebook Pages Manager
6.5
Tailwind

Reporting/analytics

Facebook Pages Manager
7.5
Tailwind
9.7
Campaign success analytics
Facebook Pages Manager
8.0
Tailwind
10.0
Real-time tracking
Facebook Pages Manager
7.7
Tailwind
9.6
Competitor analysis
Facebook Pages Manager
6.7
Tailwind
9.5

Account management

Facebook Pages Manager
8.3
Tailwind
8.9
Role-based user permissions & privileges
Facebook Pages Manager
8.2
Tailwind
10.0
Mobile access
Facebook Pages Manager
8.4
Tailwind
7.9

Pros

Facebook Pages Manager

  • Pages Manager allows fans and followers to message your organization privately to resolve issues that may not be right for the public interface
  • Pages Manager gives you a insights into how content is performing, including paid content, in terms of reach and engagement.
Andy Fuller | TrustRadius Reviewer

Tailwind

  • Scheduling Pins on more than one Board across a time frame.
  • Scheduling Instagram posts at recommended times.
  • Using Smart Bio for links from Instagram directly to our website.
Anonymous | TrustRadius Reviewer

Cons

Facebook Pages Manager

  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
Venessa Pixton | TrustRadius Reviewer

Tailwind

  • I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Xavier Knight | TrustRadius Reviewer

Likelihood to Renew

Facebook Pages Manager

Facebook Pages Manager 10.0
Based on 1 answer
We cannot be without the software in our business; it is an indispensable tool for our market and in the future will be the software that will be used and used constantly by everyone .
Polivanio da Silva Camilo | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Usability

Facebook Pages Manager

No score
No answers yet
No answers on this topic

Tailwind

Tailwind 10.0
Based on 1 answer
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Anonymous | TrustRadius Reviewer

Support Rating

Facebook Pages Manager

Facebook Pages Manager 10.0
Based on 1 answer
When I needed it, it was quick and [my issue] was solved, but we know that it can always be time consuming due to the great demand in the service.
Polivanio da Silva Camilo | TrustRadius Reviewer

Tailwind

Tailwind 10.0
Based on 1 answer
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Facebook Pages Manager

Facebook Pages Manager is a lot more mobile-friendly in general if you're offering up stats at a meeting, talking to your CEO, or just curious to see how your post is performing over your lunch hour. It's also a lot more convenient when you're handling an above average level of interactions, say if you're sending out important info that will probably get responses. Having an app that it business Facebook only can be really helpful
Anonymous | TrustRadius Reviewer

Tailwind

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Joanna Knight | TrustRadius Reviewer

Return on Investment

Facebook Pages Manager

  • By helping our clients understand the quirks of Facebook, we have increased ROI by 70%. Our clients appreciate the insight and advice we have given them about managing their Facebook Pages.
  • Through word of mouth, on average we acquire 1-2 new clients per month. Considering that we are a niche firm, the returns are amazing.
Anonymous | TrustRadius Reviewer

Tailwind

  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Kate Knight | TrustRadius Reviewer

Pricing Details

Facebook Pages Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Facebook Pages Manager Editions & Modules

Additional Pricing Details

Tailwind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tailwind Editions & Modules

Edition
Pinterest Plus14.991
Instagram Plus14.991
Tailwind Create119.882
SmartLoop119.882
Tailwind Communities119.882
  1. per month
  2. billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Facebook Pages Manager
7.8
Tailwind
9.1

Likelihood to Renew

Facebook Pages Manager
10.0
Tailwind

Usability

Facebook Pages Manager
Tailwind
10.0

Support Rating

Facebook Pages Manager
10.0
Tailwind
10.0

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