What users are saying about
24 Ratings
Top Rated
283 Ratings
24 Ratings
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Score 7.4 out of 101
Top Rated
283 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

Falcon.io

Falcon is well suited for any organization looking to take control of several social media channels. Super flexible for content publishing, love it!
Carson Maddocks profile photo

Sprout Social

Do you just want to monitor, schedule, and get efficient reporting tools? Use Sprout Social or Hootsuite. If you want something more in depth into understanding your customers more, there are others out there that might be a little more expensive but could be worth every penny.
Wayne Pua profile photo

Feature Rating Comparison

Listening/monitoring

Falcon.io
6.5
Sprout Social
6.8
Boolean keyword searches
Falcon.io
6.3
Sprout Social
7.7
Filtering out noise/spam
Falcon.io
6.7
Sprout Social
7.3
Sentiment analysis
Falcon.io
5.4
Sprout Social
5.5
Broad channel coverage
Falcon.io
7.5
Sprout Social
6.9

Publishing

Falcon.io
6.9
Sprout Social
8.2
Content planning and scheduling
Falcon.io
6.3
Sprout Social
8.2
Audience targeting
Falcon.io
7.8
Sprout Social
8.2
Content optimization
Falcon.io
6.5
Sprout Social
7.8
Workflow management
Falcon.io
6.9
Sprout Social
8.4

Engagement

Falcon.io
7.6
Sprout Social
7.4
Automated routing and prioritization
Falcon.io
9.0
Sprout Social
6.3
Customer interaction histories
Falcon.io
7.8
Sprout Social
8.5
Bulk actions
Falcon.io
6.1
Sprout Social
7.3

Marketing

Falcon.io
7.9
Sprout Social
7.0
Lead generation
Falcon.io
7.6
Sprout Social
6.5
Content marketing
Falcon.io
7.3
Sprout Social
8.2
Paid media management
Falcon.io
9.6
Sprout Social
6.2
Campaigns and promotions
Falcon.io
7.1
Sprout Social
7.2

Channel coverage/integration

Falcon.io
8.3
Sprout Social
7.9
Twitter
Falcon.io
8.5
Sprout Social
9.1
Facebook
Falcon.io
7.9
Sprout Social
8.3
LinkedIn
Falcon.io
8.1
Sprout Social
7.5
Google+
Falcon.io
10.0
Sprout Social
6.7
Instagram
Falcon.io
6.4
Sprout Social
7.8
YouTube
Falcon.io
8.9
Sprout Social
8.0
Pinterest
Falcon.io
Sprout Social
8.0

Reporting/analytics

Falcon.io
5.7
Sprout Social
8.3
Campaign success analytics
Falcon.io
5.2
Sprout Social
8.2
Real-time tracking
Falcon.io
7.2
Sprout Social
8.9
Competitor analysis
Falcon.io
4.9
Sprout Social
7.7

Account management

Falcon.io
7.2
Sprout Social
8.0
Role-based user permissions & privileges
Falcon.io
8.7
Sprout Social
9.0
Mobile access
Falcon.io
5.6
Sprout Social
6.9

Pros

Falcon.io

  • Very nice UX: The interface is quite easy and intuitive
  • Strong listening module: You can run search queries and get results as good as some of the top listening platforms provide
  • Cross-platform profiling: We were able to detect our fans and followers profiles across multiple social media platforms and document a clear history of our interactions and engagement with them
No photo available

Sprout Social

  • The social listening capabilities do a great job of providing me with information I need from our target audiences.
  • Customer service is readily available, thorough, and considerate. When I call them with questions, I’ve gotten live people EVERY time, which is rare in the social media realm.
  • The option to shorten links and add photos directly in tweet drafts has helped not only workflow, but it also helps maintain a seamless aesthetic on our Twitter profile.
  • The ability to export calendars into PDFs and send them to campus partners has made workflow for campaigns so much better. I no longer have giant spreadsheets full of posts to send off to other departments for approval.
  • The dashboard is simple and easy to navigate.
Adrienne Hardin profile photo

Cons

Falcon.io

  • Better support for Instagram community management. We'd like to be able to reply directly to comments.
  • Instagram bulk upload. This is a big channel for us, so we'd love to be able to bulk upload. It would save us a lot of time.
  • Platform speed. Occasional lag, especially in Engage.
No photo available

Sprout Social

  • Sprout calculates impressions and engagements differently than Facebook and Twitter do natively, so I’m unable to rely solely on the reports pulled from the platform.
  • Sprout’s Instagram integration didn’t suit our needs. Our audiences respond best to posts in real time, so there isn’t opportunity to schedule Instagram posts in advance. With recent privacy changes, I’m not able to like or comment on Instagram posts from Sprout either, so I’ve moved back to using Instagram natively.
  • The integration with LinkedIn company pages is weak; links don’t format correctly, so it’s easier to post natively.
  • Approvals and task assignments aren’t available with the entry-level subscription, and the cost of upgrading is similar to what I could get for a more robust tool like Falcon.
Adrienne Hardin profile photo

Likelihood to Renew

Falcon.io

Falcon.io 6.3
Based on 3 answers
I've only recently worked with this tool.
Sabine Hollegien profile photo

Sprout Social

Sprout Social 6.2
Based on 61 answers
Cost per user and the ability for one individual to manage the product without ample training make Sprout Social hard to justify the cost. The training offered by Sprout Social is very useful but internally in our organization the details and specifics make it hard to accomplish all the things possible with the tool.
Steve Kaplan profile photo

Usability

Falcon.io

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.0
Based on 16 answers
It is a clean, and appealing interface, with lots of commands, but in an efficient layout. Not sure if it has a mobile presence, but unless it's on an iPad, the type of work Sprout can do is more meant for a laptop/desktop setting.
Alanna Howard profile photo

Reliability and Availability

Falcon.io

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Falcon.io

Falcon.io 8.2
Based on 1 answer
No answer on this topic is available.

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Falcon.io

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 9.2
Based on 12 answers
The customer service team is the second reason why we are semi-loyal to this platform. The customer service process is painless, effective and flawless in my experience.
Lizzie Maldonado profile photo

Online Training

Falcon.io

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Falcon.io

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.9
Based on 10 answers
Smooth sailing.
Lisa Kribs-LaPierre profile photo

Alternatives Considered

Falcon.io

Falcon is a much more robust tool, with significantly better scheduling and community management. Their Engage module is miles ahead.
No photo available

Sprout Social

We are HubSpot partners so we still use HubSpot. We also have a free Hootsuite account. We use Sprout Social because we liked the tools and the reporting.
Daniela Belevan profile photo

Return on Investment

Falcon.io

  • Positive: workflow improvements and efficiencies resulting from having everything in one place.
  • Positive: Community team communication has improved, as all team members are on the same platform and can more quickly coordinate campaigns and community management.
  • ROI: Having all features consolidated saved us additional fees on extra services we'd need if we didn't use Falcon
No photo available

Sprout Social

  • Sprout saves me about 2 hrs a week and allows to me to monitor Twitter extremely well, but if it connected to more social networks it could save me even more time.
Ryan Montano profile photo

Screenshots

Pricing Details

Falcon.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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