FormAssembly vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 9.7 out of 10
N/A
FormAssembly is a web form and data collection platform that helps organizations take control of the data collection process. Its drag-and-drop Form Builder aims to empower team members and enables a wide range of use cases. Users can choose from multiple field types, and additional pages, set up conditional fields, and build calculated fields. FormAssembly's integrations help to drive essential business initiatives in any industry. Its Salesforce integration allows users to…
$89
Mailchimp
Score 8.0 out of 10
N/A
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
$10
per month
Pricing
FormAssemblyMailchimp
Editions & Modules
Professional - Monthly
$89
Premier
$224
Enterprise
Contact sales
Compliance
Contact sales
No answers on this topic
Offerings
Pricing Offerings
FormAssemblyMailchimp
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FormAssemblyMailchimp
Considered Both Products
FormAssembly
Chose FormAssembly
We considered a few others - Jot, conga, etc. We landed on FormAssembly mainly for the SalesForce integration. It's just so clean, and you get SO MANY options. The way that you can automatically create cases/leads (and do so conditionally) was huge for our support team. We've …
Mailchimp

No answer on this topic

Top Pros
Top Cons
Features
FormAssemblyMailchimp
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
9.2
9 Ratings
Mailchimp
-
Ratings
Survey templates9.87 Ratings00 Ratings
Themes8.58 Ratings00 Ratings
Custom logo/branding9.39 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
9.0
9 Ratings
Mailchimp
-
Ratings
Changes to live survey9.78 Ratings00 Ratings
Question design help7.57 Ratings00 Ratings
Multiple question types9.89 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
9.8
8 Ratings
Mailchimp
-
Ratings
Survey logic flexibility9.88 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
8.5
9 Ratings
Mailchimp
-
Ratings
Response tracking9.79 Ratings00 Ratings
Data export9.58 Ratings00 Ratings
Standard reports7.96 Ratings00 Ratings
Custom reports7.76 Ratings00 Ratings
Analytics7.56 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
8.7
7 Ratings
Mailchimp
-
Ratings
Access controls7.96 Ratings00 Ratings
Compliance9.66 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.9
4 Ratings
Mailchimp
-
Ratings
Vendor-offered crowdsourcing6.01 Ratings00 Ratings
Respondent restrictions9.74 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
FormAssembly
-
Ratings
Mailchimp
8.1
422 Ratings
WYSIWYG email editor00 Ratings8.2392 Ratings
Dynamic content00 Ratings7.8377 Ratings
Ability to test dynamic content00 Ratings8.0362 Ratings
Landing pages00 Ratings7.7291 Ratings
A/B testing00 Ratings8.2323 Ratings
Mobile optimization00 Ratings8.2389 Ratings
Email deliverability reporting00 Ratings8.6627 Ratings
List management00 Ratings8.1412 Ratings
Triggered drip sequences00 Ratings7.8290 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
FormAssembly
-
Ratings
Mailchimp
9.1
2 Ratings
Lead nurturing00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
FormAssembly
-
Ratings
Mailchimp
10.0
1 Ratings
Calendaring00 Ratings10.01 Ratings
Event/webinar marketing00 Ratings10.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
FormAssembly
-
Ratings
Mailchimp
10.0
2 Ratings
Social sharing and campaigns00 Ratings10.02 Ratings
Social profile integration00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
FormAssembly
-
Ratings
Mailchimp
7.6
407 Ratings
Dashboards00 Ratings7.662 Ratings
Standard reports00 Ratings8.1407 Ratings
Custom reports00 Ratings7.240 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
FormAssembly
-
Ratings
Mailchimp
8.1
2 Ratings
API00 Ratings8.72 Ratings
Role-based workflow & approvals00 Ratings10.01 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.12 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.12 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
User Ratings
FormAssemblyMailchimp
Likelihood to Recommend
9.8
(12 ratings)
8.1
(445 ratings)
Likelihood to Renew
8.5
(3 ratings)
8.1
(49 ratings)
Usability
-
(0 ratings)
8.4
(335 ratings)
Availability
10.0
(2 ratings)
10.0
(8 ratings)
Performance
-
(0 ratings)
10.0
(10 ratings)
Support Rating
10.0
(2 ratings)
10.0
(16 ratings)
Implementation Rating
-
(0 ratings)
8.8
(40 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(3 ratings)
Product Scalability
-
(0 ratings)
9.3
(4 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
FormAssemblyMailchimp
Likelihood to Recommend
FormAssembly
FormAssembly has been an essential tool to have in our back pocket. It's best when you need a form quickly and can compromise on some of the dynamic elements that would be possible in Visualforce. It serves a particularly critical need when skilled developers are at a premium, but clever admins are available.
Read full review
Mailchimp
I was first time user of Mailchimp and I really liked the product. Only thing I was looking for was it should have more features in free trial also so that it helps understand this software more while using on daily basis and which would later be converted to paid subscription depending on requirement.
Read full review
Pros
FormAssembly
  • SalesForce integration is really nice. You can map to specific fields with form values, or you can use detailed formulas. You can also choose to bypass assignment rules on a per-form basis, and create customized logic for when cases are created, when leads are created/merged, etc. It's very robust.
  • Form creation in general is very simple. They've gotten good over the years of creating an intuitive, drag and drop interface that's quick to edit. I like that you can also assign values to fields so conditional form building gets easy.
  • I like that you can customize how responses are viewed in the response window. Choose what columns show up so you can find records with ease, and with just one glance. OR you can download everything to excel in a snap too.
Read full review
Mailchimp
  • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
  • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
  • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
Read full review
Cons
FormAssembly
  • It may not be Salesforce Lightning Experience compatible - at least for us - in terms of linking to Lightning Experience Notes
  • Saving a form edit can be confusing depending on where in the form the edit is made
  • It would be nice to add a background image so that the desktop browser doesn't have so much white-space around the form.
Read full review
Mailchimp
  • Not a fan of some of the font choices, it would be nice to have more.
  • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
  • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
Read full review
Likelihood to Renew
FormAssembly
One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.
Read full review
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
FormAssembly
No answers on this topic
Mailchimp
The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.
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Reliability and Availability
FormAssembly
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
FormAssembly
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
FormAssembly
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
Read full review
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Read full review
Implementation Rating
FormAssembly
No answers on this topic
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
FormAssembly
The big differentiator for me with FormAssembly has always been the Salesforce integration. I have yet to find an alternative form builder that makes building integrations with Salesforce any easier than FormAssembly. I like the look and feel of Typeform forms better than FormAssembly, but I would prefer to have the integration than the fancy form. Zapier's integration has always been confusing to me.
Read full review
Mailchimp
Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.
Read full review
Scalability
FormAssembly
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
FormAssembly
  • FormAssembly allows staff to gather better data and not have to do so much manual entry. This allows staff to focus their energies on other mission critical items.
  • FormAssembly helps to improve data quality by reducing duplicates and enforcing data quality.
Read full review
Mailchimp
  • Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
  • Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
  • Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
Read full review