FormAssembly vs. Intuit Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 9.3 out of 10
N/A
FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to eliminate…N/A
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Pricing
FormAssemblyIntuit Mailchimp
Editions & Modules
Atlas Explorer
Contact Sales
per month
Atlas Team
Contact sales
Gov Cloud
Contact sales
Atlas Enterprise
Contact Sales
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
FormAssemblyIntuit Mailchimp
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FormAssemblyIntuit Mailchimp
Considered Both Products
FormAssembly
Chose FormAssembly
We considered a few others - Jot, conga, etc. We landed on FormAssembly mainly for the SalesForce integration. It's just so clean, and you get SO MANY options. The way that you can automatically create cases/leads (and do so conditionally) was huge for our support team. We've …
Intuit Mailchimp

No answer on this topic

Features
FormAssemblyIntuit Mailchimp
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
8.9
34 Ratings
11% above category average
Intuit Mailchimp
-
Ratings
Survey templates9.020 Ratings00 Ratings
Themes8.429 Ratings00 Ratings
Custom logo/branding9.332 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
8.8
32 Ratings
4% above category average
Intuit Mailchimp
-
Ratings
Changes to live survey8.824 Ratings00 Ratings
Question design help8.326 Ratings00 Ratings
Multiple question types9.432 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
9.6
29 Ratings
14% above category average
Intuit Mailchimp
-
Ratings
Survey logic flexibility9.629 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
8.2
33 Ratings
2% above category average
Intuit Mailchimp
-
Ratings
Response tracking9.131 Ratings00 Ratings
Data export9.131 Ratings00 Ratings
Standard reports8.023 Ratings00 Ratings
Custom reports7.321 Ratings00 Ratings
Analytics7.56 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
8.7
29 Ratings
1% above category average
Intuit Mailchimp
-
Ratings
Access controls8.226 Ratings00 Ratings
Compliance9.226 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.1
18 Ratings
13% below category average
Intuit Mailchimp
-
Ratings
Vendor-offered crowdsourcing6.01 Ratings00 Ratings
Respondent restrictions8.118 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
FormAssembly
-
Ratings
Intuit Mailchimp
8.2
575 Ratings
7% above category average
WYSIWYG email editor00 Ratings8.4527 Ratings
Dynamic content00 Ratings8.0509 Ratings
Ability to test dynamic content00 Ratings8.0489 Ratings
Landing pages00 Ratings8.2396 Ratings
A/B testing00 Ratings7.8425 Ratings
Mobile optimization00 Ratings8.2525 Ratings
Email deliverability reporting00 Ratings8.6558 Ratings
List management00 Ratings8.2554 Ratings
Triggered drip sequences00 Ratings8.0378 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
FormAssembly
-
Ratings
Intuit Mailchimp
8.9
68 Ratings
13% above category average
Lead nurturing automation00 Ratings7.559 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings8.365 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
FormAssembly
-
Ratings
Intuit Mailchimp
8.1
119 Ratings
9% above category average
Calendaring00 Ratings7.648 Ratings
Event/webinar marketing00 Ratings8.5105 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
FormAssembly
-
Ratings
Intuit Mailchimp
8.1
117 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.1109 Ratings
Social profile integration00 Ratings8.1102 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
FormAssembly
-
Ratings
Intuit Mailchimp
8.3
555 Ratings
12% above category average
Dashboards00 Ratings8.5219 Ratings
Standard reports00 Ratings8.5550 Ratings
Custom reports00 Ratings7.9121 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
FormAssembly
-
Ratings
Intuit Mailchimp
7.8
124 Ratings
4% above category average
API00 Ratings7.999 Ratings
Role-based workflow & approvals00 Ratings8.264 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.351 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.044 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings8.0103 Ratings
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FormAssemblyIntuit Mailchimp
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User Ratings
FormAssemblyIntuit Mailchimp
Likelihood to Recommend
9.8
(28 ratings)
8.6
(565 ratings)
Likelihood to Renew
7.7
(2 ratings)
10.0
(53 ratings)
Usability
9.5
(18 ratings)
8.5
(434 ratings)
Availability
10.0
(1 ratings)
9.5
(6 ratings)
Performance
-
(0 ratings)
8.9
(7 ratings)
Support Rating
10.0
(1 ratings)
8.8
(19 ratings)
Implementation Rating
-
(0 ratings)
7.4
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
FormAssemblyIntuit Mailchimp
Likelihood to Recommend
FormAssembly
FA serves as the main platform for global students and staff to submit requests, with information sent to connected systems, primarily Salesforce. It is used by all current Oxford University students, not just those at SBS. Teams such as the CRM Team, Web Team, Entrepreneurship Centre, Goldman Sachs Team, and Programme Recruitment and BD teams use FA for various purposes, including degree programmes, open programmes, online programmes, and summer school. The MBA portal also uses FA. The system is user-friendly, easy to configure, supports branding, and incorporates business logic and rules, making it very helpful.
Read full review
Intuit
For any E-commerce related needs, like you need to see a list of customers who have added products to cart but did not purchase, this can be done really easily, but if your e-commerce provider provides integration, then it is best suited. Most of the systems in the Market provide out-of-the-box integration. Their API is also very easy it can be integrated to any language. You can integrate it into your custom developed system and use the features, like adding customers to specific lists. Also, if your lists become really big, then their system can get a bit slow to respond via API, so you might need a strategy for how you are gonna fetch the data using API.
Read full review
Pros
FormAssembly
  • Salesforce prefill is a powerful way to prefill forms with records from Salesforce and prevent duplicate data entry.
  • Salesforce submission connector allows us to create some pretty complex and powerful logic to process form submissions into Salesforce data.
  • General form prefill options via query strings in the URL is a helpful feature.
  • The ability to use custom CSS and javascript on the page makes the forms very extensible and has been helpful to give us even more functionality.
Read full review
Intuit
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
FormAssembly
  • we could always use more styling options when it comes to the form builder
  • in our past use of the form builder when adding attachments to a form, there was an upload limit of 35MB. It would be great if this limit was increased.
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Intuit
  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
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Likelihood to Renew
FormAssembly
FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
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Intuit
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
FormAssembly
FormAssembly is easy to get started with and very straightforward to use. It is easy to create forms, add questions and fields, and apply branding and logos. The data integrations are also robust, allowing us to pass information to Salesforce easily and quickly see when there is an error with the form in any way.
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Intuit
The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
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Reliability and Availability
FormAssembly
No answers on this topic
Intuit
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
FormAssembly
No answers on this topic
Intuit
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
FormAssembly
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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Intuit
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
FormAssembly
I didn't participate in the implementation.
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Intuit
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
FormAssembly
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, Formstack has strong integration, but may not offer the same level of granular control as FormAssembly.
Read full review
Intuit
I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
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Scalability
FormAssembly
No answers on this topic
Intuit
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
FormAssembly
  • FormAssembly allows for us to take manual spreadsheet driven processes and standardize them in a scalable manner.
  • FormAssembly allows for our customers to own a process of sales (print shipment allocations) that previously our reps were burden with.
  • FormAssembly integrates well with our TechStack.
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Intuit
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
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ScreenShots

FormAssembly Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.