Gainsight CS vs. HubSpot Service Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gainsight CS
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…
$2,500
Per Company Per Month
HubSpot Service Hub
Score 8.4 out of 10
N/A
HubSpot Service Hub aims to bring customer service data and channels together in one place, and helps scale support through automation and self-service. According to the vendor, Service Hub provides more time for proactive service that delights, retains, and grows your customer base.
$15
per month per seat
Pricing
Gainsight CSHubSpot Service Hub
Editions & Modules
Subscription
$2,500
Per Company Per Month
Service Hub Starter
$15
per month per seat
Professional
$100
per month per seat
Enterprise
$150
per month per seat
Enterprise
Starting at $1,200
per month
Offerings
Pricing Offerings
Gainsight CSHubSpot Service Hub
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
Gainsight CSHubSpot Service Hub
Features
Gainsight CSHubSpot Service Hub
Security
Comparison of Security features of Product A and Product B
Gainsight CS
8.2
278 Ratings
7% below category average
HubSpot Service Hub
-
Ratings
Role-based user permissions8.2278 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gainsight CS
8.1
326 Ratings
7% below category average
HubSpot Service Hub
-
Ratings
API7.9217 Ratings00 Ratings
Integration with Salesforce.com8.5320 Ratings00 Ratings
Integration with Marketo7.974 Ratings00 Ratings
Integration with Eloqua8.137 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Gainsight CS
7.7
345 Ratings
13% below category average
HubSpot Service Hub
-
Ratings
Product usage7.9330 Ratings00 Ratings
Help desk / support tickets7.5264 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Gainsight CS
8.1
348 Ratings
6% below category average
HubSpot Service Hub
-
Ratings
NPS surveys8.6280 Ratings00 Ratings
Sponsor tracking7.4225 Ratings00 Ratings
Customer profiles8.4300 Ratings00 Ratings
Automated workflow8.2329 Ratings00 Ratings
Internal collaboration7.6315 Ratings00 Ratings
Customer health scoring8.5338 Ratings00 Ratings
Customer segmentation8.0288 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Gainsight CS
7.9
342 Ratings
7% below category average
HubSpot Service Hub
-
Ratings
Customer health trends8.3321 Ratings00 Ratings
Engagement analytics8.2288 Ratings00 Ratings
Revenue forecasting6.7186 Ratings00 Ratings
Dashboards8.3339 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Gainsight CS
-
Ratings
HubSpot Service Hub
7.9
16 Ratings
4% below category average
Organize and prioritize service tickets00 Ratings7.616 Ratings
Expert directory00 Ratings7.94 Ratings
Subscription-based notifications00 Ratings8.26 Ratings
ITSM collaboration and documentation00 Ratings7.65 Ratings
Ticket creation and submission00 Ratings8.416 Ratings
Ticket response00 Ratings7.816 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Gainsight CS
-
Ratings
HubSpot Service Hub
8.7
16 Ratings
8% above category average
External knowledge base00 Ratings8.816 Ratings
Internal knowledge base00 Ratings8.516 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Gainsight CS
-
Ratings
HubSpot Service Hub
8.1
6 Ratings
1% above category average
Customer portal00 Ratings9.14 Ratings
IVR00 Ratings7.13 Ratings
Social integration00 Ratings7.34 Ratings
Email support00 Ratings7.86 Ratings
Help Desk CRM integration00 Ratings9.26 Ratings
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Gainsight CSHubSpot Service Hub
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User Ratings
Gainsight CSHubSpot Service Hub
Likelihood to Recommend
8.9
(349 ratings)
8.7
(18 ratings)
Likelihood to Renew
9.2
(20 ratings)
-
(0 ratings)
Usability
8.2
(138 ratings)
8.8
(6 ratings)
Availability
9.1
(2 ratings)
-
(0 ratings)
Performance
8.2
(2 ratings)
-
(0 ratings)
Support Rating
8.8
(134 ratings)
-
(0 ratings)
Online Training
9.1
(3 ratings)
-
(0 ratings)
Implementation Rating
6.3
(6 ratings)
-
(0 ratings)
Configurability
6.4
(1 ratings)
-
(0 ratings)
Product Scalability
6.4
(2 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(1 ratings)
-
(0 ratings)
User Testimonials
Gainsight CSHubSpot Service Hub
Likelihood to Recommend
Gainsight
There are a couple of tedious areas that can give CSMs double work, like when they fill out details in a text form field, but if they don't click save for each form field, they have to retype everything. Overall, I think this is one of the better CRMs to use for companies that are enterprise. It's fast, intuitive, and easy to use.
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HubSpot
I'd recommend HubSpot Service Hub for sure. When switching from a different platform to HubSpot Service Hub orgs and admins can count with a vast number of trainings in HubSpot Academy and most of them are free. This means users will find the resources they need without needing to reach for their superiors for training sessions or guidance.
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Pros
Gainsight
  • Ability to capture all customer information in one spot
  • Gantt charts for overall success plans to map out TAM deliverables
  • Automatically integrate feeds from sources to build reports as needed
  • Ability to capture customer follow-up tasks so I'm not trying to capture the list of actions too repetitively (e.g. using the "Tasks" section of an entry)
  • Ability to use the plugin to automatically add emails to timeline; ability to use calendar integration to automatically add meeting minutes that will sync up to Gong notes
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HubSpot
  • It makes it easier for us to keep track of customer awareness and review in one spot.
  • The great thing about how easy it is to use all of its fantastic tools.
  • The ability to check customer retention.
  • It's easy to track and measure the success of our organization's sales team.
  • This is a fantastic all-in-one customer success suite that includes ticketing.
Read full review
Cons
Gainsight
  • Quite time consuming from a system admin perspective. It can do almost anything but does nothing without a system admin building it. Example, I wanted to identify accounts in Gainsight that didn't have any contacts (people) records. It's possible, but requires creating a custom field and a rule in the Rules Engine, and then a report.
  • Customer Goals and Success Plans feel like they should be tightly connected but aren't. My impression is that these were two separate features developed at different times that have never been properly reconciled.
  • Need better customer facing features. Hoping that the new Spaces functionality is a good answer to this.
  • Connection between CTAs and Tasks can get confusing. Some follow up items are so simple that I want to just create a CTA without any tasks, but the flaw with that approach is that it won't show up if I have any views that are based on Tasks. So I have to toggle between views of CTAs and Tasks and understand them as sometimes the same thing and sometimes different things.
  • It's nice to be able to send a Timeline entry via email, which we WANT to use for sending meeting recaps, but there isn't a way to have an email template in this area. Our CSMs send many, many meeting recaps via email and we haven't been able to identify a good approach that gives us both a fast process for CSMs and a professional customer facing email.
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HubSpot
  • We've had some issues setting up the Client Portal functionality because we merged with another company and are still operating under two domains; Setting up the Client Portal could be easier or they could provide better support to help us work through it
  • We've been able to do everything we need to do with HubSpot Service Hub
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Likelihood to Renew
Gainsight
Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
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HubSpot
No answers on this topic
Usability
Gainsight
Reiterating that yes, it is one of the major players, and has for many years been a pioneer in driving customer success tooling, but is lagging behind with what you pay vs. the agility you want and need these days. Rather, OK to adopt internally, but CS members feel it is too administrative.
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HubSpot
I'd give it a 9 or 10 for the survey functionality because that is what we use regularly. I left it at an eight because we don't yet have experience with some of the other functionalities within the ServiceHub. Based on our demos, the ticketing system and the ChatBot are great, and we look forward to adding them soon.
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Reliability and Availability
Gainsight
Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
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HubSpot
No answers on this topic
Performance
Gainsight
There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
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HubSpot
No answers on this topic
Support Rating
Gainsight
The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
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HubSpot
No answers on this topic
Online Training
Gainsight
The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
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HubSpot
No answers on this topic
Implementation Rating
Gainsight
I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
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HubSpot
No answers on this topic
Alternatives Considered
Gainsight
Gainsight has always been the leader in the industry, in my opinion. While a lot more expensive that their competitors, the tool seems to have a better UI and functionality that support the CS organization. My prior employer had a very good implementation of Gainsight and it's a tool I used every day. Some from the Sales org also wanted access based on the great data I was able to monitor from the tool. When talking to customers, the graphs and trends helped me tell a story of activity that was very helpful.
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HubSpot
HubSpot [Service Hub] had many integrations we needed to connect to our CRM, and the cost was just right from them VS the others. We had to look at all the features, and HubSpot CRM just had way more than the others and more bang for your buck. So the Service Hub was just a bonus with their CRM tools.
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Scalability
Gainsight
It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
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HubSpot
No answers on this topic
Return on Investment
Gainsight
  • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
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HubSpot
  • Easy to keep track of leads and track their journey into becoming a customer. For example, we can tell which leads open what emails and target people differently to help increase sales.
  • Even though HubSpot Service Hub is very expensive, I do think it is worth the price because we can keep track of all leads/ customers very easy, track the customer journey, rework emails with AI, etc.
  • HubSpot Service Hub also has reporting so you can track everything which helps to improve our sales
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ScreenShots

Gainsight CS Screenshots

Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.

HubSpot Service Hub Screenshots

Screenshot of where Service Hub helps to quickly address service tickets