What users are saying about
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Top Rated
1114 Ratings
7 Ratings

Google Ads

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Top Rated
1114 Ratings
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Score 8 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100

Feature Set Ratings

    SEO

    Google Ads

    Feature Set Not Supported
    N/A
    6.3

    Squirrly SEO

    63%
    Squirrly SEO ranks higher in 8/8 features

    Keyword analysis

    N/A
    0 Ratings
    7.6
    76%
    4 Ratings

    Backlink management

    N/A
    0 Ratings
    5.8
    58%
    3 Ratings

    SERP ranking tracking

    N/A
    0 Ratings
    6.7
    67%
    4 Ratings

    Page grader

    N/A
    0 Ratings
    8.0
    80%
    4 Ratings

    Competitive analysis

    N/A
    0 Ratings
    5.8
    58%
    3 Ratings

    Site audit / diagnostics

    N/A
    0 Ratings
    1.0
    10%
    2 Ratings

    Site recommendations

    N/A
    0 Ratings
    8.0
    80%
    4 Ratings

    Task management

    N/A
    0 Ratings
    7.6
    76%
    4 Ratings

    SEO Channels

    Google Ads

    Feature Set Not Supported
    N/A
    7.8

    Squirrly SEO

    78%
    Squirrly SEO ranks higher in 4/4 features

    Local SEO

    N/A
    0 Ratings
    7.1
    71%
    4 Ratings

    Social SEO

    N/A
    0 Ratings
    8.0
    80%
    4 Ratings

    Mobile SEO

    N/A
    0 Ratings
    8.0
    80%
    4 Ratings

    Global SEO

    N/A
    0 Ratings
    8.0
    80%
    4 Ratings

    SEO Platform & Account Management

    Google Ads

    Feature Set Not Supported
    N/A
    7.6

    Squirrly SEO

    76%
    Squirrly SEO ranks higher in 2/2 features

    Multi-domain support

    N/A
    0 Ratings
    7.5
    75%
    4 Ratings

    Integration with web analytics tools

    N/A
    0 Ratings
    7.6
    76%
    4 Ratings

    Attribute Ratings

    • Squirrly SEO is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    7.3

    Google Ads

    73%
    111 Ratings
    7.5

    Squirrly SEO

    75%
    4 Ratings

    Likelihood to Renew

    8.0

    Google Ads

    80%
    21 Ratings

    Squirrly SEO

    N/A
    0 Ratings

    Usability

    2.1

    Google Ads

    21%
    6 Ratings

    Squirrly SEO

    N/A
    0 Ratings

    Performance

    9.0

    Google Ads

    90%
    2 Ratings

    Squirrly SEO

    N/A
    0 Ratings

    Support Rating

    1.0

    Google Ads

    10%
    9 Ratings
    7.0

    Squirrly SEO

    70%
    1 Rating

    Online Training

    9.0

    Google Ads

    90%
    1 Rating

    Squirrly SEO

    N/A
    0 Ratings

    Likelihood to Recommend

    Google Ads

    Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
    Aditya Rai | TrustRadius Reviewer

    Squirrly SEO

    It is lightweight, very efficient and can be integrated in WordPress as well. When organizations want to optimize their content online, Squirrly SEO is probably the best option. It shows you exactly what needs to be improved on your page and makes suggestions. Moreover, the Focus Pages feature scans your pages and provides you with a probability of your ranking for the specific keyword.
    Anonymous | TrustRadius Reviewer

    Pros

    Google Ads

    • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
    • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
    • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
    Darien Chaffart | TrustRadius Reviewer

    Squirrly SEO

    • Content optimization
    • Provide SEO tasks for a beginning user to follow.
    • WordPress site optimization.
    Dustin Day | TrustRadius Reviewer

    Cons

    Google Ads

    • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
    • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
    Anonymous | TrustRadius Reviewer

    Squirrly SEO

    • Separate the marketing emails from the knowledge based emails.
    • Fix it so the plugin just works... like Yoast does.
    • Get live chat.
    Mark Hickman | TrustRadius Reviewer

    Pricing Details

    Google Ads

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Google Ads Editions & Modules

    Additional Pricing Details

    Squirrly SEO

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $2,999 per month

    Squirrly SEO Editions & Modules

    Edition
    Pro29.991
    Business71.991
    Agency75.991
    1. per month
    Additional Pricing Details

    Likelihood to Renew

    Google Ads

    Google Ads 8.0
    Based on 21 answers
    I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
    Anonymous | TrustRadius Reviewer

    Squirrly SEO

    No score
    No answers yet
    No answers on this topic

    Usability

    Google Ads

    Google Ads 2.1
    Based on 6 answers
    I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
    The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
    Monica Galloway | TrustRadius Reviewer

    Squirrly SEO

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Google Ads

    Google Ads 1.0
    Based on 9 answers
    We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
    Patrick Stephens | TrustRadius Reviewer

    Squirrly SEO

    Squirrly SEO 7.0
    Based on 1 answer
    Whilst no live chat, you do get an answer.
    Mark Hickman | TrustRadius Reviewer

    Online Training

    Google Ads

    Google Ads 9.0
    Based on 1 answer
    Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
    Eric Hitchman | TrustRadius Reviewer

    Squirrly SEO

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Google Ads

    Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
    Phil Parrish | TrustRadius Reviewer

    Squirrly SEO

    It just works even a no tech like me can figure it - takes a while to learn but worth it for sure
    Paul K Saunders | TrustRadius Reviewer

    Return on Investment

    Google Ads

    • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
    • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
    • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
    Lee L Kennedy | TrustRadius Reviewer

    Squirrly SEO

    • It has allowed tasks to be completed in a timely and efficient manner.
    • The software has increased the rankings and reach of the organization, thereby increasing the number of people visiting the company's website.
    Anonymous | TrustRadius Reviewer

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