Google Ads vs. Squirrly SEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Ads
Score 8.3 out of 10
N/A
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.N/A
Squirrly SEO
Score 9.8 out of 10
N/A
Squirrly is an SEO plugin.
$29.99
per month
Pricing
Google AdsSquirrly SEO
Editions & Modules
No answers on this topic
Pro
$29.99
per month
Business
$71.99
per month
Agency
$75.99
per month
Offerings
Pricing Offerings
Google AdsSquirrly SEO
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Google AdsSquirrly SEO
SEO
Comparison of SEO features of Product A and Product B
Google Ads
-
Ratings
Squirrly SEO
6.7
4 Ratings
15% below category average
Keyword analysis00 Ratings8.14 Ratings
Backlink management00 Ratings7.03 Ratings
SERP ranking tracking00 Ratings6.44 Ratings
Page grader00 Ratings8.24 Ratings
Competitive analysis00 Ratings7.03 Ratings
Site audit / diagnostics00 Ratings1.02 Ratings
Site recommendations00 Ratings8.24 Ratings
Task management00 Ratings8.14 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google Ads
-
Ratings
Squirrly SEO
8.2
4 Ratings
7% above category average
Local SEO00 Ratings7.24 Ratings
Social SEO00 Ratings8.24 Ratings
Mobile SEO00 Ratings9.04 Ratings
Global SEO00 Ratings8.24 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google Ads
-
Ratings
Squirrly SEO
7.7
4 Ratings
9% below category average
Multi-domain support00 Ratings7.34 Ratings
Integration with web analytics tools00 Ratings8.14 Ratings
Best Alternatives
Google AdsSquirrly SEO
Small Businesses
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdsSquirrly SEO
Likelihood to Recommend
7.2
(115 ratings)
7.3
(4 ratings)
Likelihood to Renew
9.5
(21 ratings)
-
(0 ratings)
Usability
7.5
(7 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(8 ratings)
7.0
(1 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google AdsSquirrly SEO
Likelihood to Recommend
Google
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
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Squirrly Limited
It is lightweight, very efficient and can be integrated in WordPress as well. When organizations want to optimize their content online, Squirrly SEO is probably the best option. It shows you exactly what needs to be improved on your page and makes suggestions. Moreover, the Focus Pages feature scans your pages and provides you with a probability of your ranking for the specific keyword.
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Pros
Google
  • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
  • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
  • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
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Squirrly Limited
  • Content optimization
  • Provide SEO tasks for a beginning user to follow.
  • WordPress site optimization.
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Cons
Google
  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
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Squirrly Limited
  • Separate the marketing emails from the knowledge based emails.
  • Fix it so the plugin just works... like Yoast does.
  • Get live chat.
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Likelihood to Renew
Google
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
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Squirrly Limited
No answers on this topic
Usability
Google
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
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Squirrly Limited
No answers on this topic
Support Rating
Google
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
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Squirrly Limited
Whilst no live chat, you do get an answer.
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Online Training
Google
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
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Squirrly Limited
No answers on this topic
Alternatives Considered
Google
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
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Squirrly Limited
It just works even a no tech like me can figure it - takes a while to learn but worth it for sure
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Return on Investment
Google
  • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
  • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
  • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
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Squirrly Limited
  • It has allowed tasks to be completed in a timely and efficient manner.
  • The software has increased the rankings and reach of the organization, thereby increasing the number of people visiting the company's website.
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ScreenShots