What users are saying about

Hootsuite Enterprise

221 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

Hootsuite Enterprise is ideal if you have a team of users (5 or more) that manage multiple social media accounts. When choosing a tool like this, I would be sure to ask:
  • Can permissions be managed at a micro level? Can you create users who have limited permissions that allow them to view and create posts but require someone with more advanced permissions to approve the posts?
  • What is the implementation process? Will you need to set up the system yourself or will the vendor provide implementation services?
  • What is the reporting like? Can you export executive reports that are branded for your company/university?

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
6.8
Boolean keyword searches
Hootsuite Enterprise
6.4
Filtering out noise/spam
Hootsuite Enterprise
6.0
Sentiment analysis
Hootsuite Enterprise
6.8
Broad channel coverage
Hootsuite Enterprise
8.0

Publishing

Hootsuite Enterprise
8.4
Content planning and scheduling
Hootsuite Enterprise
9.0
Audience targeting
Hootsuite Enterprise
6.3
Content optimization
Hootsuite Enterprise
8.7
Workflow management
Hootsuite Enterprise
9.6

Engagement

Hootsuite Enterprise
7.7
Automated routing and prioritization
Hootsuite Enterprise
7.7
Customer interaction histories
Hootsuite Enterprise
8.2
Bulk actions
Hootsuite Enterprise
7.2

Marketing

Hootsuite Enterprise
8.4
Lead generation
Hootsuite Enterprise
7.9
Content marketing
Hootsuite Enterprise
8.4
Paid media management
Hootsuite Enterprise
8.1
Campaigns and promotions
Hootsuite Enterprise
9.2

Channel coverage/integration

Hootsuite Enterprise
7.8
Twitter
Hootsuite Enterprise
8.8
Facebook
Hootsuite Enterprise
8.7
LinkedIn
Hootsuite Enterprise
7.1
Google+
Hootsuite Enterprise
8.0
Instagram
Hootsuite Enterprise
7.4
Pinterest
Hootsuite Enterprise
8.5
YouTube
Hootsuite Enterprise
6.4

Reporting/analytics

Hootsuite Enterprise
7.9
Campaign success analytics
Hootsuite Enterprise
8.2
Real-time tracking
Hootsuite Enterprise
7.9
Competitor analysis
Hootsuite Enterprise
7.6

Account management

Hootsuite Enterprise
7.7
Role-based user permissions & privileges
Hootsuite Enterprise
7.8
Mobile access
Hootsuite Enterprise
7.5

Pros

  • Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
  • When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
  • The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.

Cons

  • LinkedIn University integration - This is more on LinkedIn's end of not opening the API, but it is a gap for universities.

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
If/when we renew, we are likely to downgrade from HootSuite Enterprise to the Pro version, or switch to Sprout Social or Buffer as they enhance their team and social media network breadth and functionality. Overall we think HootSuite Enterprise is very well done, but as a small agency we and our small clients cannot afford to continue it at its current price.

Usability

Hootsuite Enterprise8.2
Based on 11 answers
Very easy and straightforward to use both from a user and Admin perspective

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
We’ve only had one hiccup I’m aware of and this was resolved quickly.

Performance

Hootsuite Enterprise7.3
Based on 7 answers
The systems performance is optimal.

Support

Hootsuite Enterprise8.2
Based on 9 answers
The support team is very responsive and goes the extra mile to assist

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
I would prefer a PDF to video, but it’s good. I would have expected more documentation to be available, but this is a good resource. We also got one session with our account rep. It was fine, 90%. She knows the tool well from a functionality perspective, but you could tell that she was not really a practitioner or user of the tool

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted

Alternatives Considered

I have used various social media monitoring softwares but none offer the wide range of customer support, organizational team management and tracking the Hootsuite and their team provide.

Return on Investment

  • Have used to attract new business
  • Good uptake on content shared through hootsuite

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details