What users are saying about
Top Rated
249 Ratings
Top Rated
249 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

Hootsuite has a long-standing history within the social media dashboard landscape and is easy to use. It is well suited for those smaller social media management teams and/or to use among teams that are only a handful key people who oversee social media trafficking, i.e., posting, scheduling, responding to customer service queries on social media, etc
Dan Lobring profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
7.2
Boolean keyword searches
Hootsuite Enterprise
6.9
Filtering out noise/spam
Hootsuite Enterprise
6.1
Sentiment analysis
Hootsuite Enterprise
7.3
Broad channel coverage
Hootsuite Enterprise
8.3

Publishing

Hootsuite Enterprise
8.2
Content planning and scheduling
Hootsuite Enterprise
8.8
Audience targeting
Hootsuite Enterprise
6.7
Content optimization
Hootsuite Enterprise
8.3
Workflow management
Hootsuite Enterprise
9.2

Engagement

Hootsuite Enterprise
7.6
Automated routing and prioritization
Hootsuite Enterprise
7.8
Customer interaction histories
Hootsuite Enterprise
7.8
Bulk actions
Hootsuite Enterprise
7.2

Marketing

Hootsuite Enterprise
8.2
Lead generation
Hootsuite Enterprise
7.8
Content marketing
Hootsuite Enterprise
8.0
Paid media management
Hootsuite Enterprise
8.2
Campaigns and promotions
Hootsuite Enterprise
8.8

Channel coverage/integration

Hootsuite Enterprise
7.7
Twitter
Hootsuite Enterprise
8.5
Facebook
Hootsuite Enterprise
8.0
LinkedIn
Hootsuite Enterprise
6.4
Google+
Hootsuite Enterprise
8.0
Instagram
Hootsuite Enterprise
7.6
Pinterest
Hootsuite Enterprise
8.5
YouTube
Hootsuite Enterprise
6.4

Reporting/analytics

Hootsuite Enterprise
7.7
Campaign success analytics
Hootsuite Enterprise
7.8
Real-time tracking
Hootsuite Enterprise
7.9
Competitor analysis
Hootsuite Enterprise
7.3

Account management

Hootsuite Enterprise
7.8
Role-based user permissions & privileges
Hootsuite Enterprise
8.4
Mobile access
Hootsuite Enterprise
7.3

Pros

  • Social dashboard - integrates with most social services and has a robust selection of apps
  • Work flow - provides great work flow for social customer service
  • Listening - gives us the tools we need to monitor the conversation
Terry Coniglio profile photo

Cons

  • In the publisher view it would be great to be able to add placeholder items with a certain status that wouldn't post it until approved.
  • I would really the ability to track any links and not just the ow.ly shortened links.
Mike Tomita profile photo

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
If/when we renew, we are likely to downgrade from HootSuite Enterprise to the Pro version, or switch to Sprout Social or Buffer as they enhance their team and social media network breadth and functionality. Overall we think HootSuite Enterprise is very well done, but as a small agency we and our small clients cannot afford to continue it at its current price.
Pat Heffernan profile photo

Usability

Hootsuite Enterprise8.2
Based on 11 answers
HootSuite Enterprise is intuitive and easy to use except for a few advanced functions, such as specific app integrations (which may reflect the app versus HootSuite). HootSuite University offers how-to training on every function.
Pat Heffernan profile photo

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
No photo available

Performance

Hootsuite Enterprise7.3
Based on 7 answers
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).
Tony Pinto profile photo

Support

Hootsuite Enterprise8.2
Based on 9 answers
Everyone we ever dealt with on staff was totally fantastic!
Tony Pinto profile photo

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
No photo available

Alternatives Considered

HootSuite is fantastic and compared to other platforms, it allows us to work very closely as a team and aside from that it also works for all of our social media channels: Facebook, Twitter, Instagram, Google+ etc.
Kyle Harms profile photo

Return on Investment

  • Hootsuite helped me realize how little I was actually posting to social media. By being able to schedule my posts all at once at the beginning of the week I was able to increase our presence online and improve the content I was sharing.
Sarah McKagen profile photo

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details