What users are saying about

Hootsuite Enterprise

Top Rated
229 Ratings

Hootsuite Enterprise

Top Rated
229 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Hootsuite Enterprise

Hootsuite is great if you want to monitor one or more accounts. Specifically, if you are trying to build out a social calendar. Hootsuite makes it easy to develop a thorough content calendar while also promoting/posting things in real-time. If you want to boost interaction with consumers/followers, Hootsuite makes it easy to see mentions and interaction and then tweet back to other users.If you are unsure of your social goals, I would say Hootsuite might not be for you, as it pertains to more advanced levels of social media marketing.

Feature Rating Comparison

Listening/monitoring

Hootsuite Enterprise
6.9
Boolean keyword searches
Hootsuite Enterprise
6.4
Filtering out noise/spam
Hootsuite Enterprise
6.1
Sentiment analysis
Hootsuite Enterprise
6.8
Broad channel coverage
Hootsuite Enterprise
8.2

Publishing

Hootsuite Enterprise
8.4
Content planning and scheduling
Hootsuite Enterprise
9.0
Audience targeting
Hootsuite Enterprise
6.4
Content optimization
Hootsuite Enterprise
8.7
Workflow management
Hootsuite Enterprise
9.5

Engagement

Hootsuite Enterprise
7.7
Automated routing and prioritization
Hootsuite Enterprise
7.7
Customer interaction histories
Hootsuite Enterprise
8.2
Bulk actions
Hootsuite Enterprise
7.3

Marketing

Hootsuite Enterprise
8.4
Lead generation
Hootsuite Enterprise
7.8
Content marketing
Hootsuite Enterprise
8.3
Paid media management
Hootsuite Enterprise
8.2
Campaigns and promotions
Hootsuite Enterprise
9.2

Channel coverage/integration

Hootsuite Enterprise
7.8
Twitter
Hootsuite Enterprise
8.8
Facebook
Hootsuite Enterprise
8.7
LinkedIn
Hootsuite Enterprise
7.0
Google+
Hootsuite Enterprise
8.0
Instagram
Hootsuite Enterprise
7.5
Pinterest
Hootsuite Enterprise
8.5
YouTube
Hootsuite Enterprise
6.4

Reporting/analytics

Hootsuite Enterprise
7.9
Campaign success analytics
Hootsuite Enterprise
8.2
Real-time tracking
Hootsuite Enterprise
7.9
Competitor analysis
Hootsuite Enterprise
7.6

Account management

Hootsuite Enterprise
7.7
Role-based user permissions & privileges
Hootsuite Enterprise
7.9
Mobile access
Hootsuite Enterprise
7.5

Pros

  • Easy to interact with other users or consumers--fast. Hootsuite allows a real-time feed like Twitter used to have. Notifications are more easily seen.
  • Easy to monitor all aspects of social, including through multiple accounts. Did someone mention your account(s)? There's a panel for that. Only want to see specific content? You're able to create data profiles on whatever you choose. What to minter multiple accounts at once? Done.
  • Scheduling tweets are easy, which means you can fully develop your social calendar and not have to worry about taking a break from your dinner to send out that 6 pm tweet.

Cons

  • We'd love for Hootsuite to have a few more reporting options tied to the activity of each login. Some form of reporting that includes specific responses tied to each user would be fantastic. Also would love to see a report that covers ALL tags, without having to manually choose each one.
  • It can at times be cumbersome when bots make a ton of tweets that flood our Twitter feed. It would be great to be able to filter out keywords or Tweets from specific handles, as that could help us ensure we aren't missing anything important!
  • The workflow tied to commenting on some Facebook posts -- generally when they are not posted directly to the MailChimp FB page -- can be kind of confusing and a little hard to do. We'd love to see that be more straightforward, and I know that Hootsuite has their developers looking into it already!

Likelihood to Renew

Hootsuite Enterprise7.9
Based on 36 answers
Hootsuite has absolutely changed how we do business -- for the better! It is a robust tool that creates efficiency, fosters collaboration and allows us to provide a higher level of customer service. We are extremely happy with our account rep and appreciate the check-in calls to help us better use the tool

Usability

Hootsuite Enterprise8.2
Based on 11 answers
HootSuite Enterprise is intuitive and easy to use except for a few advanced functions, such as specific app integrations (which may reflect the app versus HootSuite). HootSuite University offers how-to training on every function.

Reliability and Availability

Hootsuite Enterprise9.0
Based on 10 answers
• No issues here at all. Uptime and performance have been stellar.

Performance

Hootsuite Enterprise7.3
Based on 7 answers
The systems performance is optimal.

Support

Hootsuite Enterprise8.2
Based on 9 answers
• We have a dedicated sales rep and an account manager. We tend to use these resources more than customer support when we have any issues. In general, they have been very responsive and helpful. 95% of the time, they can help immediately. If not, they are quick to find the answer and respond.

Online Training

Hootsuite Enterprise8.0
Based on 5 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

Implementation

Hootsuite Enterprise8.2
Based on 9 answers
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.

Alternatives Considered

We selected Hootsuite Enterprise because it gave us the greatest access to various social media platforms, the simplest and most robust team settings, and ongoing support that clearly indicates they are keeping up with the evolving social media environment.

Return on Investment

  • Overall, we didn't have a major impact on our biggest objective. Individually it worked on the small projects, not the overall picture.
  • Due to its complex and overwhelming interface, many of our users denied using it.

Pricing Details

Hootsuite Enterprise

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details