Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Smartlook
Score 8.5 out of 10
Small Businesses (1-50 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
Pricing
Hotjar
Smartlook
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
Offerings
Pricing Offerings
Hotjar
Smartlook
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
Discount available for annual pricing.
All Smartlook packages support both web and mobile app platforms.
More Pricing Information
Community Pulse
Hotjar
Smartlook
Considered Both Products
Hotjar
Verified User
Employee
Chose Hotjar
The fact that it has a trial period in which you can fully try each feature of the platform. The fact that is very intuitive for us to understand each feedback given by the users and to interpret how they move and what they observe on the pages we need to test.
Whatever software does, Hotjar does better. Integration and setup are really fast and you can have data to analyze in a few minutes. Also, the support team is very dedicated and there's a lot of documentation and examples you can follow.
I liked the Hotjar User interface a little more and it seemed a little bit easier to set up. For some users with just the basic needs smart look was overly complicated. whereas in Hotjar everything you need is in one simple easy-to-view dashboard. Also, it offered more free …
It's nice to know what exactly your site visitors like and what they think. Hotjar is the best software in the industry for such purpose. It is so easy-to-use and combines user behavior analysis and customer feedback tools that help you make more effective strategies and …
Smartlook has, in my opinion, a better setup and a more smooth design. Though, I am maybe saying this because I tried Smartlook first and liked it more. But the only reason why I tried Hotjar was because the files weren't loading correctly for me to see what my visitors were …
I tried out both Hotjar and Smartlook free trials, but I ended up using Smartlook for reasons I cannot recall now. It might have been a limitation I ran into with the free plan or just that Smartlook had a better user interface. I am very happy with Smartlook so long as it is …
Hotjar seemed to miss more users' recordings that Smartlook. I'm not exactly sure why but I suspect that Hotjar takes longer to start its recording and if a user closed the tab too quickly then Hotjar did not register a page visit at all. Smartlook catches many more users even …
We ended up going with a competitor that offered more features at a lesser price and we chose Hotjar. Hotjar's pricing has since gone up, but we are grandfathered in.
Compared to Hotjar, the first, and most important criteria for us is the performance impact on our customers. We've always had problems with Hotjar's rather resource-intensive script, which causes a noticeable degradation even on medium to high-performance client devices. In …
Smartlook is the better overall value of all the solutions we've tried. Hotjar was overpriced, Lucky Orange seems more like an experimental project than a full-fledged product and Mouselflow seems to have some problems dealing with some types of browsers that we did not …
FullStory is more complex, detailed, better-looking and way more expensive. Therefore I think it makes sense to start with Smartlook at least. FullStory also has yearly plans which is really annoying. Hotjar doesn't have browser error logging which is a huge disadvantage for …
I like it more in different aspects such as pricing, capabilities, UI, etc. When it comes to the pricing, I have been using it for many years, and always was easy to use and to see what was happening with conversions. It's the most undervaluable tool these days. When I was …
For me, Smartlook gathers everything a product designer or even a product manager needs. We have everything gathered in a single platform, and it's very powerful we can analyze everything we need. It's the only product where recordings are as well done. The UX/UI of the …
This has a lot of features that other websites don't have, except they are the paid version. What I really like about the free version of Smartlook is their feature at the end, you can have a lot of things in terms of what's featured on your website. It’s ahead of other …
Smartlook has all the outclass features to have on the platform for the websites to do exceptionally well digitally. Other than that, I have been using this platform for a very long time and it has been the best choice in handling analytics of websites. Another pro that I have …
Smartlook used to be a "young brother" of these two competitors, but now it might even be better than them. You have to try for yourself. All of these products have some pros and some cons.
We're going for Smartlook for its ability to tie recorded users with your own user database. This is invaluable when trying to monitor important user interaction, and helps when diagnosing issues raised by these users.
I'd rather use them, which I do. There are many alternatives on the market which do just that, so it's all about the experience working with the tool or a company. Smartlook does have a few useful features, and their VC-funded email marketing make them seem nice. But don't fall …
So far there is no other platform like this that has everything integrated into the same site from heatmaps, real-time recordings and question forms to the customer to know what they think...