Knak. vs Litmus

• Well designed templates
• Easy integration with Marketo
• New templates all the time and a big library to choose from
• Mobile-optimized templates

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• Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
• Litmus helps legitimize the struggles of every email developer.
• Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.

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• Sometimes there are issues with buggy code
• Updates sometimes will break emails

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• I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
• I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
• It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.

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• Great return on time investment
• Great return on our strategy to get new communications out the door

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• The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
• While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
• Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.

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