Later vs. Oracle Social Cloud (legacy)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later
Score 8.3 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$18
per month per user
Oracle Social Cloud (legacy)
Score 7.6 out of 10
Enterprise companies (1,001+ employees)
Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.N/A
Pricing
LaterOracle Social Cloud (legacy)
Editions & Modules
Starter
$18
per month per user
Growth
$40
per month per user
Advanced
$80
per month per user
No answers on this topic
Offerings
Pricing Offerings
LaterOracle Social Cloud (legacy)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount available for annual subscription.
More Pricing Information
Community Pulse
LaterOracle Social Cloud (legacy)
Top Pros
Top Cons
Best Alternatives
LaterOracle Social Cloud (legacy)
Small Businesses
Growave
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Score 9.9 out of 10
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Score 7.9 out of 10
Medium-sized Companies
monday marketer
monday marketer
Score 9.0 out of 10
Mention
Mention
Score 9.2 out of 10
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Emplifi Social Marketing Cloud
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Score 8.5 out of 10
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Social Suite by Reputation.com
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LaterOracle Social Cloud (legacy)
Likelihood to Recommend
9.3
(15 ratings)
7.6
(35 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(10 ratings)
Usability
9.4
(3 ratings)
9.0
(1 ratings)
Support Rating
9.0
(17 ratings)
8.3
(8 ratings)
Online Training
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
LaterOracle Social Cloud (legacy)
Likelihood to Recommend
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
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Discontinued Products
If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
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Pros
Later
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
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Discontinued Products
  • The ability to schedule months of content at a time and view it across a calendar.
  • The approval process - you can set up teams to create, edit, publish, approve etc.
  • The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
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Cons
Later
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
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Discontinued Products
  • Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
  • No ability to boost posts or ads from SRM.
  • Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
  • Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.
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Likelihood to Renew
Later
No answers on this topic
Discontinued Products
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
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Usability
Later
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
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Discontinued Products
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
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Support Rating
Later
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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Discontinued Products
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
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Online Training
Later
No answers on this topic
Discontinued Products
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
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Alternatives Considered
Later
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
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Discontinued Products
I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
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Return on Investment
Later
  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
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Discontinued Products
  • Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
  • Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
  • Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.
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