What users are saying about
65 Ratings
Top Rated
387 Ratings
65 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100
Top Rated
387 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

Leadpages

It's great if you want an easy-to-use but extremely robust tool for producing effective online marketing pages since it makes production work enjoyable and inspires fresh creativity. It also offers wonderful split-testing capabilities which can enhance marketing results. But if you're looking for an out-of-the-box collection of standardized, one-size-fits-all marketing resources, you really might want to consider looking elsewhere.
Tim Bost | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Leadpages
Optimizely
7.0
a/b experiment testing
Leadpages
Optimizely
8.0
Split URL testing
Leadpages
Optimizely
7.7
Multivariate testing
Leadpages
Optimizely
7.6
Multi-page/funnel testing
Leadpages
Optimizely
7.3
Cross-browser testing
Leadpages
Optimizely
7.1
Mobile app testing
Leadpages
Optimizely
6.3
Test significance
Leadpages
Optimizely
6.9
Visual / WYSIWYG editor
Leadpages
Optimizely
7.1
Advanced code editor
Leadpages
Optimizely
6.5
Page surveys
Leadpages
Optimizely
6.4
Visitor recordings
Leadpages
Optimizely
7.2
Preview mode
Leadpages
Optimizely
6.7
Test duration calculator
Leadpages
Optimizely
6.2
Experiment scheduler
Leadpages
Optimizely
7.9
Experiment workflow and approval
Leadpages
Optimizely
7.0
Dynamic experiment activation
Leadpages
Optimizely
7.4
Client-side tests
Leadpages
Optimizely
7.4
Server-side tests
Leadpages
Optimizely
6.8
Mutually exclusive tests
Leadpages
Optimizely
6.4

Audience Segmentation & Targeting

Leadpages
Optimizely
7.4
Standard visitor segmentation
Leadpages
Optimizely
7.7
Behavioral visitor segmentation
Leadpages
Optimizely
7.3
Traffic allocation control
Leadpages
Optimizely
8.0
Website personalization
Leadpages
Optimizely
6.8

Results and Analysis

Leadpages
Optimizely
7.1
Heatmap tool
Leadpages
Optimizely
6.7
Click analytics
Leadpages
Optimizely
7.3
Scroll maps
Leadpages
Optimizely
7.1
Form fill analysis
Leadpages
Optimizely
6.5
Conversion tracking
Leadpages
Optimizely
7.5
Goal tracking
Leadpages
Optimizely
7.5
Test reporting
Leadpages
Optimizely
7.6
Results segmentation
Leadpages
Optimizely
7.1
CSV export
Leadpages
Optimizely
6.5
Experiments results dashboard
Leadpages
Optimizely
7.1

Pros

Leadpages

  • Leadpages integrates well with many of the main software that businesses use like Infusionsoft, Hubspot, Marketo, Mailchimp, GoToWebinar, and Wordpress. This allows your landing pages to be integrated well into the other processes you have with your business.
  • Leadpages makes it easy to build professional looking landing pages without having to hire someone else or have coding skills. Their drag and drop builder makes it easy enough to use and get the hang of. I particularly love the hundreds of templates they provide for you to help give you ideas and get you going faster.
  • They also have a Leadbox function that has also been super useful in being able to get other types of forms up on our website. These forms provide some functionality that our website wouldn't have had without them.
Anonymous | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Leadpages

  • While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
  • I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.
Michelle Markelz | TrustRadius Reviewer

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Likelihood to Renew

Leadpages

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Leadpages

Leadpages 9.0
Based on 1 answer
I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
John Pohly | TrustRadius Reviewer

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Reliability and Availability

Leadpages

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 9.0
Based on 6 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Leadpages

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 6.0
Based on 6 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Leadpages

Leadpages 7.3
Based on 8 answers
Leadpages support is helpful, they also created many resources to help people create good funnels and learn about small things that matter when doing marketing. The affiliate program is good and could be something which pays for your subscription. People like Leadpages because its been recommended by many influencers participating in affiliate program and also because it just works without problems and does the job. But right now alternatives should be taken in consideration, as there are many other projects that could do it better and cheaper.
Anonymous | TrustRadius Reviewer

Optimizely

Optimizely 9.1
Based on 15 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Implementation Rating

Leadpages

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 8.0
Based on 12 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Alternatives Considered

Leadpages

Well, Drip is part of Leadpages, however it is more of what the title means. It does drip campaigns, where they come in and it drips them all over the place finding out what they truly need. The other platforms are fairly good, but they do not have all the functions that Leadpages does and certainly are not near as user-friendly with drop and drag or live interactions on some of these.
Haley Fox | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Leadpages

No score
No answers yet
No answers on this topic

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Return on Investment

Leadpages

  • Since implementing Leadpages into our active market campaigns we've seen a significant increase in conversions, lead flow, and quality of client.
  • Responsive pages has made mobile advertising a breeze
  • Detailed data tracking makes it easy to identify which pages are converting the most.
Matthew Gehrman | TrustRadius Reviewer

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Screenshots

Pricing Details

Leadpages

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
leadpages.net/free-trial

Leadpages Editions & Modules

Edition
Standard$251
Pro$491
Advanced$1991
  1. Per Month (Paid Annually)
Additional Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Leadpages
8.2
Optimizely
8.8

Likelihood to Renew

Leadpages
Optimizely
9.0

Usability

Leadpages
9.0
Optimizely
7.3

Reliability and Availability

Leadpages
Optimizely
9.0

Performance

Leadpages
Optimizely
6.0

Support Rating

Leadpages
7.3
Optimizely
9.1

Online Training

Leadpages
Optimizely
3.0

Implementation Rating

Leadpages
Optimizely
8.0

Scalability

Leadpages
Optimizely
7.0

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