Microsoft Dynamics 365 Marketing vs. SAP Marketing Cloud

Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.

Incentivized

The tool integrates seamlessly with SAP's customer experience suite, when you have an e-commerce platform from a different vendor it is less appropriate and more difficult to integrate although it is possible to do so.

• Customer data management
• Lead management
• Campaign strategy design

Incentivized

• Great integration capabilities with SAP Cx suite
• Relatively easy to implement
• Great configurability

• Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
• They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
• Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.

• Higher costs compared with competitors
• Its architecture is a bit outdated
• Some annoying system errors might come around

I wouldn't even think of renewing our use of Marketing 365. It's worthless

Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

Incentivized

Very reliable

Incentivized

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.

Incentivized

• It has improved ROI for the organization replacing the old marketing tools being used earlier.
• Made the organization cloud ready earlier the organization was using on-Prem based solution.

Incentivized

• Return of investment of our customers in traffic increase
• Better insight into customer preferences
• Increase in customer base