What users are saying about
2 Ratings
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Top Rated
56 Ratings
2 Ratings
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Score 8.7 out of 100

Parse.ly

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Top Rated
56 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

NapoleonCat

Great for managing social media campaigns, specifically involving multiple hashtags. Few to zero competitors offer this. That's kind of a niche use, which is why I gave it a four when asked "how likely are you to recommend it." The interface was kind of glitchy, so I might look elsewhere for managing campaigns that didn't require multiple hashtags
Jaeger Shaw | TrustRadius Reviewer

Parse.ly

I think it's a really great tool for traffic data. It's not too overwhelming on the homepage (all I really want to know is top stories of the day and top posts in the last few minutes) and if I want to go more in-depth with where traffic is coming from, I know I can just click on the story for additional data. Parse.ly is truly well suited for writing in the entertainment industry. Every writer wants to know if people are reading their stories, and it does just that. At this time I can't think of a scenario where's it's less appropriate to use.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

NapoleonCat
6.4
Parse.ly
Boolean keyword searches
NapoleonCat
9.1
Parse.ly
Filtering out noise/spam
NapoleonCat
7.3
Parse.ly
Sentiment analysis
NapoleonCat
4.5
Parse.ly
Broad channel coverage
NapoleonCat
4.5
Parse.ly

Marketing

NapoleonCat
6.4
Parse.ly
Campaigns and promotions
NapoleonCat
6.4
Parse.ly

Channel coverage/integration

NapoleonCat
7.3
Parse.ly
Instagram
NapoleonCat
7.3
Parse.ly

Reporting/analytics

NapoleonCat
6.8
Parse.ly
Campaign success analytics
NapoleonCat
5.5
Parse.ly
Real-time tracking
NapoleonCat
8.2
Parse.ly

Pros

NapoleonCat

  • Multi-hashtag searches
  • Customer service
  • Social campaign management
Jaeger Shaw | TrustRadius Reviewer

Parse.ly

  • The real-time metrics are incredibly useful.
  • I love how detailed the information can get. I can find out a breakdown of the origins of the traffic, so I know which came from a push notification, from FB or Twitter, from the site itself, from a newsletter, etc. And I can tell if people are visiting my sites via desktop or mobile, time spent on site, where they went on the site after the initial article, etc. I also can see how stories perform by reporter, source, keyword, etc.
  • They have excellent customer service. Any support ticket I file receives prompt attention. Other organizations can be far less responsive, so it's always nice to know in the rare instance I experience an issue with Parse.ly I will get help quickly.
Anonymous | TrustRadius Reviewer

Cons

NapoleonCat

  • Somewhat glitchy interface
  • Confusing
  • Explaining what different services are provided
Jaeger Shaw | TrustRadius Reviewer

Parse.ly

  • The URLs that list where some traffic came from (i.e. Twitter) are sometimes hard to read.
  • It would be great to see more detail of traffic sources. For example, if a spike of views come from Twitter it would be great to see if it is a specific tweet or account the bulk of views are coming from.
Ben Smithson | TrustRadius Reviewer

Support Rating

NapoleonCat

NapoleonCat 8.2
Based on 1 answer
Over the course of our campaign, the team went out of their way to fix and correct glitches in the interface that I pointed out to them.
Jaeger Shaw | TrustRadius Reviewer

Parse.ly

Parse.ly 8.0
Based on 32 answers
Getting support from Parsely is so easy. They are super responsive and really go out of their way to make sure they get you to a solution you're happy with. In the rare event that what you need is impossible, they actually record your feedback and actually get it to the people who could act on it. I've even had them get back to me later to get more information about a feature I requested.
Phoebe Gavin | TrustRadius Reviewer

Alternatives Considered

NapoleonCat

No other program we found allowed for multi-hashtag searching.
Jaeger Shaw | TrustRadius Reviewer

Parse.ly

One of the things users first say when they start with Parse.ly is how easy it is to navigate through a lot of data thanks to the design. Parse.ly also has several data points and metrics that their competitors do not track. The automated reporting also makes it much easier to review metrics on your own time, instead of having to stare at the dashboard all day.
Anonymous | TrustRadius Reviewer

Return on Investment

NapoleonCat

  • Allowed us to engage users with a contest that otherwise would have been impossible or required different paramters
  • Easily track the 1000 contest entrees
Jaeger Shaw | TrustRadius Reviewer

Parse.ly

  • The return on investment is very, very good, as we've been using it for years now with no sign of stopping or switching to a different platform. I have no hard numbers available, as that would be something my managers would be able to provide.
  • I do think that more accurate numbers from previous years would be of better use.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

NapoleonCat

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

NapoleonCat
3.6
Parse.ly
9.0

Support Rating

NapoleonCat
8.2
Parse.ly
8.0

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