What users are saying about
141 Ratings
7 Ratings
141 Ratings
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Score 8.1 out of 100
7 Ratings
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Score 9 out of 100

Likelihood to Recommend

NetBase

Best suited to processing large volumes of social media mentions. As with any social analysis tool, a degree of expertise and understanding of social media platforms, audience trends etc. is important to get the most out of the tool, so an "expert user" approach should be prioritised over making it accessible to lots of people with minimal training. The pricing model is particularly suitable for a small number of users who are likely to be looking at a large number of brands/topics.
Scott Thompson | TrustRadius Reviewer

Sniply

Sniply is well suited for large companies with very engaged audiences and brands that attract a lot of attention. It would also work well with single brands that don't have to switch between profiles. For us, it works very well; it is just a little more time consuming than if we were a larger company or had fewer brands.
Megan Lemons | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

NetBase
7.8
Sniply
Boolean keyword searches
NetBase
7.0
Sniply
Filtering out noise/spam
NetBase
7.0
Sniply
Sentiment analysis
NetBase
8.0
Sniply
Broad channel coverage
NetBase
9.0
Sniply

Publishing

NetBase
8.5
Sniply
Content planning and scheduling
NetBase
9.0
Sniply
Audience targeting
NetBase
8.0
Sniply
Content optimization
NetBase
8.0
Sniply
Workflow management
NetBase
9.0
Sniply

Engagement

NetBase
8.3
Sniply
Automated routing and prioritization
NetBase
8.0
Sniply
Customer interaction histories
NetBase
8.0
Sniply
Bulk actions
NetBase
9.0
Sniply

Marketing

NetBase
8.4
Sniply
9.0
Lead generation
NetBase
9.0
Sniply
9.0
Content marketing
NetBase
8.0
Sniply
9.0
Paid media management
NetBase
9.0
Sniply
Campaigns and promotions
NetBase
7.5
Sniply
9.0

Channel coverage/integration

NetBase
8.4
Sniply
9.0
Twitter
NetBase
8.5
Sniply
9.0
Facebook
NetBase
8.5
Sniply
9.0
LinkedIn
NetBase
8.5
Sniply
9.0
Google+
NetBase
8.5
Sniply
9.0
Instagram
NetBase
8.5
Sniply
Pinterest
NetBase
8.0
Sniply
YouTube
NetBase
8.5
Sniply

Reporting/analytics

NetBase
8.7
Sniply
9.5
Campaign success analytics
NetBase
9.0
Sniply
10.0
Real-time tracking
NetBase
9.0
Sniply
9.0
Competitor analysis
NetBase
8.0
Sniply

Account management

NetBase
8.0
Sniply
Role-based user permissions & privileges
NetBase
9.0
Sniply
Mobile access
NetBase
7.0
Sniply

Pros

NetBase

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis | TrustRadius Reviewer

Sniply

  • Using the 'Call to Action' feature means I set specific text to drive people to my blog.
  • 1000 clicks for free is an excellent price point for independent consultants and small businesses and the price points to upgrade make a lot of sense too.
  • It's super easy to track clicks and conversions to your website.
  • Super easy integration with Buffer which is fantastic.
Marissa White | TrustRadius Reviewer

Cons

NetBase

  • NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
  • I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
  • We find a lot of repeats of the same exact posts, which seems odd and skews the data.
Melissa Schwartz | TrustRadius Reviewer

Sniply

  • Packages. We are a medium-sized company but we manage small brands who do not get a lot of clicks. Because of this, the current packages don't work for our purposes.
  • Integrations. We use Sniply inside of Sendible and the integration is a bit clunky when you have more than one account.
  • Customization. Snips are look the same, it would be helpful if there were more customization options.
Megan Lemons | TrustRadius Reviewer

Likelihood to Renew

NetBase

NetBase 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

Sniply

No score
No answers yet
No answers on this topic

Usability

NetBase

NetBase 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

Sniply

Sniply 9.0
Based on 1 answer
Makes it super easy
Marissa White | TrustRadius Reviewer

Performance

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

Sniply

No score
No answers yet
No answers on this topic

Support Rating

NetBase

NetBase 9.1
Based on 11 answers
Our NetBase support team is always there for us and has never let us down. They are willing to roll up their sleeves and dive into any issue or complex business problem that we are looking to solve.
Ted Tagalakis | TrustRadius Reviewer

Sniply

No score
No answers yet
No answers on this topic

Implementation Rating

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

Sniply

No score
No answers yet
No answers on this topic

Alternatives Considered

NetBase

We've used several different social media tools, and Netbase is by far the best. It's easy to understand (after a topic is set up), easy to export and looks very clean for client presentations. With Radian 6, we got a word cloud, but had to create any other graphs and visuals by hand since they only exported to an Excel. It was the same with Simply Measured, the reporting was just ugly and unpresentable to clients. Visible Intelligence was just inaccurate, and kept pulling in spam posts that were full of porn
Sarah Flagg | TrustRadius Reviewer

Sniply

Sniply has a lot more data and customization features. Bitly does not have the features we need in the version we use. Sniply's UI is a lot more clean and user friendly then Bitly and is easier to use. Also, the integration with Sendible makes Sniply much more convenient for us to use
Megan Lemons | TrustRadius Reviewer

Return on Investment

NetBase

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

Sniply

  • I use the free version and so far my conversion rate (people who click my call to action) is 0.71%. This is a low number but also represents 3 people who might not ordinarily have visited my website so that's a good return to me.
Marissa White | TrustRadius Reviewer

Screenshots

Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Sniply

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

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