2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.8 out of 100
Top Rated
601 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Nielsen Marketing Cloud

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Nielsen Marketing Cloud
6.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Collection of first-party data
Nielsen Marketing Cloud
5.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Collection of third-party data
Nielsen Marketing Cloud
6.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Access to Third-party Data Providers
Nielsen Marketing Cloud
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Data Classification

Nielsen Marketing Cloud
5.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Audience taxonomy
Nielsen Marketing Cloud
5.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Tag Management
Nielsen Marketing Cloud
7.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Data Analysis Dashboard
Nielsen Marketing Cloud
5.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Ad Network Integration

Nielsen Marketing Cloud
5.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Data Transfer
Nielsen Marketing Cloud
5.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
DSP integration
Nielsen Marketing Cloud
5.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)

DMP Analytics

Nielsen Marketing Cloud
6.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Campaign Analytics
Nielsen Marketing Cloud
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Audience Analytics
Nielsen Marketing Cloud
6.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Email & Online Marketing

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Dynamic content
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Ability to test dynamic content
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Landing pages
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Mobile optimization
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Triggered drip sequences
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3

Lead Management

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Lead nurturing
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Lead scoring and grading
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Data quality management
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Automated sales alerts and tasks
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Calendaring
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Event/webinar marketing
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Social Media Marketing

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social sharing and campaigns
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social profile integration
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4

Reporting & Analytics

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Dashboards
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Standard reports
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Platform & Infrastructure

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Role-based workflow & approvals
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Customizability
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Integration with Salesforce.com
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Integration with Microsoft Dynamics CRM
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8

Pros

Nielsen Marketing Cloud

  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
Nikita Patel | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Nielsen Marketing Cloud

  • Adding features.
  • Expanding options.
  • Allowing further customization.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Nielsen Marketing Cloud

Nielsen Marketing Cloud 8.0
Based on 1 answer
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Support Rating

Nielsen Marketing Cloud

Nielsen Marketing Cloud 5.0
Based on 1 answer
I am rating this as neutral due to having minimal interaction with them
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Nielsen Marketing Cloud

I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms
Nikita Patel | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Nielsen Marketing Cloud

  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
Nikita Patel | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Nielsen Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Rating Summary

Likelihood to Recommend

Nielsen Marketing Cloud
5.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8

Likelihood to Renew

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

Nielsen Marketing Cloud
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Reliability and Availability

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Nielsen Marketing Cloud
5.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Nielsen Marketing Cloud
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Add comparison