What users are saying about
10 Ratings
59 Ratings
10 Ratings
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Score 3.5 out of 100
59 Ratings
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Score 6.6 out of 100

Feature Set Ratings

    SEO

    NinjaCat

    Feature Set Not Supported
    N/A
    7.6

    RavenTools

    76%
    RavenTools ranks higher in 8/8 features

    Keyword analysis

    N/A
    0 Ratings
    7.0
    70%
    10 Ratings

    Backlink management

    N/A
    0 Ratings
    9.0
    90%
    11 Ratings

    SERP ranking tracking

    N/A
    0 Ratings
    7.0
    70%
    11 Ratings

    Page grader

    N/A
    0 Ratings
    7.0
    70%
    10 Ratings

    Competitive analysis

    N/A
    0 Ratings
    8.0
    80%
    10 Ratings

    Site audit / diagnostics

    N/A
    0 Ratings
    8.0
    80%
    11 Ratings

    Site recommendations

    N/A
    0 Ratings
    7.0
    70%
    10 Ratings

    Task management

    N/A
    0 Ratings
    8.0
    80%
    8 Ratings

    SEO Channels

    NinjaCat

    Feature Set Not Supported
    N/A
    7.2

    RavenTools

    72%
    RavenTools ranks higher in 4/4 features

    Local SEO

    N/A
    0 Ratings
    8.0
    80%
    7 Ratings

    Social SEO

    N/A
    0 Ratings
    9.0
    90%
    9 Ratings

    Mobile SEO

    N/A
    0 Ratings
    5.0
    50%
    7 Ratings

    Global SEO

    N/A
    0 Ratings
    7.0
    70%
    7 Ratings

    SEO Platform & Account Management

    NinjaCat

    Feature Set Not Supported
    N/A
    9.1

    RavenTools

    91%
    RavenTools ranks higher in 2/2 features

    Multi-domain support

    N/A
    0 Ratings
    8.1
    81%
    9 Ratings

    Integration with web analytics tools

    N/A
    0 Ratings
    10.0
    100%
    11 Ratings

    Attribute Ratings

    • RavenTools is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    1.6

    NinjaCat

    16%
    4 Ratings
    9.0

    RavenTools

    90%
    25 Ratings

    Likelihood to Renew

    NinjaCat

    N/A
    0 Ratings
    9.0

    RavenTools

    90%
    16 Ratings

    Usability

    NinjaCat

    N/A
    0 Ratings
    7.0

    RavenTools

    70%
    1 Rating

    Availability

    NinjaCat

    N/A
    0 Ratings
    8.0

    RavenTools

    80%
    2 Ratings

    Support Rating

    7.4

    NinjaCat

    74%
    3 Ratings
    9.0

    RavenTools

    90%
    4 Ratings

    Likelihood to Recommend

    NinjaCat

    NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
    Matthew Stewart | TrustRadius Reviewer

    RavenTools

    If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
    Lakita Marshall | TrustRadius Reviewer

    Pros

    NinjaCat

    • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
    • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
    • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
    John Kobel | TrustRadius Reviewer

    RavenTools

    • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
    • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
    • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
    Laren Helms | TrustRadius Reviewer

    Cons

    NinjaCat

    • The tool does struggle with handling data from tools that aren't particularly clean.
    • Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
    • Portions of the tool don't work as expected but there are work-arounds in almost all situations.
    James Arnold | TrustRadius Reviewer

    RavenTools

    • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
    • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
    Steve Jones | TrustRadius Reviewer

    Pricing Details

    NinjaCat

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    NinjaCat Editions & Modules

    Additional Pricing Details

    RavenTools

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $49 per month

    RavenTools Editions & Modules

    Edition
    Small Biz (2 users)$491
    Start (4 users)$1091
    Grow (8 users)$1991
    Thrive (20 users)$2991
    Lead (40 users)$4791
    1. per month
    Additional Pricing Details

    Likelihood to Renew

    NinjaCat

    No score
    No answers yet
    No answers on this topic

    RavenTools

    RavenTools 9.0
    Based on 16 answers
    A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
    Anonymous | TrustRadius Reviewer

    Usability

    NinjaCat

    No score
    No answers yet
    No answers on this topic

    RavenTools

    RavenTools 7.0
    Based on 1 answer
    Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
    Lakita Marshall | TrustRadius Reviewer

    Support Rating

    NinjaCat

    NinjaCat 7.4
    Based on 3 answers
    The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
    Matthew Stewart | TrustRadius Reviewer

    RavenTools

    RavenTools 9.0
    Based on 4 answers
    RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
    Lakita Marshall | TrustRadius Reviewer

    Alternatives Considered

    NinjaCat

    Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
    John Kobel | TrustRadius Reviewer

    RavenTools

    I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
    Amy Odhner | TrustRadius Reviewer

    Return on Investment

    NinjaCat

    • Improved perception of business by improving reporting
    • Much quicker optimization for clients
    • Stands out ahead of competitors
    James Arnold | TrustRadius Reviewer

    RavenTools

    • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
    • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
    Anonymous | TrustRadius Reviewer

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