28 Ratings
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Score 9.9 out of 100
Top Rated
601 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Oktopost

Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks.It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc.I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
Miles Szkoda | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Dynamic content
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Ability to test dynamic content
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Landing pages
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Mobile optimization
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Triggered drip sequences
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3

Lead Management

Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Lead nurturing
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Lead scoring and grading
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Data quality management
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Automated sales alerts and tasks
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Calendaring
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Event/webinar marketing
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Social Media Marketing

Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social sharing and campaigns
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social profile integration
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4

Reporting & Analytics

Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Dashboards
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Standard reports
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Platform & Infrastructure

Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Role-based workflow & approvals
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Customizability
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Integration with Salesforce.com
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Integration with Microsoft Dynamics CRM
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Oktopost
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8

Pros

Oktopost

  • Auto-poster feature that allows scheduling of posts to be made in relatively short time.
  • Calendar view has a great UI with easy to use drag and drop and editing features.
  • Message assets can be saved per campaign without having to re-draft them for repeated promotions.
  • Good reporting via excel export and dashboard overview
  • Great customer service and support! Including response rate and implementation of requested features
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Oktopost

  • Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
  • They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.
Claudia Pitarque | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Oktopost

Oktopost 9.1
Based on 7 answers
I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
Adam Robinson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Oktopost

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Support Rating

Oktopost

Oktopost 6.4
Based on 1 answer
When I have sent in questions to support, I have received answers pretty quickly and they were helpful.However, I would like to see more information on the support page rather than having to contact them directly.
Nili Molvin | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Oktopost

Oktopost 4.5
Based on 1 answer
There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
Nili Molvin | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Oktopost

Oktopost 7.3
Based on 1 answer
As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
Nili Molvin | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Oktopost

The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
Stirling Gardner | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Oktopost

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Oktopost

  • Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
  • Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
  • Ability to quickly post allows for immediate input during time sensitive social discussions.
Rob Robinson | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Oktopost

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oktopost Editions & Modules

Edition
Basic$55
Basic+$123
Business$476
Enterprise$0
    Additional Pricing Details

    Oracle CX Marketing (formerly Oracle Marketing Cloud)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional
    5,000.00*

    * per installation

    Oracle CX Marketing (formerly Oracle Marketing Cloud) Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Oktopost
    9.9
    Oracle CX Marketing (formerly Oracle Marketing Cloud)
    7.8

    Likelihood to Renew

    Oktopost
    9.1
    Oracle CX Marketing (formerly Oracle Marketing Cloud)
    5.3

    Usability

    Oktopost
    Oracle CX Marketing (formerly Oracle Marketing Cloud)
    8.6

    Reliability and Availability

    Oktopost
    Oracle CX Marketing (formerly Oracle Marketing Cloud)
    8.2

    Performance

    Oktopost
    Oracle CX Marketing (formerly Oracle Marketing Cloud)
    8.0

    Support Rating

    Oktopost
    6.4
    Oracle CX Marketing (formerly Oracle Marketing Cloud)
    9.9

    In-Person Training

    Oktopost
    Oracle CX Marketing (formerly Oracle Marketing Cloud)
    7.3

    Online Training

    Oktopost
    4.5
    Oracle CX Marketing (formerly Oracle Marketing Cloud)
    7.6

    Implementation Rating

    Oktopost
    7.3
    Oracle CX Marketing (formerly Oracle Marketing Cloud)
    8.8

    Scalability

    Oktopost
    Oracle CX Marketing (formerly Oracle Marketing Cloud)
    8.4

    Add comparison