Top Rated
601 Ratings
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Score 7.8 out of 100
120 Ratings
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Score 6.1 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Sitecore

Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Sitecore
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Sitecore
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Sitecore
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sitecore
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sitecore
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Sitecore
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Sitecore
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Sitecore
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Sitecore
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Sitecore

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Sitecore
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Sitecore
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Sitecore
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Sitecore
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Sitecore

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Sitecore
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Sitecore
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Sitecore

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Sitecore
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Sitecore
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Sitecore

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Sitecore
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sitecore
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Sitecore
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Sitecore

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Sitecore
6.9
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Sitecore
5.1
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sitecore
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Sitecore
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Sitecore
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sitecore
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Sitecore
Internationalization / multi-language
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
8.8

Security

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
7.1
Role-based user permissions
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
7.1

Web Content Creation

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
5.4
WYSIWYG editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
5.1
Code quality / cleanliness
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
5.1
Admin section
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
5.2
Page templates
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
5.1
Library of website themes
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
5.0
Mobile optimization / responsive design
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
5.2
Publishing workflow
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
7.1
Form generator
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
5.2

Web Content Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
5.3
Content taxonomy
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
5.2
SEO support
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
5.1
Bulk management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
5.1
Availability / breadth of extensions
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
4.1
Community / comment management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sitecore
7.2

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Sitecore

  • Personalisation of advertising banners based upon knowledge of the customer, like location or previous searches enables us to target customers with products and offers that they are more likely to engage with, which has been done to good effect.
  • The use of Sitecore for content management enables the business and design team to perform changes to things, like images, content and page structure, which would otherwise have required a code release, which is costly in terms of man power.
  • The A/B testing in Sitecore is good because it allows us to statistically verify minor changes to the site - like advert changes or component ordering on the page - as to whether or not they positively impact conversion.
Anonymous | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Sitecore

  • Sitecore is Customer Engagement Platform. It comes with lots of features (e.g. Authoring, Analytics, personalization, A/B Test, Webforms for marketers etc), But, most of them are not being used by many clients. If you are really looking for just CMS (only authoring and publishing), then I don't think Sitecore is a way to go.
  • You need to have a strong Sitecore certified developer base to manage the Sitecore platform (if you are using all features). It's the same case with others. But, finding a Sitecore certified (costs $$) developer is tough in the market. Now the market is growing (thanks to Sitecore promotional events) and Sitecore is gaining popularity, It may be easy to find such developers in the future. If you want to leverage most out of the Sitecore community you need to be a Sitecore certified developer.
  • Sitecore comes with lots of built-in features and marketplace components. I feel this puts in a little tricky situation. It gives an opportunity for a normal developer to use some of the free marketplace module, which may or may not be supported in a future version of Sitecore. which may put the entire platform in risk to upgrade to latest Sitecore version. You need to have a proper process to control and validate the marketplace components before using them.
Laxmi Srinivas Samayamantri | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Sitecore

Sitecore 9.0
Based on 9 answers
Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
Anonymous | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Sitecore

Sitecore 7.3
Based on 4 answers
With any platform that offers so much capability, usability will naturally be more challenging. Sitecore does an admirable job and made massive strides in version 8, but at some times offers too many ways to achieve the same task allows users to sometimes take a path less efficient than the preferred path.
Aaron Branson | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Sitecore

Sitecore 9.1
Based on 4 answers
Sitecore Support is very knowledgeable and helpful. We have raised a number of issues with them and they rarely fail to come up with an acceptable solution.
Anonymous | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Sitecore

Sitecore 10.0
Based on 1 answer
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
Anonymous | TrustRadius Reviewer

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Sitecore

Sitecore 9.1
Based on 5 answers
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
Chris Spears, CMTO | TrustRadius Reviewer

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Sitecore

The decision to select Sitecore was not ultimately mine, but the fact that we were able to leverage in-house Microsoft .Net (C#) experience on a platform that had a library of extensions, but also allowed us to customize and keep private our confidential IP has been a big help. When you see a SharePoint site or a Drupal site you can usually tell "oh this is a MS SharePoint site", but with Sitecore the ability to customize and have different views even different components based on device type makes Sitecore a clear winner.
Anonymous | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Sitecore

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Sitecore

  • ROI depends so much on implementation. Its would be difficult to comment in a positive or negative regarding CMS product to direct ROI. A non-technical user would be surprised at what a basic installation of Sitecore looks like. "Hello World" comes to mind. With that in mind we can look at two things, Sitecore Support and Sitecore Partners.
  • Certified Internal Developers and Sitecore Support: This depends on the qualifications of your existing departments regarding implementing a enterprise CMS. No experience to some experience, this is a no brainer, rigorously vet top and middle partners and hire one to lead this effort. If your experienced still hire a partner and vet them but hire a middle to small partner and have them help, not lead.
  • "Sitecore Window": You could equate Sitecore in some implementation as throwing expensive parts at a car problem. If your business requirements and data consumption needs are not within this cost window then in the end on paper it will be difficult to see ROI or that there just wasn't a return. Then it will be time to look at other lower cost alternatives The initial cost is just the start. Over engineering and expensive horizontal integration partners can cost someone a promotion or job.
  • If your content workflows are complex, sites rendering data requirements are large and performance and scalability are paramount. Sitecore should be in your top 3.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Sitecore

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Sitecore
5.1

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Sitecore
9.0

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Sitecore
7.3

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Sitecore

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Sitecore

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Sitecore
9.1

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Sitecore

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Sitecore
10.0

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Sitecore
9.1

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Sitecore

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