Top Rated
602 Ratings
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Score 7.8 out of 100
Top Rated
141 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Sprinklr Modern Engagement

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Sprinklr Modern Engagement
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Sprinklr Modern Engagement
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Sprinklr Modern Engagement
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sprinklr Modern Engagement
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sprinklr Modern Engagement
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Sprinklr Modern Engagement
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Sprinklr Modern Engagement
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Sprinklr Modern Engagement
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Sprinklr Modern Engagement
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Sprinklr Modern Engagement

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Sprinklr Modern Engagement
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Sprinklr Modern Engagement
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Sprinklr Modern Engagement
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Sprinklr Modern Engagement
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Sprinklr Modern Engagement

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Sprinklr Modern Engagement
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Sprinklr Modern Engagement
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Sprinklr Modern Engagement

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Sprinklr Modern Engagement
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Sprinklr Modern Engagement
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Sprinklr Modern Engagement

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Sprinklr Modern Engagement
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sprinklr Modern Engagement
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Sprinklr Modern Engagement
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Sprinklr Modern Engagement

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Sprinklr Modern Engagement
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Sprinklr Modern Engagement
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sprinklr Modern Engagement
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Sprinklr Modern Engagement
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Sprinklr Modern Engagement
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Sprinklr Modern Engagement
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Sprinklr Modern Engagement

Listening/monitoring

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.5
Boolean keyword searches
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.6
Filtering out noise/spam
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.3
Sentiment analysis
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
6.8
Broad channel coverage
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
8.1

Publishing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.2
Content planning and scheduling
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
8.3
Audience targeting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
6.8
Content optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
6.8
Workflow management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
6.9

Engagement

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.5
Automated routing and prioritization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
8.0
Customer interaction histories
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.3
Bulk actions
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.2

Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.3
Lead generation
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
6.4
Content marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
8.2
Paid media management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
6.7
Campaigns and promotions
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.8

Channel coverage/integration

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.6
Twitter
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
8.5
Facebook
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
8.4
LinkedIn
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.7
Google+
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.6
Instagram
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
6.4
Pinterest
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.4
YouTube
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.1

Reporting/analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
8.4
Campaign success analytics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
8.6
Real-time tracking
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
8.4
Competitor analysis
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
8.2

Account management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.0
Role-based user permissions & privileges
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
7.4
Mobile access
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Sprinklr Modern Engagement
6.6

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Sprinklr Modern Engagement

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No answer on this topic is available.

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
No answer on this topic is available.

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 6.4
Based on 42 answers
Most bugs or fixes are completed in a timely manner as long as you submit an official ticket to Sprinklr Support. I think some fo the feature requests, which take longer to implement, are not high on the list right now, such as better integration with Instagram Stories for publishing and reporting.
Anonymous | TrustRadius Reviewer

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
No answer on this topic is available.

Sprinklr Modern Engagement

Sprinklr Modern Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Sprinklr Modern Engagement

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Sprinklr Modern Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Sprinklr Modern Engagement
7.5

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Sprinklr Modern Engagement
8.5

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7
Sprinklr Modern Engagement
8.0

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Sprinklr Modern Engagement
9.1

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Sprinklr Modern Engagement
8.2

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Sprinklr Modern Engagement
6.4

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Sprinklr Modern Engagement
7.0

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Sprinklr Modern Engagement
8.4

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Sprinklr Modern Engagement
9.0

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Sprinklr Modern Engagement
8.2

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