TrustRadius
https://media.trustradius.com/product-logos/QQ/wg/XPONTGFTCZQA.PNGBrandwatch is certainly the most dynamic and well supported Social Insight platform available todayWe use Brandwatch Analytics as the core technology for our research into conversation around brands and entertainment properties and personalities. This involves utilising Brandwatch Analytics as a platform more than a tool, an option that would not be possible using any other social listening technology.,Highly programmable setup allows for deep categorisation of social and online conversation data. Useful and clear UI that allows easy access to granular reporting. Highly responsive and knowledge support and account management teams. Company is clearly committed to evolving their platform for their clients as well as being responsive to their recommendations.,The UI sometimes struggles with larger categorisation sets but this can be worked around by exporting to Excel and creating your own graphs there.,Our business is hugely dependent on Brandwatch Analytics as it is our core technology and so the ROI is clear. We have been able to work with the Brandwatch Analytics team to develop new solutions built on the platform and they have always provided excellent support.,10,,2,9,9,10,Implemented in-house,No,Change management was minimal,10Brandwatch - market leading digital intelligence software for strategic insight and foresight.We use Brandwatch Analytics within our organisation to gather digital intelligence for clients. We use this platform to cleanse, segment and provide context behind the data, allowing for actionable and meaningful insight that provides an understanding of strategic insight and foresight.,The gathering of data and use of categories, rules and tags to help to segment large unstructured datasets into structured themes of data that can be analysed through netnographic and qualitative research techniques. The ability to auto create reports on a daily, weekly and monthly basis, allowing us to draw comparisons and track changes in sentiment and behaviour over time. The use of Brandwatch Analytics signals to identify emerging trends, crisis management and conversation spikes, allowing us to work in an agile fashion to respond to changes within the marketplace on a real-time basis.,It can be complex to write advanced level queries, for example understanding where the brackets should be placed when writing long and detailed queries. The cleansing of the data is the most time consuming part of data analysis - greater automation in data cleansing would allow for more time for data analysis and comparison of themes and patterns (again this relates to the ability to write good queries to ensure that the correct data is pulled. It may be useful to have an 'auto translate function' as we have been asked recently to analyse data in different languages and we currently do not have these skills in-house.,Our entire business model is framed around using tools to analyse digital conversations. Brandwatch Analytics is our most used tool and is used for most of our client projects. It is therefore only a positive impact. The changes and development in Brandwatch Analytic's capacities allows us to pitch for new pieces of work and extend current client work therefore it continues to have a positive impact on the business.,9,Talkwalker and Crimson Hexagon ForSight,4,8,8,8Hey! We might have half a brand between us after all...We are a marketing agency that uses white label Brandwatch Analytics to: 1) Empower our clients with their own data 2) Provide regular reporting on brand presence, market research, and industry analysis It is our primary product. As far as addressing business problems, it allows us to offer a competitive social media product beyond what most agencies are able to offer.,By far, Brandwatch's biggest strength is the ability to customize rules that influence how mentions are tagged and categorized as they enter the system. It allows for in depth categorical and topical analysis that many competing social listening platforms are unable to beat. Brandwatch has a fantastic support team, and implements regular platform updates nearly every month. The platform is generally stable, and any issues are resolved very quickly. Customizable graphs allow analysts to drill deep into data. After two years of 40+ hours a week in brandwatch, I am still finding new ways to drill down. So many Boolean operators! Really helps when trying to get specific and accurate datasets. Being able to collect samples of data (instead of being forced to collect 100%) really helps us stay underneath our datacap.,Facebook data is particularly poor. Channels will often break and stop collecting Facebook posts and metrics on owned pages. I would say this happens to about 75% of my channels every two or three months. There aren't ways to filter out criteria beyond keywords while writing boolean queries. This can lead to some serious spam collection from channels like Twitter. While these mentions can later be filtered out through custom rules, it's just another step in the process that can take some time. Doesn't provide information on favorites from Twitter, which has forced us to adopt another third party tool. Longform content analytics is a serious pain. I am not sure if any listening software can get this right. Like all other analytics platforms, the sentiment algorithm is horrible in areas beyond B2C specific products.,When we begun using Brandwatch, we were just a fledgling agency that was struggling to stay above water. Now, we are working with clients at the MNC level and providing insights that are way beyond what were able to do previously. Brandwatch's lack of Facebook Topic Data has begun to hurt our advantage in the market. We are sometimes seen as a "Twitter only" analytics agency.,8,nuvi, Sprinklr, visible and Crimson Hexagon ForSight,Visible Intelligence,3,7,4,9Easy to use, in-depth analytics - perfect for social media strategyI use Brandwatch Analytics as a consultant to help create social media strategies for clients.,Competitor analysis - understanding share of voice and identifying successful competitor campaigns. Market analysis - identifying key topics and conversations. Influencer analysis - identifying key influencers in any sector.,It would be great if data from newer, more visual platforms like Instagram, Pinterest and Snapchat could be included. I'd love it if you could see in one dashboard follower counts and engagement rates across social platforms for a selection of key players in a specific sector. More audience analytics - demographic breakdowns, most influential followers etc.,Brandwatch Analytics gives me greater depth and understanding of a specific market or sector - knowledge which I can then pass on to my clients, giving tremendous added value. Brandwatch Analytics provides great graphics which clients love! Brandwatch Analytics gives me a simple, time-saving way to conduct a whole variety of analytical tasks.,10,Klear, Buffer, Followerwonk,7,7,10Brandwatch: A Great Cross Platform Listening ToolWe use Brandwatch Analytics as part of our education program, both with clients and graduates to illustrate what's possible with social listening and brand monitoring.,Cross platform monitoring including social media. It's a very powerful tool that allows us to gain deeper insights into brands and organisations. Detailed help and tips when setting up projects/queries as well as fantastic customer support from the team. Query structure is flexible allowing us to create a range of queries from general to very complex and specific.,Introduce a small business package that's more financially viable for startups/entrepreneurs or graduates. Increase social media platform coverage.,It has expanded the range of tools that we can introduce to clients and graduates.,10,Trackur, Hootsuite Pro, Hootsuite Free, Talkwalker, Topsy, SocialBro, Moz and Buzzsumo,Google Analytics, Bing Webmaster Tools, Google Search Console,,10,10,10Best Global Social Insights ToolsWe use Brandwatch Analytics with a range of our large global clients for market insights and brand monitoring. We also use it directly ourselves for market insights and research for our content marketing efforts.,Global views allowing geographic searching and geo-fencing. Monitors huge range of social sources globally, not just top US sites. Works in huge range of languages. Great analysis tools and easy to use reporting.,Improved the quality of our market insights which has lead to much improved content production. Helped us improve content which has lead to increased search rankings. Allowed us to get insights before our competitors.,10,,2,10,10,10Brandwatch for the "Listening Edge" of DigitalAs a technology, travel, and news journalist, or a PR and marketing professional, I've utilized many tools to capture the relevance and value of social media over the years. At Pamil Visions Public Relations, and via our efforts at Argophilia and Argo Travel News, our people have found Brandwatch the premier tool for showing the statistical underbelly of the digital landscape. Whether we need to report to hotel clients on media mentions, or if I personally need to find a key metric for a news story, Brandwatch solves for "X" in most cases. The point of pain Brandwatch easily solves is turning intricate and complex social interaction, Big Data, and difficult to explain concepts into relative child's play. Brandwatch is a tool every business person interested in digital must have.,Brandwatch mitigates creating simple to understand answers from highly complex social metrics - face it, outputting a chart to explain social tone is just amazing When I was asked to show the "heat" of mentions on the subject of the Ukraine for Russia Today, Brandwatch simplified the task of comparing the sentiment toward Russia's part, Ukraine, and the rest of the west. Social media plays a huge role in PR and politics these days. A hotel recently asked us to show the ROI of PR, something public relations professionals have wrestled with for decades. Brandwatch helped me clearly represent how a "test" PR campaign resulted in a massive branding plus for a singled out hotel chain versus its competitors. I know of no other metrics driven tool that has been able to so easily accomplish this. Frequently we're asked to evaluate one hotels chain's competition for their social and digital imminence. Businesses want to stay ahead of the competition, obviously. Brandwatch is the perfect comparative tool to help owners eclipse their competing hotels.,The only real weakness I can find in the Brandwatch tool set is the learning curve for super-wired company professionals like my team. That said, the complexities and uses of Brandwatch, while extensive, end up being far more feasible for uptake than the competitive ones. I'd also commend the team at Brandwatch for assisting at every level. I can't tell you how many times they've helped me create campaigns.,Brandwatch has helped us prove out our effectiveness better than any tool we've used. As for ROI? The cost becomes so minimal when compared to even the latest new business prospect "convinced" by using the tool. What I mean is, I've shown ROI to hotels using Brandwatch to convert believers.,10,,8,10,10,10,6Brandwatch. A first-rate enterprise monitoring applicationWe implement monitoring solutions for leading consumer brands. We provide managed solutions providing data at a top management level, but making sure that important indications filter down. Brandwatch monitoring provides us with critical marketing intelligence including performance indicators, threats, concerns, opportunities and competitor benchmarks. Monitoring allows clients to intercept and evaluate the conversations regarding their brand. It provides key information for improving brand sentiment, share of voice, customer service and a host of other issues.,Groups similar mentions to assist in competitive / marketing intelligence. Social media management. Extend the network of content management. Customer service. Allows teamwork on outstanding issues. Mentions can be assigned to individual users. Facilitates calculation of ROI from marketing campaigns. Sector wide listening. Provides a company with key industry benchmarks.,A Mobile version would be exceptional.,Brandwatch has consistently provided me with high level strategic intelligence than can make a critical difference in marketing ROI of my business and that of my clients. Just knowing which campaigns work best is an example.,10,topsy,tweetonomy,trackur,radian6,socialbakers,3,10,9,9,Implemented in-house,10,Query tool Alerts Report scheduler,No,10Brandwatch for LATAM. A good social monitoring and intelligence toolWe use Brandwatch for social media consulting, customer and competition analysis and one time reports for a variety of clients. We're a social business focused consultant so everybody in the company has a use for social media monitoring tools whether it is for internal use so we can assess and evaluate our customers' current social media situation or as a support of the planning and implementation of a social media strategy.,Brandwatch interface is clean and easy to understand. While social monitoring tools don't have to be simple they also have to provide a quick instinctive way to be used and Brandwatch provides this Excellent configuration settings. Designed for both the simple projects and consultants to the most complicated and demanding projects thanks to its two ways to configure it. Good analysis focus. Brandwatch has a good analysis focus which allows you not only to see the information in a dashboard but to actually dwell deeper into it. Latin America focus. Brandwatch has started a LATAM drive which could be beneficial to the region and the company,Brandwatch still can become a more analytically focused tool. We have too many "easy basic dashboards" tools out there. Some of us really need to dig deep into the information and Brandwatch while in the right path can still improve its interface to facilitate this. Increase amount of social networks covered. a tough challenge given how we always have new networks around but it is not only the new but the foreign networks like weibo or renren that should be considered. Better pricing. Brandwatch is a bit expensive and a lot of small businesses have no way to access it. A small business package could really be useful. While their Boolean configuration is an asset, writing and building the Boolean queries can be a real hassle and having and easier faster way to build it could be awesome. They are improving in this but there must be a way to automatize the creation of hundred characters long queries.,Brandwatch allows us to impress customers with our knowledge of their industry and company in the social media landscape. It is a distinct competitive advantage. We had a good income from one shot reports and crisis management help using Brandwatch. We have a good marketing strategy using Brandwatch for promotional analysis.,9,Radian6,Sysomos Heartbeat,Sysomos MAP,Synthesio,ubervu,Viralheat,Visible Intelligence,socialmetrix,analytic chile,ondore,Socialbakers,buzzmonitor,vortio,socialmention,nodexl,geofeedia,NetBase,4,8,7,8,2,One time situational reports Social monitoring continous projects Social intelligence for the high tier directors Crisis management,none yet,social crm command centers event monitoring,9,7,configuration is not easy but is indeed really complete creation of graphics, fast and easy,the boolean configuration may feel cumbersome from time to time.,8Brandwatch is an excellent platform / tool investmentI have my students working with internship projects this semester and it is an excellent platform for monitoring online reputation and story amplification. Brandwatch also implemented various roles and permission with make it easier to control access and mention usage. The issues that Brandwatch addresses is how to make sense of what is being said online about the subject of an analysis - Brandwatch's superior text categorization and tagging tools (which I compare with a Cuisinart) make it an excellent platform to invest in reusable queries revolving around industry and use case monitoring.,Finding conversations and tagging, categories and rulesets Connecting Social Media Monitoring to SEO via API access to MOZrank, Compete, and providing social impact scores on each piece of content. Demographic profiling via Twitter, can do some interesting comparisons on the fly which might be hard to do with several of its competitor platforms. Theme surfacing via Text Analytics is something that is better with Brandwatch than most of the other platforms I have worked with, when it is offered, at all. Brandwatch now monitors Facebook and Twitter owned media - this is more than most platforms Brandwatch is competing with does.,Maybe its just the server my instance is running on, but query execution is slower than ideal I want to set more than 10 influencers to show up in the Author dashboard, but aren't quite sure how to do that, if it's possible. The Geolocation features Brandwatch introduced a few years ago are helpful, and it would be nice if they extended it to their output, not just the input, currently they just show regional data for the most part, not city or lat/long coordinates. Brandwatch ought to develop a mobile app, just like Google Analytics and Radian6 has.,Since I'm using it lately in an educational context, I would say, excellent ROI.,9,,,10,10,9,10Students and faculty using Brandwatch to research insights and work with BrandsWe use Brandwatch as a discovery and measurement tool within projects and classes dealing with social analysis at Carnegie Mellon University. Students and faculty use Brandwatch to asses how market segments are engaged with brands, political and societal trends across the social space, and how communities engage and respond with organizations. We view Brandwatch as a critical piece in student development and learning and couldn't be happier in partnering with them..,Powerful querying capabilities with the ability to filter based on several factors Data visualization for easy trend spotting and benchmarking capability Sentiment mapping to identify how brands and content are perceived across channels Easy to understand and use interface Great customer support and accessible online help resources,Industry specific content and examples Integration into structured CRM applications,It has had a Positive Return on Experience for my students. When they leave CMU, they have often recommended Brandwatch to their companies when they are evaluating social listening and measurement applications,10,,,9,8,9Not just a "social listening tool", but a "social intelligence solution".One of the main problems I've been able to solve with the help of Brandwatch is correlation - so what you had spike in mentions last week? What caused it? So what you had a lot of mentions from a particular forum, more than usual? What caused that? Thanks to annotation and the ability to plot various metrics on the flexible Brandwatch graphs, I can easily identify what correlates and what causes spikes and/or dips, even before I export the data to Excel for a deep-dive. In fact, one of the benefits of Brandwatch is that, while I can keep some of the dashboards with basic and self-explanatory graphs based on the audience, I can also keep my "super dashboards" with all the metrics and widgets I need, and I can do all of my deep dives right from the dashboard. This leads me to the next problem I was able to solve thanks to Brandwatch - showing my various stakeholders that social listening (and social analytics in general) isn't daunting, it isn't boring, and just because it's often portrayed in an Excel spreadsheet it doesn't mean it's too scary for the business to appreciate. Brandwatch is so customisable and flexible that it's manager-friendly, analyst-friendly, data geek-friendly etc.,Brandwatch is very flexible, customisable, it's great for beginners and it appeases the advanced users who are always looking for more and more data Brandwatch is the tool with the highest number of supported Boolean queries - something to keep in mind if you want to build really flexible and accurate social listening queries. Brandwatch is open - with open APIs, you can integrate it with other applications that you may already have (e.g. Hootsuite, so you can monitor mentions and engage with them). Brandwatch isn't stagnant - the platform is constantly updated, every 2 weeks, so I'm reassured that I'm with a solution that moves at the pace of digital marketing.,I've used Brandwatch for quite a while, and I have to say that I'm thoroughly satisfied with it. However, if I have to point out a "weakness", I'd say the lack of an app. It would be great to have a view of mentions and analytics on-the-go, via an app. Having said that, it's not a big deal-breaker - I've tried using Brandwatch on my phone and a few more times on my tablet and it works just fine.,Brandwatch doesn't directly generate money, but the insights I've gotten out of it have been able to help us deflect social media crises (hence saving costs and reputation), identify outages on the onset (hence saving call costs), and more. So more than ROI, Brandwatch is an intelligent solution that caters to Return on Business Initiatives first alongside the traditional ROI.,10,Adobe Social,Adobe Analytics,Social Mention,Attensity,10,10,10,10,No,10,No,While I do have the option to report things to a customer care team, I also have the freedom to contact the people at Brandwatch. I put that in bold because I think it's extremely important - my relationship with Brandwatch isn't a customer-supplier relationship but it's more of a team relationship. I feel like I'm part of their team, like I can just email them or even Tweet them and I get a quick response, in a natural conversation, with no jargon or pretentiousness. That's one thing that Brandwatch users experience - not just the excellence from the tool, but also the warm culture from the people who work at Brandwatch, and considering how many suppliers miss that and how many just drop that as soon as you've signed a contract with them, I think that this is exceptional and exemplary from Brandwatch.,Visualisations are pretty customisable and easy to use and export. The graphs and various filters used to segment data are pretty self-explanatory, and I've also seen non-analyst make use of them comfortably at work, without me having to train them on the tool. The whole look and feel isn't clunky - in fact, you wouldn't think it was an analytics solution, and that's why Brandwatch isn't daunting for non-analytical minded users.,Yes,10An impressive enterprise level social listening toolI use Brandwatch across my entire organization. We use it to monitor brand mentions and that of our competitors. We have some VERY big competitors and Brandwatch has been instrumental in gauging how strong our brand is in comparison to competitors.,Identifying social reach of competitors - do you know how much reach your competitors have? What about how many social mentions they get in a given day? Most people have no idea but I can see the exact percentage of the social web my brand takes up in comparison to its competitors. This is invaluable in discovering how effective my brand is, what's working for competitors and what's working for us. Deep social listening - do you know what your customers/readers are saying about your brand? Most of my brands competitors don't know this so using Brandwatch to monitor for brand mentions gives us a huge advantage. We can also respond to mentions within the tool in most situations - great for reputation management.,Supporting additional social networks - what Brandwatch supports now is great, but the more the merrier. Ease of adding queries - there is a learning curve involved when using Brandwatch but then again that's the way it should be because it's an enterprise level tool so it's packed with functionality. There are easier to use tools but they don't have nowhere near as many features and the complexity of queries adds another dimension entirely. That said, they have improved things significantly so it's now much easier than it was and their team are always very helpful in offering support.,Traffic growth - Brandwatch has helped us identify opportunities that we wouldn't otherwise of had, this has lead to traffic growth which has helped us increase revenue. Handle potential PR issues - The social web is great but it can open brands up to reputation issues if problems aren't addressed. In the long run this has a positive impact on ROI.,8,mention,Talkwalker,1,8,7,7Brandwatch offering more than surface level analyticsWe use Brandwatch daily at Disruptive Insight. Brandwatch is one of our preferred tools that we use for a number of social intelligence projects. We are passionate about highlighting the context within social media conversations and Brandwatch provides us with functionality to get behind some of the numbers in social media. The advanced analytics are what attracted us to Brandwatch and they continue to be one of our favourite and most used tools from our suite of partners.,Advanced Analytics Customer Service Visual Graph Creation,Ability to recode topics from the auto generated word cloud,We use Brandwatch for a number of clients and it has been used to understand the social media landscape, introduce the indirect conversations to clients and used to create awareness and in sales and product development,10,DataRank,digimind,awedience,SocialFlow,Simply Measured,3,9,10,9,4Brandwatch reviewWe use Brandwatch to monitor and listen to social and digital conversations for our clients. It is globally used across the organization, across several different teams. Its modern design and interface has helped to address a wide range of business problems including crisis communications and helping us to understand our clients' audiences. The execution of a social media listening solution is essential for most businesses today. Brandwatch is an excellent tool for monitoring reputational risks and summarizing online conversations. Not only is Brandwatch helpful in the analysis of social datasets but it also enables us to combine social with other platforms. I would recommend Brandwatch to a business of any size thanks to its versatility.,The query builder allows you to filter out lots of spam and search for exactly what you want The top authors function allows you to monitor the most influential users in your community,I'd like more ways to manipulate the data in the dashboard.,Brandwatch has given us a quantifiable way to prove ROI to our clients.,8,,,8,8,8The ultimate platform for social media listening & analyticsWe help install Brandwatch within other organisations. Typically across teams such as Communication, Customer Service, Marketing and PR helping them understand what's being said about their own brand and competitors. Teams will be able to measure and benchmark marketing effectiveness, how their brands and products are being perceived, customer service outreach and business critical competitive insights.,Ability to get exactly the data you need by using complex search queries, ruling and categorisation of data. Unsurpassed possibilities to present the data in highly customised dashboards Quality of data,Automated reporting Support for more languages,Business critical for our clients as they get near realtime insights on their marketing, products and services,10,Synthesio,Radian6,50,9,9,8Brandwatch is a Comprehensive Solution to Monitor Your BrandBrandwatch is an amazing solution for monitoring the pulse of my clients brands. The Brandwatch platform helps us gather real time data on what's being said about the brands we represent from all across the web while allowing us to manage everything in their comprehensive platform. From tracking web mentions, blogs, authors, Twitter and Facebook, Brandwatch provides an outlet to really understand what's being said about our brands and products.,User Interface Sentiment Analysis All in one solution Accurate real-time data Reporting,Integration with Instagram and Pinterest,Saves us time creating monthly reports Allows us to quickly identify both positive and negitive mentions,10,10,10,10A very insightful tool for anyone who wants good ideas!We use Brandwatch to get better insights about our own industry and our clients industries. Brandwatch is one of the best tools we have ever seen and it also has an comprehensive flexibility to fit in your project needs. Using Brandwatch has helped us to understand and prevent our clients eventual crisis and saved us a lot of time and money. With no doubt I would recommend this tool to anybody who asks about social media monitoring and analysis.,Social Media Monitoring Brand insights Trend analysis,Translation to portuguese Some operators are a bit confusing at the beginning Channels usage are a bit confusing at the beginning,It saves a lot of time We can oversee some trends about our business We took good insights about our services and made them better,10,Scup,Radian6,2,10,10,9Brandwatch Monitoring - 10/10 [Music Industry]Defected Records currently uses Brandwatch to track all social mentions for both brands and music releases. Also allows us to track and monitor our key social channels in one dashboard.,Easy to manage dashboard Query builder one of the best around,Social post scheduler would be useful,Allowed us to understand key single/album reach and sales Understand which music releases resonated the most with our community,10,Sysomos Heartbeat,Radian6,3,9,9,9Brandwatch will help your reporting! Great tool.We utilize Brandwatch to better understand consumer social media conversation across various clients. We have multiple users within the same department, but the information gets shared to many departments in our organization. It helps us inform social and content strategies, as well as, reporting for social campaigns for our social clients. The measurement piece of Brandwatch is a crucial part of our reporting.,The measurement variables it can export and show are a great asset. For example, within an export or dashboard I can see follower count and engagement metrics at post-level, which we have not seen another tool do. Hashtag tracking on Twitter is very robust and especially helpful when running sweeps and counting entries. We love having the option to set what percentage of the Twitter Firehose we want to capture, so we're not limited to the Twitter Decahose.,Capturing data on Instagram can definitely be improved, since we've found some gaps when tracking hashtags. Tracking Instagram is only limited to hashtags, so it would be great if we could also do keyword tracking. It is not the easiest tools to help identify conversation themes quickly. It usually takes a little longer to dig through the data/dashboards/widgets to help land on conversation insights or audience interests.,I would say it has been positive since we've been able to use the tool for various reporting SOWs and tracking campaigns.,8,Crimson Hexagon ForSight, Infegy Atlas and NetBase,NetBase,,8,5,7Provides more data points and more flexible analysis that competitorsBrandwatch Analytics is being used across multiple business units within our agency. This includes account teams for clients for which we are the social AOR, as well as by agency resources that are shared by multiple business units for project (non-retainer) work, new business, etc. We also address multiple business problems with the platform. Some of these include analytics on client owned social platforms, content analysis, competitive set tracking, social listening, hashtag or campaign monitoring, research and planning, etc.,Twitter coverage is very strong, which provides for accurate data and flexible measurement capabilities. Data sets include follower count, following count, replies, and retweets which sample data points that are not always available in other platform unless you are authorized as the owner of the channel. The entire platform is robust yet flexible. There are advanced Boolean operators that can be used to create complex queries. Then, when ready to analyze the data, the dashboards provide an almost endless way of filtering, categorizing, tagging, drilling down into, slicing, and dicing the data however you need to see it to answer your business problem. Customer service has always been timely and interactions are positive. They can usually solve a problem or at least give you a response to let you know they are working on an issue well within 24 hours.,Instagram data coverage is not very strong. Though there are industry-wide hurdles in tracking data on Instagram, there are competitors that have proven more accurate than Brandwatch. Many larger, more broad queries return a lot of junk or spam posts. Customer service can help with filtering these out with common "NOT" operator phrases. However, some competitors do a better job on the back end to make sure you never see as much as the spam to begin with. Monthly data limits are a con if your work requires a lot of ad hoc projects and it's hard to project the monthly volume you will need.,At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.,8,NetBase, Radian6, Synthesio, Crimson Hexagon ForSight and Sprinklr,NetBase, TIBCO Spotfire Desktop Unpublished, Adobe Analytics, Google Analytics,,8,4,9Brandwatch Review from Large CompanyBrandwatch Analytics was used only by the marketing department and addressed monitoring volume and sentiment on social channels.,Very clickable - easy to navigate Easy to compile dashboards Customize queries,Query building too complicated Didn't pull in enough data Hard to measure sentiment,Positive in determining share of voice Negative in that sentiment was very hard to nail down Positive in ability to monitor campaign progress,5,Crimson Hexagon ForSight,Crimson Hexagon ForSight,20,3,3,5Brandwatch Rocks My WorldI use Brandwatch to discover who is saying what about a certain product or service and on which social media channels. And also if the sentiment is positive or negative. With the information I gather it enables me to plan future content and possible publishing sites. Other uses are identifying influencers and discovering historical data.,Identifies topics related to your search Helps discover influencers,None,The learning curve is quite steep and only spending time enables you to fully understand and use all the capabilities.,8,9,9,8
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Brandwatch
71 Ratings
Score 7.8 out of 101
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Brandwatch Reviews

Brandwatch
71 Ratings
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Score 7.8 out of 101
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Edward James Bass profile photo
December 14, 2015

Review: "Brandwatch is certainly the most dynamic and well supported Social Insight platform available today"

Score 10 out of 10
Vetted Review
Verified User
Review Source

Engagement with Brandwatch

9
The ability to create and share custom dashboards is a real plus for Brandwatch Analytics users as it allows us to provide clients with their own view.

Workflow features exist and work fine but are not really the main focus of the platform as these tend to relate to channel management rather than insights and analysis.
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Emma Reid profile photo
December 14, 2015

"Brandwatch - market leading digital intelligence software for strategic insight and foresight."

Score 9 out of 10
Vetted Review
Verified User
Review Source

Engagement with Brandwatch

8
We actually use these functions less in our business as we have a small [amount of] time and tend to have one person focusing on a project at a time. However, it is clear that there are potential benefits of using the workflow as we grow and expand our team.
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Blake Mahaffey profile photo
December 07, 2015

Brandwatch Review: "Hey! We might have half a brand between us after all..."

Score 8 out of 10
Vetted Review
Verified User
Review Source

Engagement with Brandwatch

4
Brandwatch has top of the line workflow, task assignment, and alert systems. Unfortunately, it only supports engagement on Twitter. You are unable to post to Facebook from the platform. To put it simply, if you are looking for a platform that offers engagement options as a core service: go somewhere else.
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Phil Butler profile photo
February 04, 2015

Review: "Brandwatch for the "Listening Edge" of Digital"

Score 10 out of 10
Vetted Review
Verified User
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Engagement with Brandwatch

10
Engagement wise, Brandwatch or any other suite of tools is going to be able to replace "direct" channel management. This is especially true for independent clients we represent. However cumbersome the tool may be for us to use, Brandwatch is also capable of what I'd call "peripheral engagement" for situational social tasks. Maybe this is just for me and my team though. Brandwatch has endeavored to install controls that help manage assets.
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Luis Fernando Martinez Funes profile photo
April 08, 2015

Review: "Brandwatch for LATAM. A good social monitoring and intelligence tool"

Score 9 out of 10
Vetted Review
Reseller
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Engagement with Brandwatch

7
I would love to see a more engagement focused module of Brandwatch but you can't have it all in these tools. Even the Radian6 engagement console is not really good for the everyday community manager so there's a lot of opportunity there for these tools to up the game.
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Adam Connell profile photo
November 13, 2014

Brandwatch Review: "An impressive enterprise level social listening tool"

Score 8 out of 10
Vetted Review
Verified User
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Engagement with Brandwatch

7
I currently don't use any type of task assignment because I'm the only one using the tool. But for my usage, the workflow works very well. I can easily set up alerts - the settings for these are very granular and allow for a lot of customization. When I go into the tool I can engage and respond from within the platform for the most part which means I don't have to mess around with other social management tools unless I really need to. Responding via Twitter is very helpful, with it presenting a popover I'm able to use Buffer to spread out social messages.
Read Adam Connell's full review
Joakim Nilsson profile photo
November 19, 2014

Brandwatch Review: "The ultimate platform for social media listening & analytics"

Score 10 out of 10
Vetted Review
Reseller
Review Source

Engagement with Brandwatch

8
Brandwatch's strength is not within engagement, although their are basic workflow capabilities Brandwatch have focused on building integrations with specialised engagement apps such as Hootsuite and Spredfast.
Read Joakim Nilsson's full review
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November 20, 2015

"Brandwatch Review from Large Company"

Score 5 out of 10
Vetted Review
Verified User
Review Source

Engagement with Brandwatch

3
While Brandwatch Analytics offered the opportunity to engage within the platform itself, we used another platform for all of our engagement and publishing purposes. I didn't know that they offered digital asset management or performance analytics. If we weren't using the other platform I think we would have given the task assignment and work flow a try in Brandwatch Analytics.
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About Brandwatch

Brandwatch Analytics is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Analytics was built in 2008 and according to the vendor, it is now widely recognized as the most sophisticated social intelligence platform available, offering a flexible, powerful suite of features designed to aid business in taking advantage of social data.

Brandwatch Features

Has featureProprietary listening technology providing quality data coverage
Has featureThe most advanced, customizable charting and analysis functionality available
Has featureUnlimited users and a range of distrubution, sharing and permissions options
Has featureFlexible dashboards with over 25 different components
Has feature30+ fully-supported languages, including Topics and sentiment extraction
Has featureSophisticated demographic and theme analysis
Has featureOwned Twitter and Facebook channel tools
Has featureAutomated, intelligent and custom alerting features
Has featureBulk processing and automation of categorization and tagging

Brandwatch Screenshots

Brandwatch Integrations

Brandwatch Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional
EditionPricing DetailsTerms
Pro$80010k mentions
Enterprise3000+Unlimited mentions or Queries

Brandwatch Customer Size Distribution

Consumers
1%
Small Businesses (1-50 employees)
9%
Mid-Size Companies (51-500 employees)
20%
Enterprises (> 500 employees)
70%

Brandwatch Support Options

 Free VersionPaid Version
Phone
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Brandwatch Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No