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Score 8.6 out of 100


Recent Reviews

Very pleased with Brandwatch

November 10, 2021
In an educational environment, I teach a Social Media course in which we use Brandwatch to track salient topics of interest to our …

Crimson Hexagon User's Review

November 06, 2021
It's used by a single department - social media monitoring team. It solves the issue of monitoring and understanding social media buzz and …
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Good For Top Level Social Listening

October 30, 2019
We currently use Brandwatch for competitive analysis and market research for new business pitches. It is mainly used by our digital …
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A great supplementary social listening tool!

October 16, 2019
We are using it as a social media listening tool to hone in on conversations, overlapping consumer interests, and social performance …
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Wouldn't recommend it

October 15, 2019
Across our company, it was mostly used in marketing and social care (who was responsible for the brand listening within our organization).

Brandwatch Listening Review

September 10, 2019
Brandwatch is being used by myself and our clients' in house community management and analytics team. I use Brandwatch mainly for social …

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  • Setup fee optional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

Brandwatch Video

Brandwatch Integrations

Brandwatch Competitors

Brandwatch Customer Size Distribution

Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%

Brandwatch Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo


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Frequently Asked Questions

What is Brandwatch's best feature?

Reviewers rate Implementation Rating highest, with a score of 9.1.

Who uses Brandwatch?

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.


(1-23 of 23)
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Edward James Bass | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
The ability to create and share custom dashboards is a real plus for Brandwatch Analytics users as it allows us to provide clients with their own view.

Workflow features exist and work fine but are not really the main focus of the platform as these tend to relate to channel management rather than insights and analysis.
Emma Reid | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We actually use these functions less in our business as we have a small [amount of] time and tend to have one person focusing on a project at a time. However, it is clear that there are potential benefits of using the workflow as we grow and expand our team.
Blake Mahaffey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Brandwatch has top of the line workflow, task assignment, and alert systems. Unfortunately, it only supports engagement on Twitter. You are unable to post to Facebook from the platform. To put it simply, if you are looking for a platform that offers engagement options as a core service: go somewhere else.
Score 5 out of 10
Vetted Review
Verified User
Review Source
While Brandwatch Analytics offered the opportunity to engage within the platform itself, we used another platform for all of our engagement and publishing purposes. I didn't know that they offered digital asset management or performance analytics. If we weren't using the other platform I think we would have given the task assignment and work flow a try in Brandwatch Analytics.
Luis Fernando Martinez Funes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Review Source
I would love to see a more engagement focused module of Brandwatch but you can't have it all in these tools. Even the Radian6 engagement console is not really good for the everyday community manager so there's a lot of opportunity there for these tools to up the game.
Phil Butler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Engagement wise, Brandwatch or any other suite of tools is going to be able to replace "direct" channel management. This is especially true for independent clients we represent. However cumbersome the tool may be for us to use, Brandwatch is also capable of what I'd call "peripheral engagement" for situational social tasks. Maybe this is just for me and my team though. Brandwatch has endeavored to install controls that help manage assets.
Joakim Nilsson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Review Source
Brandwatch's strength is not within engagement, although their are basic workflow capabilities Brandwatch have focused on building integrations with specialised engagement apps such as Hootsuite and Spredfast.
Adam Connell | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I currently don't use any type of task assignment because I'm the only one using the tool. But for my usage, the workflow works very well. I can easily set up alerts - the settings for these are very granular and allow for a lot of customization. When I go into the tool I can engage and respond from within the platform for the most part which means I don't have to mess around with other social management tools unless I really need to. Responding via Twitter is very helpful, with it presenting a popover I'm able to use Buffer to spread out social messages.