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Conductor

Conductor

Overview

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…

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Recent Reviews

SEO made easy

9 out of 10
May 01, 2023
Incentivized
We use Conductor to help our search results for our services around the US as we offer a variety of services at a variety of locations. …
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Conductor Review

9 out of 10
October 27, 2022
Incentivized
We use Conductor to manage the search efforts for multiple websites. Writers and SEOs use the tool for keyword research. The tool is a …
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How Conductor Differs From Its Competitors

Data Integration

I like the new data I get from Conductor because it makes me think more outside the box when it comes to the content I produce. I like that I can see where our big opportunities are in different views and easily create actions and content plans around them—often on topics I might not have …
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Strategic Collaboration

Our content team is the SEO team, so I don't have much to contribute here, unfortunately. But I will say that it's made my job of straddling the two disciplines much easier and less stressful than it was before. And it's made collaboration between our team in the UK and the US easier as well.
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Data Integration

The data is good, though not perfect. I feel like BrightEdge does a great job collecting first party data and giving you access via the Datacube, while Conductor provides a mix of first party and partner data. However, I gladly trade what may be my impression of data quality for the other benefits …
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Strategic Collaboration

Conductor content mapping is very inspirational. But realistically, it is hard to implement. I'm still struggling to get this off the ground. But I'm still inspired and hopeful to get it working smoothly. Hopefully I will update this review soon.
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Data Integration

The quantity of data is there. It's sifting through the data to make decisions that is the challenge. The Insight Stream is incredible. Every product should have this built in. It provides suggests for improvements made at the page level, which is helpful--but not strategic. You have to turn to …
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Data Integration

The quality of data is acceptable, but not great. Search volumes for long tail keywords are not always correct. Long tail keywords search volumes are important for getting "low hanging fruit". Also, competitive analysis is great in terms of keyword analysis, but the backlink competitive analysis …
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Strategic Collaboration

In our company content and marketing teams are the same team and we have well organized processes of interaction between each other, so having Conductor did have a big effect on the level of interaction or sharing of information between the teams. However, it streamlined and simplified some of the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (242)
    9.1
    91%
  • Site recommendations (243)
    9.0
    90%
  • Keyword analysis (257)
    8.7
    87%
  • Competitive analysis (255)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

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Conductor

Conductor

N/A
Unavailable

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.conductor.com/pricing/?utm_…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

SEO

Core features related to search engine optimization

8.1
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.2
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.4
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Product Details

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.

Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.

Conductor Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Conductor Screenshots

Screenshot of Provides insight into keyword visibility over time and discover keyword opportunities.Screenshot of Tracks the impact content has on revenue and traffic.Screenshot of Maps content strategy to reveal how content is performing at every stage of the buyer’s journey.Screenshot of Offers insights into trends and topics that customers are searching for to create the most relevant content.

Conductor Integrations

Conductor Competitors

Conductor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Conductor Downloadables

Frequently Asked Questions

BrightEdge, Searchmetrics Suite, and Botify are common alternatives for Conductor.

Reviewers rate Mobile SEO highest, with a score of 9.2.

The most common users of Conductor are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(366)

Attribute Ratings

Reviews

(201-225 of 259)
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November 09, 2017

Conductor is awesome!

Verified User
Analyst in Marketing
Marketing and Advertising Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
This tool is incredible for reporting the what, and it can help with the why. It does a good job at helping you identify what content is driving traffic and the keywords you've associated those pages with. I find that extremely helpful when reporting to clients. Tying dollars into the story would be great to have, but that is a challenge industry wide.
November 09, 2017

Best SEO tracking and content tool

Verified User
Analyst in Marketing
Automotive Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Conductor is well suited for scenarios where organic traffic and organic optimization are involved.
It helps to measure how we are performing and also helps us to better find new topics for content optimizations.
This tool is not appropriate to track paid and social results (SEM, media), this tool is well suited only for SEO topics.
November 09, 2017

Conductor - Excellent Platform for SEO and Content Optimization

Verified User
Manager in Marketing
Food & Beverages Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Conductor is well suited for keyword tracking and competitive analysis. Their keyword optimization recommendations are relevant to your industry. They allow you to set filters to remove non-relevant keywords which keeps us focused on the important search terms.
November 09, 2017

Conductor Review

Amy Bishop | TrustRadius Reviewer
Amy Bishop
Director: Digital Marketing & Marketing Technology
ZirMed (Health, Wellness and Fitness, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Conductor is well suited for understanding your target keyword ranks, your competitive market share, and your on-page optimization opportunities. Conductor also has modules for content marketing and link building. It is less appropriate for technical SEO unless you also include the DeepCrawl integration, which works really nicely.
November 08, 2017

Conductor - 5 Stars

Ben Nusekabel | TrustRadius Reviewer
Ben Nusekabel
Search Marketing Manager
TradeGlobal (Marketing and Advertising, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Conductor has a great user interface. It separates each individual part of an enterprise level keyword tracker into its own tool, allowing a novice SEO to glean important insights while allowing pro users to get to even more granular data. Actionable insights and reporting are found throughout the tool, and really help push client programs forward.
November 08, 2017

The best way to democratize SEO in your marketing Services.

Verified User
Account Manager in Marketing
Consumer Electronics Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Conductor works really well on keyword position in our SEO strategy, it's really helping us out. On the contrary, in the paid search area, there are a lot of improvements that can be made, for example, you can't export reports at the moment, and the crawl frequency seems to be too slow (once a week, when twice a week could be really beneficial).
November 08, 2017

Best SEO tool I've used, and I've used quite a few

Verified User
Strategist in Marketing
Internet Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I used it a lot when I wanted to build a content campaign to see where our gaps internally were and where we could most easily get to the first page. That was great because I was able to easily export everything and send it to an agency.
November 08, 2017

SEO Agency Services Utilization & Review of Conductor

Gregory Lee | TrustRadius Reviewer
Gregory Lee
Director of SEO
BKV (Marketing and Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Conductor is an enterprise SEO tool. It is appropriate for a business that has the budget to invest in SEO at a corporate level -- something like $5K-$10K monthly (whether in house or with an agency). Automated reports can be provided to different roles within the business. Conductor can also support this business for ongoing SEO as its sophistication matures. After a website has completed a first phase of basic overall SEO, Conductor does a good job at providing insights for analyzing and creating strategy around individual target keyword rankings against multiple competitors.

A small or medium business that is not willing to spend as much on their SEO investment and has fewer decision makers can likely make due with a single in-house SEO expert or contractor who can spend more time using a compilation of tools to pull insights and reports. With fewer decision makers, there is less need for custom reports. The SEO staff can then take time to explain more about what is happening face to face rather than up front training and emailing reports.
November 08, 2017

How Conductor Works For A Small Content Team With No Dedicated-SEO

JW
Jillian S. Wood
Senior Content Marketing Manager
Influitive (Computer Software, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think if you're in an industry with lots of competition and you have a good sized content team, this is one of the more robust/better tools on the market that will suit your needs. Even more so if you're in retail and have a dedicated SEO team.
November 08, 2017

Try Conductor

Verified User
Strategist in Marketing
Printing Company, 51-200 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great for keyword tracking and research. Also, Conductor is good for tracking content performance and keyword opportunities. I like the automation of reporting with custom reports that can be send to everyone in the team on a regular basis, as well as automated high level insights.
One scenario where Conductor is not that great, is when you want to look at a list of backlinks of your competitor and how their profile changed over time.
November 07, 2017

Usable & Insightful SEO Platform

Verified User
Director in Marketing
Machinery Company, 5001-10,000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Conductor is well suited for organizations that are lean on resources to drive SEO - like we were (limited time) - where insights are needed quickly to action and improve. Nonetheless, its also a great tool for a collaborative team that produces content aimed at creating high impact results.
October 11, 2017

Everything you need for your SEO strategy

Saad Siddiqi | TrustRadius Reviewer
Saad Siddiqi
Digital Marketing Coordinator
Fender Musical Instruments Corporation (Music, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Conductor is well suited for building reports that would otherwise take a lot of time if built manually in Excel. As an aggregation tool for organic traffic data, it really shines. Having all of the information needed to perform my job effectively in a single platform has been indispensable, and the ability to build dashboards on the fly is especially nice.
October 06, 2015

A reference for measuring organic performance

Romain Damery | TrustRadius Reviewer
Romain Damery
Digital Marketing Strategist
Path Interactive (Marketing and Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
  • Make sure it integrates with your web analytics.
  • Make sure you have the budget for it (although some features are priced separately and can be easily added or removed from your plan).
  • Probably adds more value when access is shared with team members and/or clients.
  • Try to get a good sense of how many keywords, domains and competitors you'd like to track.
October 05, 2015

Pleased With Early Impact

Chris Hall | TrustRadius Reviewer
Chris Hall
Senior Manager, Technology and Online Media
U.S. Soccer Federation (Sports, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We are a pretty established brand that doesn't have the same type of competition as many brands or publishers. Conductor has been a great tool for me in demonstrating to the content team that there are things under our control that can help us move up search rankings and gain more click-throughs from searches on our keywords. It has shined light on the fact that we do have competition for traffic in that space and helped people understand the impact that best practices can have in driving a greater share of traffic.
October 05, 2015

Shining the Light on Conductor

Jonathan Brinksman | TrustRadius Reviewer
Jonathan Brinksman
Digital Analyst Manager
Delucchi Plus (Marketing and Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
There's always the price-point to consider. Conductor is much more expensive than a MOZ subscription, but far more comprehensive. The long and short of it is, if you're providing SEO monitoring and management services for a large swath of clients (or at least a few enterprise-level clients), then something with the scope and capabilities of Conductor is a must. Additionally, the data and insight that the platform and company provide have value beyond SEO and content marketing that can be leveraged for other services (like research, social messaging, or traditional PR).
October 05, 2015

Conductor - Saves time for a small team

Elizabeth Gross | TrustRadius Reviewer
Elizabeth Gross
Ecommerce Team Member
Steiner Tractor Parts (Farming, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are managing a very small site with only a handful of relevant keywords, it is not likely worth the expense, but for any large site with many relevant keywords, it is a huge timesaver on managing and monitoring your position.
October 01, 2015

C1 Loves Conductor

Lauren Busby | TrustRadius Reviewer
Lauren Busby
Digital Marketing Analyst
CCA Global Partners (Retail, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are looking for a tool to review organic search, assess your current positioning, and identify opportunities for growth, Conductor is 100% the tool for you. If you are looking for just a tool that allows you to search for keywords - this is not the tool for you. They do have a keyword opportunity tool that bases new keywords to target off of competitors you are tracking, but there is no tool for just keyword research. That's not the goal of the platform. If you are looking for something as basic as that, you may be more well suited for a basic keyword research tool like SEMRush. Conductor offers so much more than that.
October 01, 2015

Conductor Has Changed How We Execute SEO for the Better

Larissa Livingston | TrustRadius Reviewer
Larissa Livingston
Digital Marketing Manager - Search
The Scotts Miracle-Gro Company (Consumer Goods, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
In comparison to the competitor, I believe Conductor is much more user-friendly and approachable. I can't think of a scenario where Conductor wouldn't be preferred. Key questions we asked during the selection period were primarily around the data reliability feeding into the tool.
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