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Meta Business Suite

Meta Business Suite
Formerly Facebook for Business

Overview

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…

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Recent Reviews

TrustRadius Insights

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly …
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Pricing

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Meta Business Suite

Meta Business Suite

N/A
Unavailable

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.

Meta Business Suite Integrations

Meta Business Suite Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(746)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.

In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.

Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.

Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.

Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.

Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.

Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.

Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.

Attribute Ratings

Reviews

(51-75 of 93)
Companies can't remove reviews or game the system. Here's why
December 26, 2018

Facebook for Business is right for many (but not all).

Tyler Collum | TrustRadius Reviewer
Tyler Collum
Corporate Director Of Human Resources
Duke Hospitality (Hospitality, 201-500 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are in search of a platform that is easy to build and customize, is quick to implement, and will allow you to easily communicate across a multi-level, multi-site, and/or multi-department business, I would start here.
December 26, 2018

Engage More Efficiently on Facebook

Adam Montgomery | TrustRadius Reviewer
Adam Montgomery
Energy Efficiency Consultant
SEMCO (Renewables & Environment, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
With the popularity of Facebook and its number of daily active users, it's not possible for businesses to have zero presence on the platform. If your business has little to no presence on Facebook, then you can go without Facebook for Business as managing your content there should be relatively painless. However, if your business has different employees working on multiple Facebook pages and ads, then Facebook for Business is a must to help control and manage the work.
December 22, 2018

Facebook: Still the face of Indonesian internet today

Verified User
Employee in Social Media
Media Production Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's suited for when you are growing your online presence. Everyone is on Facebook and Instagram and therefore Facebook for Business is the way to go for new business. It is also cheaper and easier to use than Google Ads. However, Facebook is having a lot of political troubles lately with its role in political polarization everywhere and mishandling of several data breaches. If your organization and business have certain stance or ethics on this, you might want to stay off from Facebook for Business.
December 21, 2018

Facebook for Business. It did my job for me.

Aaron Tucker | TrustRadius Reviewer
Aaron Tucker
Co-Founder
Bacon Nation (Research, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The few difficulties we had starting were nothing compared to the reward, and the small amount of work had to be put into it. Finding people interested in something is what Facebook is good at, and they give you that power for pennies. It works great if you do your homework, and learn what works for others!
December 20, 2018

Facebook for Business Quick Review

Verified User
Manager in Marketing
Media Production Company, 501-1000 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you're not great at SEO it's a good tool to use to generate short-form content and drive traffic to your site. Sites that generate a lot of original content and build loyal audiences may not have as great a need to use Facebook for Business. It should definitely be a part of every marketing departments strategy but to what extent is more up to the individual companies needs.
December 20, 2018

Facebook for Business: They know what you need, you don't

Debbie Gillum | TrustRadius Reviewer
Debbie Gillum
Marketing and Digital Communications Specialist
Volunteers of America Ohio & Indiana (Civic & Social Organization, 501-1000 employees)
Score 3 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's well suited for a medium to large size business that has multiple pages to manage or wants to invest a substantial amount of money into Facebook advertising. I'd say it's well suited for marketing or business professionals wanting to learn more too. It's less appropriate for a mom-and-pop small local business. I'd say it's too intimidating and difficult to understand. I think they would be overwhelmed by it and perhaps persuaded to spend money on ads that they don't need.
December 20, 2018

Facebook For Business: a new way to advertise

Miguel Brito | TrustRadius Reviewer
Miguel Brito
Director de Marketing en Festejos Car-Yan. C.A.
Festejos Car-Yan. C.A (Events Services, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
This tool works very well when your company needs to be known in or conquer other markets. This tool is very useful because it allows you to reach many people through its online platform. That will result in an increase in your sales and profit.

Now, a scenario where I do not recommend this too is to make contacts. If what you want is to meet people and interact with them, there are other social networks that you can use and you will have better results.
December 20, 2018

Daily Facebook for Business Users

Verified User
Manager in Corporate
E-Learning Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The primary reason that I would recommend Facebook for Business is that I have not found a good alternative. Given that it is created by Facebook, it allows you full functionality to manage Facebook pages and ads. Using third-party products often requires some workarounds or leaves us without the same capability.
December 20, 2018

Facebook for Business as an asset and a service

Matthew Quinlan | TrustRadius Reviewer
Matthew Quinlan
Founder
Next Level Media (Media Production, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook for Business is easy enough to use that even small businesses can take advantage of it. We help small businesses get set up on Facebook for Business and we also help them to manage their marketing. Because it is so simple to maintain and track it really makes it easy both for us and for our clients to keep track of what is going on and what we are working towards.
December 20, 2018

Facebook for Business: The must-use tool to get closer to your customer

Verified User
Director in Marketing
Wholesale Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Facebook for Business is the a must use tool for any business. The reality is that the majority of your customers are on Facebook, and it can be an incredibly powerful way to connect and stay in touch with them. If a customers looks for your business on Facebook and you have your business listed, they can find out basic information like store hours, specials, etc. and also contact you with questions.
December 19, 2018

Facebook can target like a Sniper

Sam Goodwin | TrustRadius Reviewer
Sam Goodwin
President of HOCOA San Diego
Home Repair Network San Diego by HOCOA (Consumer Services, 1-10 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook for Business is very good at placing advertisements in front of the correct customers. It's also a good platform to share updates to those that have liked your business page. On the other hand, it can be difficult to get help with a successful ad copy that will result in a better conversion rate. We are always trying to improve our clicks to conversion, and there seems to be a lack of assistance on how you can improve that metric.
December 19, 2018

We wouldn't be in business if it weren't for facebook.

Aaron Nielsen | TrustRadius Reviewer
Aaron Nielsen
Business Partner
Viral Brand Marketing (Hospitality, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is a fantastic tool for communication and getting yourself out there on a low budget, but there is a lot of noise and ultimately you're bound to a particular format that may not be the best for your situation.

Take a look at all the options and see if it's right for you. I'm guessing it will be, but if you need custom functions, you'll need to look elsewhere.
November 15, 2018

Good for paid marketing material; bad for general content distribution

Brock Ross | TrustRadius Reviewer
Brock Ross
Chief of Video Production
Brave Girls Club (E-Learning, 1-10 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook for Business is great for creating and distributing content that is strictly promotional. It's also great for keeping track of your followings' demographic information, as doing so on your own platform is time-consuming and leaves you open to User Privacy risks.

I don't like the way Facebook works for distributing non-promotional content. If we make an inspirational video that is soliciting no purchase whatsoever--it's simply good, free content that serves the viewer--Facebook wants our company to pay a price to get the video shown to more people. Compare this to, say, YouTube, where WE are paid for creating good content for our viewers. I strongly dislike the way Facebook for Business is built around paying FB to show your content to people, especially people who've already Liked your page and tacitly expressed "I like receiving content from this organization."
July 14, 2018

Facebook - Great if you target well!

Verified User
Executive in Marketing
Marketing and Advertising Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook is well suited if you are a smaller or a lesser known company and you are looking get more brand awareness, to expand your horizons and audiences. With its various creative and targeting types, you can get the word out easily. It may not be so suited if you are a company that knows your audience may not be so suited to social media.
April 23, 2018

The only option on the market, but not by preference

Verified User
Strategist in Marketing
Internet Company, 11-50 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Unfortunately, I have to recommend Facebook for Business because it's quite literally the only option, and we all know that it's imperative for businesses to have a digital presence on the platform. However, I think a lot of updates are in order for the process to truly be user-friendly.
February 05, 2018

Facebook Ads

Verified User
Account Manager in Marketing
Marketing and Advertising Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited for not so well known or new businesses, to get some more brand awareness and evaluate which audiences are the best for them to target. On the other hand, it's not as good when the budgets available are low, because advertising on Facebook is relatively expensive.
January 31, 2018

#1 social platform

Verified User
Director in Marketing
Public Relations and Communications Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Most business can benefit from a Facebook page. It's the no 1 social platform we recommend, along with Instagram. The integration between the two works well too and ads can be shared on both networks. It offers great ROI if campaigns are targeted right.
December 08, 2017

Facebook Grows Your Company the way you want

Natasha Thompson | TrustRadius Reviewer
Natasha Thompson
Business Development Manager
Mechanical or Industrial Engineering, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Appropriate: New business trying to put their services offered out there. Especially like recreational classes for children, adults, etc...Also, if there is a goal to reach out to people on national or an international level this would be the right place to start

Not appropriate: I'm having a hard time thinking about a scenario that would not be appropriate here and I am coming up short.
June 13, 2017

Great way to collect customers insight across multiple Facebook fan pages

Tony Phan | TrustRadius Reviewer
Tony Phan
Country Manager
Weshop Philippines (Retail, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook for Business is suited for a business with multiple brands that has multiple fan pages and there is a need of consolidating all customer data or comparing the data in order to have a better insight of the customer. Also, it helps with managing content across fan pages. If you have only one fan page, it is much easier if you manage it through the Individual fan page admin page so you do not get flooded and overwhelmed by the hundreds of features that you do not need when managing one fan page.
April 25, 2017

Facebook For Business A Must Have For Any Entreprenuer's Success!

Anne Theriault | TrustRadius Reviewer
Anne Theriault
Internet & Small Business Mentor
Anne Theriault Marketing (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Facebook for Business is very well suited for online and offline business owners in order to communicate directly with their target audience. It enables business owners an extremely easy platform to advertise products, specials, coupons, promote campaigns and to give value to customers and potential clients.
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